In this article, I’ve handpicked the 31 most anticipated B2B trade shows of 2025. They’re organized by sector to help you quickly identify the events most relevant to your business:
- Digital & IT
- Marketing & Communication
- Commerce & Retail
- Industry & Construction
- Transport & Logistics
- Health & Pharma
- Energy & Environment
- Art & Culture
- Tourism & Hospitality
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Digital & IT
Let’s kick off with the top digital and IT trade shows of 2025. Here are the four key events to mark on your calendar:
#1 VivaTech
- Date: June 11 to 14, 2025
- Duration: 4 days
- Location: Paris Expo Porte de Versailles, Paris, France
VivaTech is Europe’s biggest event dedicated to startups and cutting-edge technologies.
In 2024, it welcomed around 165,000 visitors and hosted over 13,500 startups from across the globe.
A 4-day pass costs €490 if booked early, and €650 at the regular rate. Discounted tickets are available for startups and investors.
#2 Teknologia
- Date: November 4 to 6, 2025
- Duration: 3 days
- Location: Messukeskus Helsinki, Helsinki, Finland
Teknologia is a biennial event focused on industrial tech. The 2025 edition will spotlight robotics, automation, energy, electronics, and AI.
Over 12,000 professionals and 400 exhibitors attended the last edition, which also featured more than 170 expert-led talks and panel discussions.
It’s the go-to event for staying ahead of innovation in the industrial tech sector.
#3 Internet 2.0 Conference
- Date: March 4 to 6, 2025
- Duration: 3 days
- Location: Las Vegas
The Internet 2.0 Conference is a key platform for discussions around the future of digital.
The event covers a wide range of topics, including cybersecurity, e-commerce, and AI, through talks, panel discussions, and roundtables featuring industry thought leaders.
Further reading
#4 FinnSec
- Date: October 8 to 9, 2025
- Duration: 2 days
- Location: Messukeskus Helsinki, Helsinki, Finland
FinnSec focuses on cybersecurity and data protection. It brings together top-tier solution providers, IT experts, and decision-makers.
Expect two days of cutting-edge innovations, demos, and in-depth presentations on IT infrastructure security.
A must-attend for professionals in cybersecurity and digital risk management.
Marketing & Communication
Next up: the must-attend trade shows for marketing and communications professionals in 2025. Here are four events worth adding to your calendar:
#5 Marketing 2.0 Conference
- Date: March 4 to 6, 2025
- Duration: 3 days
- Location: Las Vegas
The Marketing 2.0 Conference is a major international event spotlighting digital marketing strategies, tech innovations, and advertising trends.
It features high-level presentations and case studies from leading experts on cutting-edge tactics and campaign performance.
Passes start at $3,000 for the 2025 edition.
#6 B2B Marketing Expo
- Date: November 19 to 20, 2025
- Duration: 2 days
- Location: ExCeL London, London, United Kingdom
The B2B Marketing Expo is one of Europe’s premier events for B2B marketers, bringing together agencies, vendors, and professionals seeking the latest in lead generation, automation, and AI-driven marketing.
Attendees benefit from free access to expert-led sessions, hands-on workshops, and networking with top-tier marketing pros.
Entry is free with online registration.
#7 DMEXCO
- Date: September 17 to 18, 2025
- Duration: 2 days
- Location: Koelnmesse, Cologne, Germany
DMEXCO (Digital Marketing Exposition & Conference) is a must-attend international event for digital business, marketing tech, and innovation.
Top brands, agencies, and tech providers come together to share insights, trends, and visions shaping the future of marketing.
Tickets are priced at €219 for a 2-day pass.
#8 NRF Retail’s Big Show Europe (formerly Paris Retail Week)
- Date: September 16 to 18, 2025
- Duration: 3 days
- Location: Paris Expo Porte de Versailles, Paris, France
NRF Retail’s Big Show Europe (formerly Paris Retail Week) is the leading trade show for omnichannel and retail innovation in Europe.
The event includes keynotes, panels, and networking opportunities tailored to retailers, tech providers, and e-commerce professionals.
Commerce & Retail
Let’s move on to the top trade shows in the commerce and retail sector for 2025. These three international B2B events are not to be missed:
#9 Retail Asia Expo
- Date: September 2 to 4, 2025
- Duration: 3 days
- Location: Hong Kong, China
Retail Asia Expo is a major trade event focused on retail technologies and solutions in the Asian market.
It features a wide range of exhibitors covering store design, point-of-sale technologies, digital marketing, and e-commerce tools.
