Logiciel CRM

Our review of Apollo

Apollo is a B2B database software offering access to more than 260 million contacts and 60 million companies thanks to robust, accurate data. Teams use Apollo's engagement suite to increase their outbound reach. The extension is easy to get to grips with, and the integrations quickly make it possible to use the tool effectively. The tool is still a bit expensive.

Last updated on 6 mn
Profile picture for Axel Lavergne

Axel Lavergne

Co founder and chief editor

Axel is one of Salesdorado's co-founders. He's also the founder of reviewflowz.com, a review management tool for B2B SaaS companies

My opinion

Customer reviews

  • All-in-one prospecting tool: cold email, cold call, retargeting, linkedin messages
  • The "Sales Intelligence" solution is one of the most comprehensive meta-databases in the world
  • Powerful tool at a negligible price
  • Exporting data is a real pain
  • Apollo is complicated to integrate with other tools

Ideal for B2B SMBs & VSEs looking for a true CRM focused on prospecting

From 0 for up to 250 e-mails per day

Free plan and 14-day free trial

4.5 / 5
Our opinion
4.8 / 5
(6131 reviews)
4.5 / 5
(326 reviews)
4.2 / 5
(163 reviews)

Apollo is an effective prospecting platform that brings together all the features in one place. The easy-to-use extension and integrations allow you to quickly use the tool effectively. The tool is still a bit expensive.

My opinion of Apollo.io in a nutshell

Perimeter Score My opinion
Overall rating 4,5 Apollo.io is an all-in-one prospecting tool that covers emailing, phoning and prospecting on LinkedIn. The solution offers several integrations that make it easy to use.
Ease of use 4,8 The tool is really easy to use. It’s ergonomically designed for fast, efficient use.
Easy to install 4,6 It’s very easy to install Apollo.io, just go to the Webstore and install the extension on Google Chrome.
Customer service 4,4 Overall very responsive, but only available in English.
Integrations 4,5 Apollo.io integrates with a number of tools, including Salesforce and Hubspot. It also offers an API.
Value for money 4,4 The price may seem a bit high compared to other solutions available on the market but the features are worth it overall. You can subscribe to the free offer first, or take a 14-day free trial of one of the paid offers to get a clear idea of the solution.

Try Apollo.io for free

Apollo.io offers a 14-day free trial to test most of the features.

Apollo.io: One of the largest contact databases in the world

Apollo.io has a large database with contact information for over 10 million companies and 200 million people. It should also be noted that the database is updated every three months. The data are generally of good quality. In fact, each email is subject to a 5-step verification process.

The solution offers a search engine with more than 60 advanced filters that allow you to sort the companies but also the profiles that interest you.

On the one hand, Apollo.io allows you to search and sort companies by location, but also by number of employees, by sales, by fundraising, etc.

On the other hand, their people search engine is an ideal tool to search for contact information. In fact, you can search for people with key filters such as their location, company or position. Then you can contact them directly through the Apollo.io interface.

Apollo People Filters

Another strength of Apollo.io is that it can connect with your CRM. This ensures that you do not contact a duplicate company or person. Apollo.io’s search engine does not take into account the people you have previously contacted and therefore have your own customer database.

Salesdorado’s opinion

Although Apollo.io is impressive for its prospecting features, we prefer to use Societeinfo in France because of the greater amount of data that is of better quality.

Try Apollo.io for freeApollo.io offers a 14-day free trial to test most of the features.

A true CRM focused on prospecting

A free cold mailing tool

Cold emailing is often part of your business development plan. However, without an effective tool, your campaigns often have low engagement rates. Apollo.io offers a free cold emailing solution that effectively improves email engagement.

It is also possible to create sequences by manually adding or deleting contacts. You can also create automated or semi-automated sequences to increase the engagement of your emails.

The tool allows you to detect the absence at the office of a recipient. This way, you can choose the best time to send your emails according to your contacts’ schedules.

Not sure which engagement strategy to use? Apollo.io offers A/B testing.

A:B Apollo test

In addition, the tool allows you to set email sending limits for each day or hour to keep your email from getting spammed. For example, Apollo.io recommends setting a limit of between 100 and 400 emails per day and a maximum of 100 per hour. However, for the sending limits, you must not forget to take into account the specificities of your tools and your company.

