Logiciel CRM

Our review of The Growth Machine (LGM)

La Growth Machine (LGM), developed by the team at Deux.io, stands out as one of the most comprehensive prospecting tools available today. With advanced features, a powerful database, and seamless integrations, LGM is a top choice for businesses looking to scale their multi-channel prospecting efforts. However, this level of excellence comes at a cost: LGM's pricing is significantly higher than that of most competitors.


Last updated on 10 mn
Profile picture for Axel Lavergne

Axel Lavergne

Co founder and chief editor

Axel is one of Salesdorado's co-founders. He's also the founder of reviewflowz.com, a review management tool for B2B SaaS companies

My opinion

Customer reviews

  • One of the most robust multi-channel prospecting tools on the market
  • A comprehensive database enriched by Dropcontact
  • Arguably the best integration catalog available
  • Highly responsive and reliable customer support
  • High pricing (LGM’s biggest drawback)
  • Significant limitations in the Basic and Pro plans
  • Some minor bugs still need to be addressed

Ideal for for fast-growing companies and structured sales teams aiming to industrialize their multi-channel prospecting strategies. It’s especially valuable for those willing to invest in a premium tool to maximize efficiency and performance.

From €60/month per user

14-day free trial (no credit card required)

4.5 / 5
Our opinion
4.6 / 5
(51 reviews)
4.9 / 5
(45 reviews)

Developed by the Deux.io team, La Growth Machine (LGM) has quickly established itself as one of the most comprehensive prospecting tools on the market. With features like multi-channel scenarios, advanced automations, data enrichment, and seamless integrations, LGM consistently outshines its competitors, delivering impressive results for users.

However, this level of excellence comes with a price—literally. Compared to other tools, LGM’s pricing is significantly higher, starting at €60 per month for its basic plan versus €39 for Lemlist. Key functionalities, such as customizing multi-channel sequences, are reserved for the Ultimate version, priced at a steep €180 per month per user.

While LGM’s advanced capabilities make it a powerful tool for businesses, its high cost limits its accessibility, especially for smaller companies. This exclusivity is unfortunate because the tool’s quality is undeniably top-tier.

Discover La Growth MachineLGM offers a free 14-day trial (no credit card required), giving you the chance to explore one of the most powerful prospecting tools available today. Don’t miss this opportunity to test its capabilities for your business.

My Opinion of LGM in a Nutshell

Perimeter Score My Opinion
Overall Rating 4.5 La Growth Machine is one of the most robust prospecting tools available. From multi-channel workflows to advanced integrations, LGM outperforms in almost every area. However, its pricing is a major downside, making it less accessible for smaller teams.
Functional Richness 4.8 LGM excels in functionality, covering LinkedIn, email, phone, and even X (formerly Twitter). Its partnership with Dropcontact ensures a rich database, and the workflow editor is perfect for creating effective outbound campaigns.
Ease of Use 4.3 The tool is user-friendly, with an intuitive interface and streamlined processes. Most users can grasp the essential functions within hours of starting.
Value for Money 3.5 Pricing is LGM’s main drawback. The Basic and Pro plans are severely limited, pushing most users to the Ultimate plan at €180/month/user, which is steep compared to competitors.
Customer Support 4.6 LGM’s customer support is highly praised for its responsiveness and efficiency, consistently earning high marks from users.
Discover La Growth MachineExperience LGM’s advanced features with a free 14-day trial. Explore why this tool is a game-changer for B2B prospecting.

Key Features of La Growth Machine

An All-in-One Prospecting Tool

La Growth Machine truly lives up to its reputation as a multi-channel prospecting solution. It enables seamless management of B2B prospecting across multiple channels:

LGM workflows

  • LinkedIn: Synchronize your LinkedIn account to import leads, create campaigns, and manage conversations directly within LGM.
  • Email: Sync your professional email to include it in multi-channel workflows. Note: aliases are not supported.
  • Phone: Integrate phone calls into your prospecting sequences, a feature that sets LGM apart from many competitors.
  • X (formerly Twitter): Import account lists, schedule tweets, mentions, and private messages for targeted outreach. While less common in B2B, this channel has potential in niche sectors.

Each of these channels can be integrated into custom workflows, allowing you to build highly effective multi-channel scenarios tailored to your goals.

Lead and Audience Management

La Growth Machine (LGM) excels as a lead management tool, offering robust features for centralizing, enriching, and following up on leads. Combined with its powerful outbound campaign and scenario management capabilities, this makes LGM a standout in the prospecting landscape.

LGM lead import interface

  • From its intuitive interface, you can access all imported leads, whether from your CRM, CSV files, or LinkedIn prospecting lists. Additionally, LGM’s database allows you to identify new leads and add them directly to your lists.
  • Leads can be organized into segments called “audiences,” which are key for refining your prospecting workflows.
  • Clicking on a lead displays all available contact details, similar to what you’d find in a CRM.
  • The interface also shows the campaigns each lead is part of and their current status.

