Sendinblue : Our Opinion After 5 Years Of Use

Sendinblue

We at Salesdorado know Sendinblue well. Axel and Cartelis even met in the Sendinblue offices. It is a product that we have used in many situations, on many projects, and that we still use today for many things.

It's a very powerful tool that allows you to go very far and offers unbeatable prices. But the overall experience is a little less polished than with other tools and the support is very technical-practical compared to solutions that are much more consulting and service oriented.

If you know pretty much what you're doing, or if you like to learn on the job, this is a solution that will allow you to go pretty far, and build a real relationship marketing strategy.

Our review of Sendinblue: summary table

Criterion
Note Salesdorado
Comment
Overall score
91%
All in all, Sendinblue is a great solution to put upstream of a CRM. You could call it "Lead Relationship Management". You can set up great nurturing, the contact management (and unlimited contacts) allows you to manage large volumes of leads in a fairly fine-tuned way, the reporting is very precise, and the downstream integrations are powerful. The only negative point is on lead capture. The proposed solutions (forms, landing pages) are not robust enough, and the upstream integrations (e.g. Wordpress) are too light to manage complex lead capture campaigns. With an external solution for lead capture, it can be a very powerful tool.
Functional scope
87%
Fromemail marketing to lead management to marketing automation, Sendinblue offers impressive functional depth that covers almost every aspect of digital marketing.
Reporting
90%
The tool comes with many features to measure the effectiveness of your marketing actions. From the most classic (e-mail opening, clicks etc.) to the most advanced (heatmap, a/b test), Sendinblue provides all the statistics you need.
Getting started
88%
Sendinblue is a relatively easy tool to learn. Whether it's the navigation or the creation of personalised templates, everything is fluid and smooth for users.
Accompaniment & support
74%
Online resources, support ticket, email or phone support etc. finding help on Sendinblue can be done in many ways. It's a pity that telephone support is only available with the Premium package.
Integrations
86%
The level of integration offered by Sendinblue depends greatly on the type of tool you wish to integrate. The integrations are weak on the lead generation side, correct on the CMS and rather good on the CRM.
Value for money
90%
Sendinblue's price/performance ratio is excellent. It is important to note that the tool charges "per e-mail sent" and not according to the size of your contact list. A huge advantage over its main competitors.

#1 Functional scope of Sendinblue

Overall, the functional depth is impressive(emailing, CRM software, marketing automation software...) but Sendinblue is not really a complete B2B marketing automation solution.

The desire to remain generalist and affordable makes it a somewhat lightweight tool for the most advanced needs. However, these needs can easily be met with complementary tools.

Email marketing

Although Sendiblue has developed a lot in terms of functionality over the past few years, its core offering remains email marketing.

Sendinblue-Email-Marketing

Creating and setting up a campaign is easy, directly from the Campaigns tab in the main menu.

After setting up the campaign, the creation of the visual can begin. The editor comes in the form of blocks that you can drag and drop where you want (we'll come back to this later in the article).

Once the visual is complete, select your list of contacts and, possibly, an ideal time to send your campaign. Once the campaign is sent, the first detailed statistics will arrive a few minutes later.

Overall, the sending statistics are quite deep. The clicks report is very useful, and allows you to quickly identify the links that have been clicked the most. The tool also gives you access to the list of all openers & clickers of each campaign and you can export it easily (and even dynamically thanks to the webhooks in the automation scenarios).

On the tracking side, however, you can either set the parameters for each of your links or use the default UTMs proposed by the tool. If you wish to customise at the level of the campaign, a template, a particular type of link, etc., you will have to be more cunning.

Salesdorado's opinion
On the whole, Sendinblue makes it possible to run e-mail marketing campaigns very cleanly and easily, but as soon as you get into more advanced needs, you have to tinker.

Contact management & segmentation

On Sendinblue, contact management is simple and streamlined. To import a list of contacts into Sendinblue, 3 options are available:

  • Import a .CSV or .TXT file,
  • Copy and paste contacts from a list,
  • Enter the contact information manually.

Sendinblue-Management-Contacts

It is also easy to add new fields and change field attributes and types. For example, you can add other characteristics such as the date the contact was added to the list and whether or not the contact has opened an email.

Finally, automatic triggers are available for contact management and segmentation. This practice helps to personalise the content of e-mails according to the actions of your contacts.

