Our review of Lemlist

Lemlist has carved out a name for itself as one of the most well-known SDR tools on the market. But does it live up to the hype? My quick take? Lemlist is the all-in-one, multi-channel prospecting tool designed for those who need simplicity.

While it’s less advanced than La Growth Machine (LGM) and pricier than Waalaxy, Lemlist has earned its reputation primarily through stellar content marketing rather than groundbreaking product features.

Born in France, Lemlist has become the go-to tool for sales teams and managers who aren’t particularly tech-savvy. In many ways, it’s like a more expensive and slightly more complex version of Apollo.

However, Lemlist still boasts plenty of strengths: a massive 450-million-contact database, innovative personalization features, and a user-friendly Chrome extension.

My Lemlist Review in a Nutshell

Lemlist’s Key Features

An Integrated Database to Find and Enrich Prospects

One of the standout features of Lemlist is its integrated prospect database, boasting over 450 million profiles worldwide. Accessible directly from your Lemlist account, this tool lets you quickly build customized prospect lists (individuals or companies) with just a few clicks.

Lemlist’s search functionality is robust, offering a wide range of filters, as shown below:

Within seconds, you can generate a list of profiles that match your Ideal Customer Profile (ICP). This is a clear advantage over tools like LinkedIn Sales Navigator, where creating advanced searches often requires juggling Boolean operators.

Another significant strength of Lemlist is its ability to enrich prospect data directly within the platform. With one click, you can retrieve a prospect’s professional email, mobile number, or social profiles. According to Lemlist, this data has an impressive 98% reliability rate, aggregated from multiple sources.

However, there are some limitations. The number of enrichments included depends on your plan, as shown below (ranging from 150 to 500 free emails per month):

For additional data, you’ll need to purchase credits:

It’s also worth noting that the data’s volume and freshness can vary significantly depending on the country and industry. For instance, finding CIOs of industrial SMEs in France may yield fewer results than locating HR managers in the UK.

Nevertheless, Lemlist’s database remains a major asset, offering a vast number of contacts with email addresses and phone numbers.

The Multi-Channel Prospecting Sequence Generator

After exploring Lemlist’s data enrichment capabilities, let’s dive into its core functionality: creating multi-channel prospecting sequences. This feature allows you to automate engagement across multiple touchpoints—email, LinkedIn, phone calls—based on prospect behavior.

The process is straightforward and mirrors the approach of tools like Waalaxy or La Growth Machine.

For example:

• Day 1: Send a contact email.
• Day 3 (if unopened): Email reminder.
• Day 5 (if opened but no reply): Send a LinkedIn message.
• Day 7 (if no response): Add a “Make a call” task.

You can choose from 15+ triggers and actions, enabling you to adapt the sequence to both sales tasks (email, call, task creation) and prospect behaviors (open, click, reply).

Lemlist also features a library of pre-built templates created by the community, with options to design your own workflows for more customization.

However, Lemlist’s workflow editor doesn’t offer the same level of depth as more advanced tools like HubSpot. Advanced features such as detailed A/B testing or lead scoring are notably absent.

That said, for basic prospecting needs, Lemlist is more than sufficient and excels in simplifying multi-channel outreach.

Advanced Templates and Customization Options

Lemlist excels in personalization, offering a range of features to tailor your prospecting messages. This is undoubtedly one of its standout strengths. The email and LinkedIn message templates are classic yet effective.

You can insert variables for basic fields like first name, company name, or position, as well as more advanced data such as company size, annual revenue, or founding year.

This makes it easy to create more “contextualized” messages without excessive effort—far better than the outdated “Hello |FNAME|” approach.

Lemlist takes things further by enabling you to embed personalized images directly into your emails. For example, you can automatically generate an image with the prospect’s first name, company logo, or custom text, all while maintaining your brand’s visual identity.

These images can feature personalization in creative ways, like displaying the prospect’s name on a coffee cup, billboard, or computer screen. Lemlist even allows landing page personalization, where instead of sending prospects to a generic page, you can craft hyper-contextualized experiences with specific details like their name or company.

Lemlist’s Chrome Extension

The Lemlist Chrome extension simplifies the process of importing LinkedIn profiles into the platform. Once installed, it adds a “Send to Lemlist” button to each LinkedIn profile. Clicking this button pre-fills key details like name, company, and position, letting you assign the prospect to a specific campaign in seconds.

This functionality works seamlessly on both individual profiles and company pages. You can even bulk import multiple profiles from LinkedIn search results, making the process highly efficient.

The extension also allows you to enrich profiles with additional details like email addresses and phone numbers—either during the import process or later within the platform. This feature is a time-saver, removing the need to export and re-import data between LinkedIn and your email tool. It integrates seamlessly into LinkedIn workflows.

Real-Time Campaign Performance Tracking

Lemlist provides a robust dashboard for tracking campaign performance in real time. You can monitor standard metrics like emails sent, open rates, click-through rates, and reply rates. It also tracks less commonly reported metrics, such as email bounces and unsubscribe rates.

The standout feature is the ability to analyze these sales KPIs by sequence, stage, or salesperson. This granular view allows you to identify bottlenecks and optimize your campaigns effectively.

Customization options for reporting are another highlight. Lemlist offers a variety of widgets that can be tailored to your specific needs.

Reports can be exported or scheduled for delivery at regular intervals, making it easy to keep stakeholders informed. While Lemlist’s analytics aren’t as advanced as dedicated sales reporting tools, they’re more than sufficient for most prospecting use cases.

One limitation is the lack of a robust lead scoring system to identify high-priority prospects. While you can create makeshift scoring models based on actions (e.g., email opened = 1 point, link clicked = 2 points), this approach feels rudimentary.

