B2B Marketing Guide

Top 10 HubSpot agencies & integrators

Published , Updated 8 mn
Profile picture for Axel Lavergne

Axel Lavergne

Co founder and chief editor

Axel is one of Salesdorado's co-founders. He's also the founder of reviewflowz.com, a review management tool for B2B SaaS companies

In this article, we present a list of the 10 best HubSpot agencies in France.
What they all have in common is that they are all part of the HubSpot partner program.
It’s important to know that HubSpot agencies fall roughly into two categories:

  • Agencies that are positioned as consulting firms, offering support that goes far beyond the simple configuration of HubSpot solutions.
    This is typically the case with the Inbound Value agency, which we have placed at the top of the podium.
  • Highly tech-oriented agencies that are actually more integrators or ESNs (digital service companies) than agencies in the usual sense of the term.
    Such is the case of HelpSpot, also included in our HubSpot Top Agencies.

We can also make a distinction between agencies that are 100% specialized in HubSpot tools and those with a more generalist digital marketing agency profile (and for whom HubSpot expertise is just one of the strings to their bow).
Our selection of the best HubSpot agencies / integrators / ESNs reflects this diversity.
All of them are reliable partners who can help you make the most of the HubSpot ecosystem.

#1 Inbound Value, the Parisian HubSpot agency certified Diamond

Let’s continue this HubSpot agency top with Inbound Value, an inbound marketing agency targeting B2B companies, especially SaaS.
Inbound Value has acquired a strong expertise in HubSpot solutions, to the point of obtaining Diamond status, making it one of the Top 1% of HubSpot partner agencies.
With a strong focus on digital and inbound marketing (hence its name…), Inbound Value supports its customers in optimizing digital acquisition tunnels, automating marketing actions, SEO strategy and customer relationship management via CRM tools.

  • Personalized training to optimize the use of HubSpot products.
  • Excellent ability to listen and adapt to customer needs.
  • Advanced digital marketing expertise.

#2 Okédito, a HubSpot partner agency positioned for RevOps

Based in Lyon and Paris, Okédito supports marketing, sales and customer service teams in improving performance through the effective use of HubSpot CRM and the mastery of digital channels.
Okédito claims a RevOps positioning, working with its customers to maximize customer lifetime value and operating margin.
Okédito intervenes at three levels: technical integration of HubSpot tools, structuring or optimization of the marketing-sales strategy, and finally, training of users in HubSpot tools.
In addition to being a HubSpot partner agency, Okédito is Qualiopi certified.

  • A business approach focused on ROI and performance.
  • Comprehensive support combining technology, strategy and training.
  • Qualiopi certification, testifying to the quality of our training courses.

#3 Markentive, a HubSpot consultancy & integrator

Markentive is a global HubSpot agency with two offices in France: Paris and Bordeaux.
Markentive has been awarded Elite status within the HubSpot Partner Program, making it a prime player in the integration and operation of HubSpot ecosystem software.
Markentive does not confine itself to its HubSpot expertise, but positions itself as a 360° marketing agency.
The agency has supported nearly 300 customers since 2012.
Markentive provides both consulting and integration services.
The agency has developed a support methodology called REBEL®, which rests on 4 pillars:

  • Resolve: expressing problems and needs.
  • Build: tool implementation.
  • Execute: campaign management by delegation or team support.
  • Learn: user training.
  • Cross-disciplinary expertise in digital marketing.
  • A robust support methodology.
  • Empowering customers to use HubSpot solutions.

#4 Ideagency, HubSpot’s long-standing partner for SMEs and ETIs

Based in Lyon, Ideagency has been a HubSpot agency since 2016.
The agency supports SMEs and ETIs in their digital transformation via tools from the HubSpot suite.
Comprising a team of 35 employees, Ideagency has supported more than 200 customers in various sectors in the installation and operation of HubSpot.

  • Customized support for SMEs and ETIs.
  • An approach focused on sustainable growth.
  • Advanced digital marketing services.

#5 Cérès, a HubSpot partner agency based in Paris and Montreal

Elite member of the HubSpot partnership program, Cérès is a HubSpot agency and integrator based in Paris and Montreal.
Cérès has extensive experience in marketing support for SaaS software publishers, startups and service companies.
Cérès boasts a unique model, halfway between an agency and a consulting firm.
Cérès also manages the technical deployment of HubSpot solutions and user training.

  • Targeted training according to user level.
  • Detailed knowledge of the SaaS ecosystem and startups.
  • An agile, results-oriented methodology (RevOps).

#6 Digitalisim, a HubSpot partner webmarketing agency

Digitalisim is a webmarketing and digital agency specialized in the integration of HubSpot solutions.
It is a member of the exclusive “Elite” club of HubSpot partners.
Digitalisim has a strong expertise in HubSpot tools integration and training, but the agency also offers advanced support in website creation, SEO, digital strategy, social network management…

  • Support in deploying HubSpot solutions from A to Z.
  • Strong expertise in digital marketing and CRM.

#7 Make the Grade, HubSpot’s Rennes-based partner agency

Make the Grade is an agency fully specialized in HubSpot solutions.
It supports companies in the deployment and proper use of HubSpot suite software.
Make the Grade is both a consulting agency and an integrator.
We can help you define your marketing and digital strategy as well as integrate HubSpot software: HubSpot CRM, website creation software (CMS)…
Make the Grade supports all types of businesses, from SMEs to startups and large corporations.
The agency is a member of the HubSpot partnership program and has been awarded “Elite” status, which distinguishes the best HubSpot agencies and integrators.