Salesdorado's opinion
Some people regret the lack of tags. We don't. We were never really limited by this absence. The segmentation engine is pretty good, except for a few UX glitches that make the experience a bit painful (no keyboard shortcuts for multi-selection, loading a new page to get more details on a contact, ...).

Landing pages & Forms

Sendinblue-Landing-Pages

The templates offered by SendinBlue for the creation of forms and landing pages are numerous but a little dated. Your personalised creations are carried out via a drag-and-drop editor.

In a matter of seconds, colours, images, text, font etc. can be changed. You can also add as many different fields as you like to your forms - you are completely free to choose what information you collect.

  • Drop-down lists,
  • Text fields,
  • Radio button.
  • etc.

Sendinblue-Editor

The integration is done with a copy and paste HTML code. In order to comply with the regulatory requirements of your market, it is possible to define a single or double opt-in process.

Be careful with double opt-in: Sendinblue does not provide validation of collected emails and instead requires captchas to be installed on the capture site (to the detriment of your users' experience, therefore).

If your visitors play around with invalid emails on your forms, Sendinblue will send double opt-in emails to those addresses, resulting in hard-bounces that can cause your account to be blocked. Unfortunately, the only solution offered is to slow down your site, or drastically reduce the capture experience with a captcha.

Salesdorado's opinion
This is probably the biggest weakness of Sendinblue. Despite the various templates and an easy-to-use form or landing page editor, the restrictions on email capture are too restrictive, and put the burden of validation on the users. This is a shame.

Lead management

Lead management and Sendinblue are technically compatible. But in practice, it is quite complicated to fully exploit this functionality.

Unfortunately, you have to do almost everything yourself. For example, there is no integrated lead scoring functionality.

Instead, you can use lists to organise your contacts according to any criteria you choose. This could be demographics, where the leads are coming from, where they are in the sales funnel, etc.

Sendinblue-Crm

Thanks to Sendinblue's integrated CRM, you can find all your leads' information and plan your follow-ups in one place. You can set up lead nurturing sequences in addition to classic campaigns thanks to the automation platform. The amount of information collected by the tool is impressive.

Salesdorado's opinion
When it comes to lead management, Sendinblue can do it all. On the other hand, if you are looking for a solution that can manage lead management "out of the box", prefer solutions like Activecampaign or Hubspot.

Try Sendinblue for free

Live chat & Whatsapp

The promise is powerful. Especially for smaller organizations. Emailing is at the heart of customer relationship strategy, and live chat connects operations and day-to-day reality to marketing. This is a hyper-powerful brick for a tool like Sendinblue.

We tried it a few weeks in Beta on Reviewflowz, and frankly it's quite convincing and quite comparable to real live chat software like Crisp or Drift as long as you have a basic use.

You can connect the Sendinblue Conversations mobile application(App Store | Play Store) to exchange with your customers directly from your phone, and/or set up a notification system. You can even dispatch conversations to several agents connected at the same time.

On the implementation side, it's very simple. It's not clear to what extent it works or not with the marketing automation snippet, and the integration with the automation platform is not obvious - but if you follow the instructions, you have a chat bubble in production in 5mn.

It's still a bit below the market, for all those little reasons, those little glitches that you have to spend too much time on, and the integration of the tool with the rest of the Sendinblue suite, but overall it's super interesting.

On our side, we went back to Crisp for the moment, without much conviction. We'll try again in a few months!

#2 Reporting

On that note, the tool comes with many features to help you evaluate the performance of your campaigns and scenarios.

In addition to the classic statistics on email opens or clicks, Sendinblue provides an engagement timeline to see when your emails are opened.

Sendinblue-Reporting

It is also possible to filter the reports by geographical area and by the e-mail providers used by your contacts.

The reporting capabilities don't stop there. Two other features are interesting to improve your marketing strategy:

  • The heatmap,
  • A/B testing.

Sendinblue-Clics

The heatmap helps to visualise how your contacts engage with your emails. You can see which sections they pay attention to and which they ignore completely. With this information, you can customise your templates to generate more interest.

For A/B testing, simply create two different emails and test them. The A/B test report will tell you which one performs better.

Salesdorado's opinion
The reporting tools offered by Sendinblue are very useful. Thanks to its advanced features (heatmaps, A/B tests, filters of all kinds, etc.), identify the statistics that interest you and Sendinblue will provide them.

