Recently published

KPI VS Buyer Persona in B2B Marketing

Inbound Guide
on 4 mn
Axel Lavergne

Your ideal customer profile (ICP) is a description of the type of business you should be selling to, while your buyer persona is a detailed analysis of the people who already buy from you. In this article, we look in detail at KPIs and buyer personas, and give you some tips on how to get […]
CRM Guide

Do you need a CRM or an ERP?

Axel Lavergne
on 4 mn
CRM Guide

Why Use a CRM? Top 9 Benefits of Implementing a CRM

Quentin Sureau
on 5 mn
CRM Guide

The 5 Causes Of CRM Project Failure

Quentin Sureau
on 2 mn
CRM Guide

10 tips to maximize your CRM software adoption

Quentin Sureau
on 5 mn

How to build a good sales pitch?

Revenue operations Guide
on 5 mn
Hugo Lebras

How do you convince the person in front of you that what you offer is better than your competitors? How do you build an effective sales pitch? What arguments should you put forward? How can you build a relationship of trust with your interlocutor? In this article, we will present you with the necessary steps […]
Revenue operations Guide

How to get more good customer reviews (and why)?

Axel Lavergne
on 4 mn
Cold calling Guide

Call Tracking: What Is It, And Which Tool To Choose?

Axel Lavergne
on 7 mn
Revenue operations Guide

Marketing VS Sales : Why, And How To Avoid The (Cold) War

Quentin Sureau
on 7 mn

25 Practical Ways To Motivate Your Sales Team

Sales organization Guide
on 10 mn
Axel Lavergne

Money will not buy you a motivated sales team. Motivation is more than just numbers. Sales managers need ways to create a desire in salespeople to win, to have fun and to be rewarded. Sales people love money. You must therefore compensate them fairly, with an understandable structure, for their work but also for their […]

6 Steps & 6 Indicators To Build Good Sales Forecasts

Revenue operations Guide
Axel Lavergne
on 6 mn

Sales Ethics: building a sales organization you can be proud of

Sales organization Guide
Axel Lavergne
on 5 mn
Revenue operations Guide

SDR (Sales Development Representative): Definition, Tasks, Tools, and Key Skills

Hugo Lebras
on 8 mn
Linkedin Guide

10 indicators to measure social selling performance

Axel Lavergne
on 6 mn
Cold calling Guide

How to Succeed in Your Discovery Calls?

Axel Lavergne
on 5 mn

Our Best Prospecting Email Examples

Cold email Guide
on 8 mn
Axel Lavergne

If your response rates are below 20%, you have quite a bit of room for optimization, and you’re in the right place. If you’re above 30%, tell us how you did in comments 🙂 In this article, you will find examples of prospecting emails and best practices to achieve this. To go further Not yet […]
Cold email Guide

8 very concrete tips to get a response to your prospecting emails

Axel Lavergne
on 4 mn
Sales organization Guide

Sales Enablement : Definition and Complete Guide

Hugo Lebras
on 4 mn
Revenue operations Guide

5 Psychological Principles to Sell Better

Axel Lavergne
on 7 mn
Negotiation Guide

Negotiation Methods: 5 Strategies for Better Negotiation

Axel Lavergne
on 5 mn

How to Adapt Your Business Strategy to Post COVID 19?

Revenue operations Guide
on 5 mn
Axel Lavergne

The time is ripe for recovery from COVID, with varying degrees of commitment depending on the sector. But the COVID-19 health crisis will certainly have changed the way we sell in the long term. What has changed in concrete terms? How should we approach the post-crisis period? And what levers should be used to rebuild […]
Hiring Guide

How and Where to Recruit Good Salespeople: 10 Proven Strategies

Axel Lavergne
on 6 mn
Cold email Guide

How to reply to a negative email?

Axel Lavergne
on 7 mn
Sales organization Guide

The 6 pillars of a strong sales organization

Axel Lavergne
on 6 mn