A proper lead scoring feature would be a valuable addition, particularly for account-based prospecting strategies targeting key accounts with longer sales cycles. Here’s hoping Lemlist addresses this gap in future updates.

An Ecosystem of Complementary Tools: Lemwarm and Lemcal

Lemlist is already a comprehensive tool, but it goes a step further by offering an ecosystem of complementary tools to enhance the user experience. Here’s a quick overview:

Lemwarm (starting at $29 per month) is Lemlist’s solution for warming up your email domain before launching campaigns. Essentially, it sends “blank” emails (without commercial content) to pre-qualified contacts, helping to build a positive reputation with email servers.

This improves email deliverability and ensures your messages land in the inbox, not the spam folder.

Another standout tool is Lemcal (free version available), Lemlist’s in-house alternative to Calendly. It simplifies appointment scheduling with prospects. You can set your availability, define meeting types (e.g., demo, discovery call), and share a link in your emails or messages.

Prospects can then choose a time slot that suits them, and Lemlist takes care of automatic follow-ups (confirmation emails, reminders, etc.).

Is Lemlist Easy to Use?

Lemlist markets itself as an easy-to-use platform, even for non-technical users. And for the most part, it delivers on that promise. The interface is intuitive and well-designed, allowing you to quickly find your way and launch your first campaigns with minimal hassle.

Lemlist’s plug-and-play approach is a significant strength. The platform offers numerous ready-to-use templates for various purposes, including prospecting, follow-ups, and reminders. These templates are especially helpful for beginners, saving time and reducing the learning curve.

Lemlist has recently introduced AI functionalities that automate the creation of prospecting sequences. The process is simple: input basic details about your target audience (e.g., industry, role, pain points), and Lemlist’s AI generates a complete scenario with personalized emails.

While the AI-generated sequences aren’t perfect, they provide an excellent starting point. You’ll likely need to refine the messages manually, but even users with minimal knowledge of prospecting can benefit from this feature.

The AI also helps improve email quality by flagging overly aggressive or commercial language and suggesting alternatives to boost response rates. It’s a clever addition that adds value to the platform.

That said, mastering Lemlist isn’t instantaneous. The platform has a bit of a learning curve, requiring some trial and error before users become comfortable. In comparison, tools like Apollo are often seen as more intuitive while offering similar (or greater) functionality.

Lemlist stands out for its commitment to educating users. The platform provides a wealth of guides, tutorials, and webinars to help you make the most of its features. If you enjoy learning through content, Lemlist offers a goldmine of resources.

If you run into issues, Lemlist’s customer support team is accessible directly from the interface via chat. Responses are generally prompt and helpful, ensuring you’re never left stranded when you need assistance.

Customer Reviews on Lemlist

Lemlist enjoys high praise from its users, as evidenced by excellent ratings on major review platforms like G2, Capterra, and TrustRadius. On average, Lemlist scores an impressive 4.5/5.

Users consistently highlight the following strengths:

• The extensive and high-quality contact database.
• Advanced customization options for emails and sequences.
• The multichannel sequence editor, which streamlines workflows.
• Responsive and helpful customer support.

The main drawback noted by users is the learning curve. While Lemlist is intuitive overall, it takes time to master its more advanced features. That said, sales professionals who use Lemlist daily report high levels of satisfaction.

Lemlist Integrations

A great prospecting tool is nothing without seamless integration options, and Lemlist delivers on this front. By connecting Lemlist to your CRM, you can automate tasks like adding prospects to sequences or logging actions (opens, clicks, responses). Lemlist offers native integrations with:

• Pipedrive
• HubSpot
• Salesforce

For other CRM software, you can use the Lemlist API.

Lemlist also offers integrations with:

• Zapier, Make, and n8n for building automations and connecting with other tools in your stack.
• Aircall to integrate phone calls into your prospecting workflows.
• Slack for receiving campaign notifications and reports directly in your channels.
• OpenAI for generating automated email content with ease.
• Ringover for making calls to prospects directly from the Lemlist interface.

These connectors provide a robust set of options, making Lemlist a versatile tool that integrates smoothly into your existing processes. In this area, Lemlist certainly stands out.

Lemlist Pricing

Let’s address the all-important question: how much does Lemlist cost? Before diving into the details, it’s crucial to highlight that Lemlist is not a budget-friendly tool. It comes with a premium price tag. Lemlist offers four main plans tailored to different needs:

• Email Starter Plan: €39/month
• Email Pro Plan: €69/month
• Multichannel Expert Plan: €99/month
• Outreach Scale Plan: €159/month

Only the last two plans (Multichannel Expert and Outreach Scale) enable true multi-channel prospecting (email, LinkedIn, and other channels). The Email Starter and Email Pro plans are limited to email campaigns. This distinction is essential if you’re looking to leverage Lemlist’s full potential.

If multi-channel prospecting is your goal, you’ll need to invest at least €99 per month per user. The Outreach Scale Plan at €159/month offers additional perks, such as access to up to 15 email outboxes and a dedicated account manager.

However, the functional differences between the €99 and €159 plans are minimal, with the higher-tier plan primarily benefiting larger teams that require hands-on support.

One of Lemlist’s limitations is the small number of free emails and phone enrichments included in each plan. For instance, the most expensive Outreach Scale Plan only includes 500 free emails. To go beyond this limit, you’ll need to purchase additional credits.

To give you an idea:
– $100 worth of credits provides 2,200 emails and 550 phone numbers.

On Lemlist’s pricing page, there’s a handy calculator to estimate the total cost based on the number of users, selected plan, and additional credits required.

Lemlist positions itself as a premium solution, with prices significantly higher than more niche tools like Waalaxy. For startups or small sales teams requiring multiple users, the investment can add up quickly, especially when factoring in the cost of additional credits.