  • A tailor-made consulting approach to meet complex needs.
  • Excellent command of the HubSpot software ecosystem.
  • A dedicated, responsive team, offering support that is acclaimed by customers.

#8 Copernic, a HubSpot-certified digital transformation agency

The Copernic agency, which brings together a multidisciplinary team, supports companies in their digital transformation via HubSpot solutions.
The agency has more than 7 years’ experience, and to date has supported nearly 250 customers.
Copernic recently achieved “Elite” status within the HubSpot partner program, making it one of the most reputable agencies on the French market.
One of Copernic’s hallmarks is to combine technical and human aspects in its support services.
Copernic places particular emphasis on training teams in HubSpot tools.
When you consider that lack of user training is one of the main causes of CRM project failure, Copernic’s DNA makes perfect sense.

  • Expertise in the HubSpot ecosystem, rewarded with “Elite” status.
  • A strong emphasis on user training, to align technology with human processes.
  • Copernic supports companies from all sectors, as demonstrated by the breadth of its portfolio.

#9 DigitaWeb, a digital agency expert in HubSpot integration

HubSpot Elite agency, DigitaWeb is an expert in the implementation of CRM & marketing tools and strategies.
The agency’s team of CRM experts can intervene at all levels: CRM data migration, integration, training, operational support… DigitaWeb can also develop customized HubSpot functionalities to meet its customers’ needs.
The agency’s clients include Axa, Les Mousquetaires, Izi by EDF and BPCE.

  • Strong expertise in digital marketing.
  • Excellent command of the HubSpot ecosystem (CRM & CMS).

#10 HelpSpot, a HubSpot partner integrator for VSEs & SMEs

HelpSpot is a HubSpot partner integrator targeting small and medium-sized businesses.
If the name of this service provider is a nod to HubSpot, it’s no coincidence: Helpspot is 100% HubSpot-specialized.
With over 7 years’ experience, HelpSpot has already helped hundreds of companies install, integrate and operate the suite’s software.
HelpSpot offers several packaged deals.
These include the Onboarding CRM/Sales Pro package at €1470, aimed at small and medium-sized businesses, and the Enterprise package at €3420, aimed at companies with more advanced needs.
A technical expert, HelpSpot also features a remote training component that is much appreciated by customers.
Benefits :

  • Transparent, affordable offers.
  • Services tailored to the needs of small businesses.
  • Dual specialization in technical integration and onboarding & team training.

What is a HubSpot partner agency or integrator?

Software publisher HubSpot has set up a partnership program aimed at agencies and ESNs.
The aim is to accelerate HubSpot’s conquest of the market by structuring an ecosystem of qualified partners.
For agencies, it means greater visibility and recognition of their HubSpot expertise in the eyes of companies.
HubSpot partner agencies and integrators have access to in-depth HubSpot software training and exclusive resources.
To become a partner, agencies must meet a number of conditions, including :

  • Using HubSpot tools on a daily basis.
  • A team of HubSpot-certified professionals.
  • Meet the publisher’s quality and expertise criteria.

HubSpot has set up different statuses to motivate partner agencies.
There are currently 4 levels: Gold, Platinium, Diamond and finally Elite status, awarded to the best HubSpot agencies.
The publisher uses a points and scoring system to award status.
Roughly speaking, points are awarded according to the number of HubSpot licenses sold by the agency and the number of HubSpot projects supported.
Status is reassessed every 6 months.
Calling on a HubSpot partner agency is the assurance of being accompanied by professionals who master the ecosystem of tools developed by the publisher, and who are able to address the technical and organizational challenges associated with using the products in the HubSpot suite.

How do you choose a HubSpot agency or integrator?

The choice of HubSpot agency or integrator will have a major impact on the success or failure of your project.
That’s why it’s important to take the time to compare agencies and select the one that best meets your needs.
Here are some practical tips for choosing your HubSpot provider:

  • Look for an agency or integrator with in-depth knowledge of HubSpot.
    With this in mind, we advise you to focus on agencies that are part of the HubSpot Partner Program.
    HubSpot certified partners have undergone specific training and have the knowledge you need to optimize your use of the platform.
    They’re a safe bet.
  • Choose a HubSpot agency or integrator that understands the characteristics and business challenges of your sector.
    To do this, check the customer references on the agencies’ websites to see if they include companies in your sector.
  • Choose agencies offering flexible, tailor-made services and support.
    Every company’s needs are unique.
    Whether you need to deploy HubSpot CRM, train your teams or provide strategic support, the agency you select must be able to offer you tailor-made services.
  • Have you shortlisted 3 or 4 HubSpot agencies?
    A good practice is to call some of your former customers to find out how serious and well-suited they are to your needs.
    It’s not necessary to contact all the customers of the different agencies you have in mind, but reaching out to a few can be beneficial.
    They can provide you with valuable information on the approaches used, the effectiveness of communication, delivery times, and so on.

About the author

Profile picture for Axel Lavergne

Axel is one of Salesdorado's co-founders. He's also the founder of reviewflowz.com, a review management tool for B2B SaaS companies