Recently published

How to create an ICP (Ideal Customer Profile)?

Inbound Guide
on 7 mn
Axel Lavergne

The ICP, Ideal Customer Profile, is a fundamental notion to better prioritise your leads and gain commercial efficiency. What is it exactly? What makes a good ICP? How do you create an ICP? How often should it be updated? All these questions are answered in this article. #1 A definition of ICP The ICP (Ideal […]
Inbound Guide

How to Use Your Buyer Personas to Build Your Landing Pages?

Axel Lavergne
on 6 mn
Qualification Guide

3 Advanced Lead Scoring Models To Generate More Revenue

Hugo Lebras
on 5 mn
Inbound Guide

KPI VS Buyer Persona in B2B Marketing

Axel Lavergne
on 4 mn
CRM Guide

Do you need a CRM or an ERP?

Axel Lavergne
on 4 mn

Why Use a CRM? Top 9 Benefits of Implementing a CRM

CRM Guide
on 5 mn
Quentin Sureau

In 2012, Tech News World published a study that revealed that more than half of companies (54%) expected to boost their sales with a CRM. But is this really the case? The statistics indicate ‘yes’, as 2014 saw an 87% increase in the use of a mobile CRM, which is particularly attractive to salespeople on […]
CRM Guide

The 5 Causes Of CRM Project Failure

Quentin Sureau
on 2 mn
CRM Guide

10 tips to maximize your CRM software adoption

Quentin Sureau
on 5 mn
Revenue operations Guide

How to build a good sales pitch?

Hugo Lebras
on 5 mn

How to get more good customer reviews (and why)?

Revenue operations Guide
on 4 mn
Axel Lavergne

Collecting customer testimonials is crucial for every business. You can’t improve the customer experience and drive business growth if you don’t know what your customers think. Customer testimonials are the most effective form of content because of the power of the customer voice in the form of reviews as social proof. But let’s face it: […]

Call Tracking: What Is It, And Which Tool To Choose?

Cold calling Guide
Axel Lavergne
on 7 mn

Marketing VS Sales : Why, And How To Avoid The (Cold) War

Revenue operations Guide
Quentin Sureau
on 7 mn
Sales organization Guide

25 Practical Ways To Motivate Your Sales Team

Axel Lavergne
on 10 mn
Revenue operations Guide

6 Steps & 6 Indicators To Build Good Sales Forecasts

Axel Lavergne
on 6 mn
Sales organization Guide

Sales Ethics: building a sales organization you can be proud of

Axel Lavergne
on 5 mn

SDR (Sales Development Representative): Definition, Tasks, Tools, and Key Skills

Revenue operations Guide
on 8 mn
Hugo Lebras

David Cumming describes SDRs (Sales Development Representatives) as the most important innovation in the world of sales in the last 10 years. Looking to strengthen your sales team by building a team of SDRs? In this article, we offer you a well-founded definition of this new profession, the essential skills needed to succeed (or succeed […]
Linkedin Guide

10 indicators to measure social selling performance

Axel Lavergne
on 6 mn
Cold calling Guide

How to Succeed in Your Discovery Calls?

Axel Lavergne
on 5 mn
Cold email Guide

Our Best Prospecting Email Examples

Axel Lavergne
on 8 mn
Cold email Guide

8 very concrete tips to get a response to your prospecting emails

Axel Lavergne
on 4 mn

Sales Enablement : Definition and Complete Guide

Sales organization Guide
on 4 mn
Hugo Lebras

Sales enablement is not a new concept, just a new name. The idea is to provide your sales teams with the resources they need to excel. Some people are naturally good at selling. But that doesn’t mean that others can’t perform as well, or even that they themselves aren’t very good. They just need a […]
Revenue operations Guide

5 Psychological Principles to Sell Better

Axel Lavergne
on 7 mn
Negotiation Guide

Negotiation Methods: 5 Strategies for Better Negotiation

Axel Lavergne
on 5 mn
Revenue operations Guide

How to Adapt Your Business Strategy to Post COVID 19?

Axel Lavergne
on 5 mn