CRM Software Guide

Pipedrive VS Hubspot CRM

Published , Updated 2 mn
Profile picture for Axel Lavergne

Axel Lavergne

Co founder and chief editor

Axel is one of Salesdorado's co-founders. He's also the founder of, a review management tool for B2B SaaS companies

In this article, we introduce you to two giants of CRM and marketing automation software: Pipedrive and Hubspot.

Pipedrive is one of the best CRMs for small and medium-sized businesses that have established sales processes, real issues with prospecting and managing a flow of opportunities and leads, and relatively simple account management and ABM(Account Based Marketing) needs.

Hubspot offers similar functionalities to Pipedrive, but more numerous, and allows to meet more varied needs, unlike Pipedrive. It is a more expensive solution than Pipedrive, but it remains among the best CRM solutions on the market.

Pipedrive VS Hubspot at a glance: Comparative table

Pipedrive offers very good value for money for sales teams with a strong sales focus and little or no marketing team. The tool does not offer a free plan, but offers very competitive rates. The first plan, at 19,90€/month/user, gives access to all the functionalities, except for automation, to numerous integrations, to analyses of your sales and authorizes an unlimited number of contacts. The most expensive plan, at €119.90/month/per user, gives access to all features, offers more advanced integration features and phone support. You can also add add-ons, charged per company, like the Lead Booster, at 39€/month.

Hubspot offers an interesting free plan for small teams or solopreneurs who want to take advantage of the sales features and other CRM tools (marketing or service), but its features are quite limited. Hubspot does not offer an intermediate plan that is accessible to a small team that has a limited budget but needs that cannot be met with the free plan. Count 20€/month for the Starter plan for two users, and 490€/month for the Pro plan up to 5 users.

Salesdorado’s advice

The advantage of Hubspot is that you can subscribe to other tools if your needs go beyond sales, and take advantage of more interesting rates. For example, the Starter CRM Suite includes all Hubspot tools (marketing automation, sales CRM, help desk, CMS, and operations), for 50€/month for the Starter version. It is recommended for companies with more than 100 employees that have large marketing teams and advanced needs. It is reserved for Hubspot customers, we advise you to take advantage of it quickly!

Try a free trial to compare solutions

The best way to find out is often to try the software. As intuitive & intelligent as they all are, you and your teams will necessarily have an intuitive preference. Once this is established, you can estimate the cost of this preference to make a good decision.

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About the author

Profile picture for Axel Lavergne

Axel is one of Salesdorado's co-founders. He's also the founder of, a review management tool for B2B SaaS companies