#10 One to One Retail E-commerce
- Date: March 11 to 13, 2025
- Duration: 3 days
- Location: Monaco
One to One Retail E-commerce is an exclusive event for e-commerce and retail decision-makers looking to stay ahead of trends and innovations.
The event includes conferences, workshops, and networking sessions with top industry experts.
Attendance is by invitation only.
#11 Istanbul Jewelry Show
- Date: April 16 to 19, 2025
- Duration: 6 days
- Location: Istanbul, Turkey
The Istanbul Jewelry Show is a renowned international exhibition for the jewelry industry. It showcases a wide array of products—from fine gold pieces and silver jewelry to gemstones, watches, and manufacturing equipment.
Admission is free for trade professionals upon registration.
Industry & Construction
Our downloadable trade show calendar includes hundreds of events in the industrial and construction sectors. Here are four standout events for 2025:
#12 Bauma
- Date: April 7 to 13, 2025
- Duration: 7 days
- Venue: Messe München, Munich, Germany
Bauma is the world’s leading trade fair for construction and mining machinery, building materials, and industrial vehicles.
The 2022 edition featured 3,200 exhibitors from 60 countries and drew over 495,000 visitors from more than 200 nations.
Daily tickets for Bauma 2025 are priced at €38.
#13 Automechanika Birmingham
- Date: June 3 to 5, 2025
- Duration: 3 days
- Location: Birmingham, United Kingdom
Automechanika Birmingham is a key B2B trade show for the automotive industry, spanning vehicle production, parts, and aftermarket services.
In 2025, the show expects over 500 brands from 25+ countries and more than 15,000 professionals from across the UK’s automotive ecosystem.
Admission is free for registered industry professionals.
#14 The Clean Show
- Date: August 23 to 26, 2025
- Duration: 4 days
- Location: Atlanta, United States
The Clean Show is the leading trade show in North America for the laundry, dry cleaning, and textile services industries.
The 2022 edition welcomed nearly 10,000 attendees from over 70 countries. Highlights included live machinery demos and over 30 hours of free educational content.
Tickets for 2025 range from $125 to $175.
#15 Metal Expo
- Date: November 18 to 21, 2025
- Duration: 4 days
- Location: Moscow, Russia
Metal Expo is a key international exhibition for the metallurgy sector, showcasing ferrous and non-ferrous metal production, processing technologies, and industrial solutions.
The 2024 edition hosted over 1,000 companies from across Europe, Asia, and the CIS region.
Transport & Logistics
Here are four major trade shows from the 2025 calendar in the transport and logistics industry:
#16 Paris Air Show (Salon International de l’Aéronautique et de l’Espace – Le Bourget)
- Date: June 16 to 22, 2025
- Duration: 7 days
- Location: Le Bourget, France
The Paris Air Show is one of the world’s largest and most prestigious aerospace trade events. It gathers manufacturers, suppliers, airlines, and public institutions from across the sector.
Highlights include technological showcases, aerial demonstrations, and high-level business meetings.
#17 Transport Logistic
- Date: June 2 to 5, 2025
- Duration: 4 days
- Venue: Messe München, Munich, Germany
Transport Logistic is a global trade fair for logistics, mobility, IT, and supply chain management. It connects logistics service providers with transport tech innovators and infrastructure stakeholders.
The show features exhibitions, product launches, and strategic forums.
A one-day ticket costs €33, and a four-day pass is €69.
#18 SITL (Transport & Logistics Innovation Week)
- Date: April 1–3, 2025
- Duration: 3 days
- Location: Paris Expo Porte de Versailles, Paris, France
SITL is one of Europe’s top annual events for logistics and transport professionals.
The 2025 edition will host more than 530 exhibitors and attract over 25,000 participants looking for new logistics, supply chain, and transport innovations.
#19 Solutrans
- Date: November 18 to 22, 2025
- Duration: 5 days
- Location: Eurexpo, Lyon, France
Solutrans is a trade show dedicated to commercial and urban vehicles. It focuses on innovations for road transport, logistics, and sustainable mobility.
Expect new vehicle demos, energy transition solutions, and expert talks on future transport trends.
Admission is free for professionals upon registration.
Health & Pharma
Here are the top three B2B trade shows in the health and pharmaceutical sectors in 2025:
#20 MEDICA
- Date: November 17 to 20, 2025
- Duration: 4 days
- Venue: Messe Düsseldorf, Düsseldorf, Germany
MEDICA is the world’s largest trade fair for the medical industry, gathering professionals from across the global healthcare ecosystem.
The 2024 edition welcomed 5,500 exhibitors from 70 countries, covering everything from digital health to physiotherapy and clinical diagnostics.