LGM’s lead management interface is both simple and highly effective. Here’s a quick overview:

LGM lead list interface

The “Audiences” tab allows you to manage all your segments with ease. Clicking on an audience provides immediate access to the list of leads it contains. While this may seem standard for traditional marketing tools, it’s a rare and valuable feature in B2B prospecting platforms. For example, Lemlist lacks this functionality entirely.

LGM audience management interface

Discover La Growth MachineTake advantage of LGM’s free 14-day trial to explore its powerful lead management and audience segmentation features.

A Database of Millions of Prospects

LGM offers multiple ways to build your prospect lists:

  • Import existing leads from your CRM or CSV files.
  • Import leads from LinkedIn and Sales Navigator.
  • Search for prospects in LGM’s extensive database.

While LGM doesn’t disclose the exact size of its database, it’s clear that it’s highly comprehensive. Building targeted prospect lists is straightforward: simply define your ideal company profile based on size, location, and industry.

LGM then suggests relevant accounts. From there, you can use the “Find Leads” feature to identify key contacts within those accounts by role (e.g., CEO, Head of Sales). Once selected, these leads can be added to your LGM lists as part of a new audience. This process is both practical and powerful.

LGM database interface

Having a robust list of prospects is important, but having enriched contact details for personalized outreach is even better. LGM integrates with Dropcontact, one of the most reliable email finders on the market. This ensures that your prospects’ data is accurate and up-to-date.

LGM also enables data enrichment for leads imported from your CRM, CSV files, or LGM’s own database, using its Sales Navigator connector. However, the Lookalike feature, still in beta at the time of this review, was less impressive. While promising on paper—it’s designed to suggest similar prospects based on a given company or domain—the results often missed the mark, and there’s currently no option to filter by geographic area. This limitation is a notable drawback.

LGM Lookalike feature

Multi-Channel Prospecting Scenarios

Once your lead lists and audiences are set up, the next step is crafting multi-channel prospecting campaigns and scenarios. In this area, La Growth Machine (LGM) offers a powerful yet user-friendly workflow tool. However, it also comes with a significant limitation depending on your subscription plan.

Let’s start with the positives. The editor is both intuitive and feature-rich, making it simple to design prospecting sequences:

  • Select a template from LGM’s extensive library or create a custom workflow.
  • Customize the sequence of actions (e.g., sending an email, a LinkedIn message) and define the trigger for the scenario (e.g., a prospect visiting your LinkedIn profile).
  • Choose the audience for the campaign.
  • Edit the content of the messages included in the sequence.

One standout feature is the ability to integrate LinkedIn voice messages directly into your workflows, which adds a personal touch to your outreach efforts. However, the downside is significant: customization of sequences is only available with the Ultimate plan (€180/month/user).

On the Basic and Pro plans, you’re limited to using pre-built templates, no matter how extensive the library. By comparison, tools like Lemlist allow for sequence customization even with their basic subscription—albeit limited to the email channel.

LGM scenario templates

This limitation is a notable drawback, especially given the otherwise excellent design of LGM’s editor. The high price point remains a recurring concern in this LGM review.

LGM multi-channel sequence

The sequences are designed to generate interactions with leads. These interactions can be managed through LGM’s inbox feature, which consolidates all communications. While we didn’t test the inbox ourselves, LGM provides an informative preview in their promotional materials:

LGM inbox interface

Discover La Growth MachineWith a free 14-day trial, explore LGM’s multi-channel workflow capabilities and see how it can elevate your prospecting strategies.

Reporting

As the saying goes, “You can only improve what you measure.” In this regard, La Growth Machine offers a robust suite of reporting tools to evaluate and refine your campaigns. LGM provides actionable insights by analyzing your performance:

  • By channel: Track the number of leads contacted, messages sent, open rates, response rates, and conversion rates.
  • By campaign or sequence: Assess the performance of each stage in your workflows to identify areas for improvement.
  • By team member: Measure productivity with metrics like the number of appointments secured.

Reports can be exported in Excel or CSV format, allowing further analysis in external tools. The fact that these reporting features are fully accessible from the Basic plan is a significant advantage worth noting in this LGM review.

LGM reporting dashboard

Artificial Intelligence (AI)

La Growth Machine has fully embraced artificial intelligence, integrating AI-driven features to enhance prospecting efficiency. One of its key AI tools is the “Magic Messages” feature, which uses OpenAI’s API to generate email and LinkedIn message content for your sequences. While this can save significant time, it’s always recommended to review the generated content before sending it.

Beyond text generation, LGM offers an impressive feature to automate LinkedIn voice messages using AI. This functionality adds a personal and dynamic element to your outreach campaigns. For a quick overview, check out this demonstration video:

Additionally, AI powers LGM’s Lookalike module (discussed earlier), helping identify similar prospects based on company or domain. Another innovative use of AI is its ability to detect when prospects are unavailable (e.g., out of office) and automatically adjust the timing of messages. While these features are promising, they require refinement to reach their full potential.