Try Sendinblue for free

#3 Getting started

Sendinblue's user interface is easy to understand and to get used to. The main menu, located at the top, groups together the Sendinblue features (Campaigns, Automation, Transactional, Contact Management).

Sendinblue-Take-Over

As for the side menu, it allows access to statistics, templates, sent e-mails and also to the global parameters of the tool.

To create emails, the heart of Sendinblue's offer, (and we have already mentioned it above), the design tool is very easy to use. To send them, Sendinblue will guide you step by step towards your final objective: to communicate.

Salesdorado's opinion
Sendinblue is very easy to use. Thanks to its main and side menus, navigating to find what you are looking for is quick and easy.

Try Sendinblue for free

#4 Accompaniment and support

Sendinblue has support to use to find help related to the tool's features. If you are a beginner, you will find many resources to make the onboarding process easier.

Sendinblue-Support

The topics are categorised: from how to set up an account and launch an e-mail campaign to how to manage contacts and automate your marketing actions.

There is also a search function to quickly find the topic you are interested in.

If online resources do not help you solve your problem, there are several other options:

  • Create a support ticket,
  • Contact customer support via a form,
  • Call a free support number (only for Premium plans).

It is important to note that telephone support is only available to users with a Premium account.

The Salesdorado opinion
Ticket, telephone or e-mail support, written resources, etc. Sendinblue offers many options to solve the problems encountered by its users.

Try Sendinblue for free

#5 Sendinblue: customer reviews

Sendinblue has been able to conquer a very diverse customer base, from e-merchants starting out on Shopify, to agencies and media sites on WordPress, to more complex software or platforms.

And overall, online reviews of the company are very complimentary. Simplicity and affordability are among the most frequently cited features.

On the negative side, it is mainly the validation issues of the email lists that cause concern to the less satisfied users. It is true that Sendinblue is very demanding on the quality of its customers' contact bases. As a signatory of Can-Spam and a European company, the French solution has little choice but to refuse to send emails to scraped or purchased lists.

#6 Integrations

Recently, Sendinblue has been offering solid integrations that we will segment into categories:

  • Lead generation and email capture: Unfortunately, few integrations are designed and maintained by Sendinblue. Most lead generation tools integrate with Sendinblue somewhat because they have no choice: Sendinblue is a major solution in the email marketing market, and one of the only European solutions.

Sendinblue-Integrations-Cms

  • CMS: The e-commerce integrations are pretty good, but on the B2B side there is nothing interesting. Too bad, the wordpress plugin is not bad, but has aged badly and is a bit of an empty shell to integrate marketing automation easily on your site. It's no less than most of the competitors though, who don't do anything very well either.

Sendinblue-Integrations

  • Commercial CRM: What is - very - interesting about Sendinblue is that the number of contacts is unlimited. The tool could therefore be used as a Lead Relationship Management platform. A sort of "mass" CRM upstream of the sales CRM. The (recent) integrations with most commercial CRMs on the market are an important step in this direction: Pipedrive and Hubspot in particular. Unfortunately, the integration with SFDC(Salesforce) is not up to scratch. We therefore do not recommend it at all.

Salesdorado's opinion
Sendinblue offers very solid integrations. Thanks to the unlimited number of contacts, it can be used as a Lead Relationship Management tool to set up a lead nurturing and lead scoring strategy upstream of your CRM software. Too bad the tools & processes for capturing and validating emails are not up to par.

Try Sendinblue for free

#7 Quality-price ratio

Sendinblue-Tariffs

Sendinblue charges "per email sent" and not according to the size of your contact list. It doesn't matter if your list consists of 100 or 1,000,000 contacts, Sendinblue doesn't charge extra for this.

Sendinblue also offers a free plan where the ceiling is 300 emails sent per day. This is a good starting point for testing the tool and setting up some automations. Don't count on it to send your newsletter for free though.

The value for money is excellent and very different from other solutions that charge by the number of contacts rather than emails sent. Sendinblue is a very interesting tool for companies with a large contact list and low marketing pressure.

Salesdorado's opinion
Sendinblue's value for money is excellent for those who use it with a lot of contacts, and a relatively low marketing pressure. In terms of feature levels, a true automation platform at 49€ / month is hard to beat. The only one that manages to do so is ActiveCampaign at $39 / month, but the rates go up as soon as you exceed 2500 contacts.

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