Advance tickets for MEDICA 2025 start at €19 for a one-day pass.
#21 Vitafoods Europe
- Date: May 20 to 22, 2025
- Duration: 3 days
- Location: Fira Barcelona Gran Via, Barcelona, Spain
Vitafoods Europe is a leading trade show for the nutraceutical industry, connecting professionals in functional food, dietary supplements, and wellness.
The 2023 edition hosted over 18,000 participants from 160+ countries and featured 1,000+ brands.
Tickets start at €99, with full access to all three days of the show.
#22 CPHI Worldwide
- Date: October 24 to 26, 2025
- Duration: 3 days
- Location: Milan, Italy
CPHI Worldwide is the flagship global event for the pharmaceutical industry.
The 2024 edition, also held in Milan, broke records with over 2,800 exhibitors and participants from 148 countries.
Standard admission for CPHI Worldwide 2025 starts at €59.
Energy & Environment
Now let’s explore the top four trade shows in 2025 dedicated to energy and environmental innovation. You’ll find dozens more in our full downloadable list.
#23 World Nuclear Exhibition
- Date: November 4 to 6, 2025
- Duration: 3 days
- Location: Paris Nord Villepinte, Paris, France
The World Nuclear Exhibition (WNE) is the global meeting point for civil nuclear industry players.
It brings together energy suppliers, equipment manufacturers, and public authorities to showcase innovations in nuclear energy and waste management.
#24 Enlit Europe
- Date: November 18 to 20, 2025
- Duration: 3 days
- Location: Bilbao, Spain
Enlit Europe is a key event for the energy sector, covering every aspect of the energy transition.
It offers a rich program of expert talks, roundtables, and exhibitions, bringing together the entire power value chain—from production to smart grids.
Free with an Expo Pass (includes exhibition access and Hub sessions).
#25 Solar & Storage Live
- Date: September 23 to 25, 2025
- Duration: 3 days
- Location: NEC, Birmingham, United Kingdom
Solar & Storage Live is the UK’s largest renewable energy trade show, with a strong focus on solar technologies and electricity storage.
The event attracts manufacturers, energy experts, and solution providers committed to clean energy and decarbonization.
Free entry for registered visitors.
#26 Pollutec
- Date: October 7 to 10, 2025
- Duration: 4 days
- Location: Eurexpo, Lyon, France
Pollutec is a major international event for environmental and energy solutions targeting industries, local governments, and cities.
In 2023, it welcomed 51,000 visitors and 2,000 exhibitors, including 200 startups and numerous international pavilions.
Art & Culture
The art and culture industry also boasts its share of standout events. Here are three major trade shows scheduled for 2025:
#27 Paris Photo
- Date: November 13 to 16, 2025
- Duration: 4 days
- Location: Grand Palais Éphémère, Paris, France
Paris Photo is a leading international fair dedicated to photography. It brings together galleries, publishers, and artists from around the world.
Expect exhibitions, book signings, and talks with renowned photographers.
#28 Affordable Art Fair
- Date: October 12 to 16, 2025
- Duration: 4 days
- Location: Battersea Park, London, United Kingdom
The Affordable Art Fair showcases contemporary art at accessible prices. It features a curated selection of international galleries and emerging artists.
Visitors can enjoy exhibitions, workshops, and direct contact with artists.
#29 MIPCOM
- Date: October 21 to 24, 2025
- Duration: 4 days
- Location: Palais des Festivals et des Congrès, Cannes, France
MIPCOM is the world’s leading marketplace for audiovisual content.
It brings together content creators, distributors, and streaming platforms to negotiate broadcasting rights and discover the latest in global entertainment trends.
Expect exclusive screenings, conferences, and high-level networking.
Tourism & Hospitality
We wrap up this trade show calendar with the two flagship B2B events in the tourism and hospitality industries. Dozens more can be found in our full downloadable list.
#30 ITB Berlin
- Date: March 4 to 6, 2025
- Duration: 3 days
- Venue: Messe Berlin, Berlin, Germany
ITB Berlin is the world’s largest travel trade show. It gathers travel agencies, tour operators, hospitality companies, and destinations from across the globe.
Whether you work in international tourism or hotel tech, it’s a key event to network and discover market trends.
A full-access pass is available for €65 in advance.
#31 Food Hotel Tech
- Date: March 19–20, 2025
- Duration: 2 days
- Location: Paris Expo Porte de Versailles, Paris, France
Food Hotel Tech is a trade show dedicated to technological innovation in the hotel and restaurant industry.
It features a wide range of digital solutions for guest experience, management, and operations, with exhibitors, startups, and expert-led conferences.