Is La Growth Machine Easy to Use?

Yes, La Growth Machine (LGM) is designed with ease of use in mind. Its processes are straightforward and intuitive, making it accessible even for beginners. Here’s a typical workflow:

  • Create your lead lists and audiences through segmentation.
  • Enrich your leads using Dropcontact and/or Sales Navigator integration.
  • Design your custom prospecting sequences.
  • Manage all prospect interactions from the centralized LGM inbox.
  • Analyze your performance to continuously refine your sequences.

Additionally, LGM allows you to synchronize its data—leads, interactions, and more—with your CRM, providing seamless integration into your existing workflows. It typically takes just a few hours to master LGM’s core functionalities, making it one of the most user-friendly tools in this LGM review.

Customer Reviews of La Growth Machine

As a relatively new tool that gained traction in 2022, La Growth Machine has fewer reviews than more established competitors like Lemlist. However, the feedback it has received is overwhelmingly positive, with an average rating of 4.9/5 on Capterra. Here’s a quick overview of customer ratings:

Platform Number of Reviews Rating
Capterra 45 4.9 / 5
G2 51 4.6 / 5

To summarize customer sentiment:

  • Strengths: LGM is praised for its comprehensiveness, ease of use, excellent customer support, and well-crafted sequence templates.
  • Weaknesses: The most common complaints are about the high pricing and occasional bugs, such as issues generating lead lists from the database.

LGM bug example

Discover La Growth MachineTest LGM with a free 14-day trial and see why users rate it so highly. No credit card is required to get started.

Integrations

One of La Growth Machine’s standout features is its extensive catalog of integrations, making it one of the most versatile B2B prospecting tools on the market.

LGM integrations

CRM Connectors: LGM supports direct integration with popular CRMs, including:

An API is also available for custom integrations with other CRMs.

Data Providers: LGM integrates with major data sources to enrich your prospecting efforts, including:

  • SocieteInfo
  • Pharow
  • Captain Data
  • Sales Navigator
  • Phantom Buster
  • Trigify
  • Buska
  • Leadfeeder
  • PersanaAI
  • Huntool

Additional Integrations: LGM further extends its capabilities with connectors for:

  • Advertising: Meta, Google Ads, LinkedIn Ads.
  • Cold Calling: Airtable, Ringover, Calendly.
  • Communication: Gmail, Outlook, Slack, LinkedIn, Hyperise.
  • Customization: Clay, Sendspark, Weezly.

And that’s not all—LGM supports Zapier, Airtable, and Google Sheets, enabling advanced automation and data manipulation. This wealth of integrations sets LGM apart in the competitive landscape of B2B prospecting tools.

La Growth Machine Pricing

Let’s dive into the details. La Growth Machine (LGM) offers three subscription plans, each catering to different needs:

The Growth Machine pricing

  • The Basic Plan (€60 per month per user): Includes up to 3 active campaigns per user, lead importation from LinkedIn and Sales Navigator, access to all LGM reporting features, and its comprehensive database.
  • The Pro Plan (€120 per month per user): Unlocks two additional channels (X and voice), enables LinkedIn behavioral data imports, and provides access to the LGM inbox for managing email and LinkedIn interactions. This plan allows up to 6 active campaigns and includes limited integrations (excludes Pipedrive and HubSpot).
  • The Ultimate Plan (€180 per month per user): Grants full access to all integrations, custom sequence creation, and unlimited workflows or campaigns.

Additional details to consider:

  • LGM offers a 14-day free trial, providing an opportunity to explore its features before committing. However, most prospecting tools offer similar trials.
  • Agencies receive a 20% discount on their subscription.
  • Custom pricing plans are available for companies with advanced requirements.

It’s clear that La Growth Machine’s pricing is higher than its competitors, including Lemlist and Waalaxy. Unfortunately, the limitations of the Basic and Pro plans often make the Ultimate plan necessary to leverage LGM’s full potential:

  • The Basic Plan: Lacks access to integrations, limits users to 3 active campaigns, and doesn’t allow call integrations or custom workflows. This can hinder the flexibility and depth of your prospecting efforts.
  • The Pro Plan: Provides access to most channels and some integrations, but still lacks critical features like full integration options and custom workflows. Additionally, CRM lead imports are unavailable at this level.

These restrictions make the Pro plan less attractive for businesses looking to scale their prospecting efforts effectively. We regret that several essential features are locked behind the Ultimate plan, which is the most expensive option. Despite these pricing drawbacks, LGM remains an exceptional tool in terms of functionality and comprehensiveness, as highlighted throughout this LGM review.

Discover La Growth MachineLGM offers a free 14-day trial with no credit card required. Don’t miss the chance to experience one of the most powerful prospecting tools available today.