Try Apollo.io for free

Apollo.io offers a 14-day free trial to test most of the features.

A complete phoning tool

Apollo.io can also meet your needs for telephone prospecting.

For example, the tool offers click-to-call functionality: you can make phone calls directly from the tool.

Features call Apollo.io

It is also possible to change the area code of your phone number and thus change the location of your call.

Finally, Apollo.io allows you to record calls. For example, recording can help you see where you need to improve your phone scripts.

Try Apollo.io for freeApollo.io offers a 14-day free trial to test most of the features.

The Apollo.io google chrome extension

One of the great things about Apollo.io is the Google Chrome extension that connects to both your mailbox and LinkedIn.

Connecting your Gmail account to Apollo.io allows you to send emails with open tracking and email status.

Tracking opening Apollo.io

The tool also allows you to create templates for prospecting emails.

It is also important to know that Apollo.io integrates perfectly with Linkedin. This extension allows you to create email lists from LinkedIn or Linkedin Sales Navigator.

So you can send them an email directly from LinkedIn.

For example, the extension allows you to extract all emails and phone numbers from LinkedIn and sync them instantly with your CRM.

You should also know that this extension allows you to access Linkedin via your Gmail email.

Salesdorado’s opinion

Apollo is a true multi-channel prospecting platform that includes LinkedIn, cold email, and phoning, with detailed tracking of each lead’s interactions, and lots of contextual data (open jobs, job changes, tools used, etc.). All this data is available very quickly.

Try Apollo.io for freeApollo.io offers a 14-day free trial to test most of the features.

Apollo.io integrations

Apollo.io’s Google Chrome extension has several integrations that can make prospecting easier for you: Salesforce, LinkedIn Sales Navigator, Salesloft or Outreach.

In addition, the Apollo.io solution integrates with CRMs such as Hubspot and Salesforce.

Finally, Apollo.io has its own API that allows you to access Apollo.io’s functionality without any integration on your part.

Try Apollo.io for freeApollo.io offers a 14-day free trial to test most of the features.

Customer reviews of Apollo.io

  • Marketing Automation features are powerful.
  • The search for emails is optimized and the data is reliable.
  • Apollo.io allows for efficient email tracking and automation.
  • Prices are still high for small structures.
  • Not all telephone numbers are up to date.
  • Bugs related to updates or too much use of the tool have also been noticed by customers.

Try Apollo.io for freeApollo.io offers a 14-day free trial to test most of the features.

Apollo.io pricing

apollo.io Award Apollo.io has 4 different offerings. It is important to note that you can first use the free offer or use the 14 days offered by the basic or professional offers to test their solution.

  • The Free offer: this offer allows you to connect your Gmail account to the solution, to have two mail sequences and to send 250 mails per day. In addition, you can track the open status of sent emails and their engagement. Also, you can integrate Apollo.io with other tools like HubSpot, Salesforce, SalesLoft, Zapier but you have limited access to the API with this subscription. However, you have 50 email credits per month.
  • The Basic offer at $49 per month ($30 per month for a yearly subscription): in addition to the features of the free offer, you have no sequence limit, nor a limit of mails sent per day. In addition, you can use the more advanced filters but also customize the different filter fields. Also, it is possible to integrate the solution not only with Gmail but with all email solutions. This subscription allows for deeper integration features with HubSpot and Salesforce. Reporting data and dashboards are also additional features you can take advantage of. Finally, you have 200 email credits per month.
  • The Professional offer at $99 per month ($79 per month for an annual subscription): you benefit from the features of the basic offer and in addition you can use the A/B test method for sending your emails but also record your calls and personalize the steps of your prospecting. Your email credits are unlimited.
  • The Customized offer is only available on request: you benefit from the most advanced features of the tool, in particular call transcription, but also the ability to customize your number according to the country or region. The API features are also more advanced. Finally, you benefit from an onboarding and a privileged relationship with the company.

Try Apollo.io for free

Apollo.io offers a 14-day free trial to test most of the features.

Try Apollo.io