“You only get one chance to make a good first impression. A recent Hubspot study shows that 8 out of 10 prospects would prefer to talk to sales representatives via email, rather than through any other medium. Email is a fundamental sales channel, and it’s here to stay. In this article, we review all the […]

You have probably already heard of these terms: Marketing Qualified Lead, or MQL. Sales Qualified Lead, or SQL. They refer to two levels of lead qualification. The ability of an organisation to distinguish between these two levels of qualification is essential to improve lead conversion and optimise the alignment of efforts between marketing and sales. […]