Cold calling Guide

Examples of cold calling opening lines

Published , Updated 6 mn
Profile picture for Axel Lavergne

Axel Lavergne

Co founder and chief editor

Axel is one of Salesdorado's co-founders. He's also the founder of, a review management tool for B2B SaaS companies

Telephone prospecting is one of the best ways to get in touch with a prospect. One of the biggest challenges is the opening line. A powerful sales hook is essential for a salesperson, enabling him or her to arouse the prospect’s interest and optimize the chances of closing a sale.

The challenges of a good sales teaser :

  • Interrupt your conversation partner in the middle of his or her activity without annoying him or her.
  • Get his undivided attention
  • Create a wait

In this article, 20 proven opening lines.

Phrases never to say on a cold call

“Don’t hang up! I promise it won’t be long.”
“I’ve tried to reach you several times…”
“You may have heard of [competitor] but they [bad-mouth stuff]”
“We are the market leader

If you’ve ever been on the other end of the phone, you know how ineffective these phrases are. Let’s start with what not to do in a cold call:

  1. Don’t give your name and context: It’s crucial to introduce yourself clearly and briefly explain the purpose of the call. Yes, I’ve seen the Gong studies, which say that the longer a call, the more likely it is to work. Yes, I’ve seen that if you say you’re a stranger right away, it can put off the person in front of you. Yes, yes and yes. But if you don’t say who you are when you interrupt someone in the middle of the day, it’s 100 times worse. Always. Without exception.
  2. Asking how you’re doing without saying who you are: Asking questions without first introducing yourself creates confusion. This is the corollary of the first point. Until your caller knows who you are or why you’re calling, you can’t move forward.
  3. Start the call with a sales monologue: Avoid monopolizing the floor right from the start. Of course you have to deliver your pitch, but the most important thing is to get your “foot in the door”. Any signal of interest from the person you’re talking to. And to get it, he or she has to be able to give it to you.
  4. Not being able to blacklist someone and call them back: Not being able to respect a prospect’s wishes can damage your company’s reputation. If you’re clearly told that you don’t want to be contacted again, and that you’d like the number to be deleted, it’s essential to respect that. Yes, it’s hard, yes, resilience, yes, courage, yes, energy. But that’s the law.
  5. Apologize at length for bothering him: The more you apologize, the more you insist that your call is intrusive. It doesn’t inspire confidence, and it doesn’t make people want to listen to you.

#1 The base

If you’re not sure how to start a cold call, introduce yourself! Depending on who you’re talking to, choose between a casual approach with a simple “Hello” or a formal one with a “Bonjour”.

Hello (name), this is Axel from Salesdorado. Are you available for a short call?

#2 This is a cold call

Be direct and honest

Hello (name), this is Axel calling from Salesdorado. To be perfectly honest, this is a B2B sales call. Are you available for a two-minute discussion?

#3 My friends’ friends are my friends

To increase your chances of success, mention that someone the prospect knows gave you their information. This is probably the best introduction to a cold call, because the person who recommended you is a source of trust for the prospect.

Hello (name). I’m Axel de Salesdorado. I got your number from (name) . I hear you’re looking for business intelligence software?

#4 Key figures

Present information and/or analyses that could be of interest to your prospect (in his or her sector in particular).

Hello (name). I’m Axel de Salesdorado. We haven’t met yet, but I have some data on [industry trend or challenge] that might interest you. Can I share them with you?

#5 A little gentleness in this rough world

A recent Gong study showed that asking a prospect if he or she is well increases the success rate of cold calls by 10%.

Hello (name). I’m Axel de Salesdorado. How are things?

#6 Don’t waste time

Specify the reason for your call. This allows the prospect to find out a little more about your product, and gives you the opportunity to check that you’re talking to the right person.

Hello (name). I’m Axel de Salesdorado. Thank you for your reply. I’m working on a new LinkedIn prospecting software and I’d like your opinion on the latest market trends.

#7 Have you heard of us? / We know each other, don’t we?

Hello (name). I’m Axel de Salesdorado. We work with a number of other [company type or similar group] partners. Do you know Salesdorado?

#8 Ask them for help

An effective approach is to seek your contact’s assistance and opinion right from the start.

Hello (name). I’m Axel de Salesdorado. Could I have your opinion on (subject)?

#9 You have beautiful eyes, you know?

The aim is to find a positive aspect to mention about the company, such as a project you enjoyed, and to explain why you thought it was well done.

Hello (name). I read your LinkedIn post about your latest recruitments. I’m impressed by what you’ve done for (example).

#10 Refer to a common interest

You can mention something you have in common with the prospect. It shows you’ve done your research.

Hello (name). This is Axel de Salesdorado. I read your article on new sales prospecting techniques on LinkedIn, which I found very interesting. I’m also working on these issues.

#11 Don’t despair

Emphasize that you’re glad your prospect has picked up the phone.

Hello (name). This is Axel de Salesdorado. I’m very happy to have you on the phone.

#12 Bravo

Hello (name). This is Axel de Salesdorado. Congratulations on your 1st place in the Best CRMs 2023 ranking.

#13 Thank them for their time

Hello (name). Thank you for taking the time to make this call.

#14 Who’s got the big one?

Mentioning competitors encourages your prospect to stay online and listen to you.

Hello (name). This is Axel de Salesdorado. I wanted to call you because we’ve noticed that (competitor) has gone number 2 in (market) and we can help you do better with more accurate cell phone numbers.

#15 30 secondes top chrono

Hello (name). This is Axel de Salesdorado. Do you have 30 seconds for me to show you how (product) can help you win sales?

#16 They know you know

Mention that you’re calling them following an e-mail they’ve opened (and yes, you know everything!).

Hello (name). This is Axel de Salesdorado. We spoke on the phone at [date of your last call]. You told me you didn’t have time for our call [prospect’s exact words]. Could you spare me a few moments to explain the reason for my recall, and would you be willing to discuss it further if you’re interested?

#17 Tell them they don’t know you

Hello (name), I’m Axel from Salesdorado. We’ve never been on the phone before, but I’d like to talk to you about reducing the number of daily calls your sales teams make to 30.

#18 The solution is you

Hello (name). This is Axel de Salesdorado. I worked with (company name) to improve (problem) and they are now (result). I’d like to help you because it seems to me that you have the same problem.

#19 You’ve seen his latest Linkedin post

Hello (name), I’m Axel from Salesdorado. I was looking at your profile on LinkedIn and thought you might be able to help me with (subject).

#20 You have something important to tell them

You’re bothering them, but you’ve got something important to tell them. According to the Gong study, specifying the reason for your call multiplies your success rate by 2.

Hello (name). This is Axel de Salesdorado. I hope I’m not disturbing you. The reason I’m calling you today is (reason).

Going further

Best practices for creating sales hooks

Before each call, doing in-depth research on your prospect helps you personalize the call. Clearly define an objective to guide the conversation, and prepare yourself by anticipating possible objections.

At the beginning of a call, always start with a personal introduction to establish a good bond with your prospect. Keep your exchanges simple and brief, with a confident, friendly tone. Testing your opening lines and personalizing them will also help you improve your performance. Be direct and transparent about the reason for your call, and choose the right moment.

Going further

About the author

Profile picture for Axel Lavergne

Axel is one of Salesdorado's co-founders. He's also the founder of, a review management tool for B2B SaaS companies