In an opaque market and faced with a wide range of offers, it’s hard to know which sales prospecting agency to choose!
In this article, we’ve listed 10 agencies truly specialized in B2B prospecting, to help you choose the one best suited to your profile.
There are no inbound agencies here.
We’ve only selected agencies that have been specializing in outsourced B2B sales prospecting for several years, with established customer portfolios and verified references.
If you’re not sure where to start, you can submit a quote request directly on this form.
Based on your responses, we’ll forward your request to one or two agencies, and they’ll get back to you with a proposal.
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#1 Captain Prospect
The team uses next-generation tools to offer multi-channel prospecting services, with a strong focus on prospecting data quality (the lifeblood of the business, if you ask us).
They know how to set up email prospecting campaigns at scale, and also offer support for LinkedIn prospecting campaigns, mail campaigns, content production, webinars, or social ads campaigns.
Captain Prospect offers 3 services:
- Email prospecting: From 250 per appointment generated (and a 3-month commitment), this formula is ideal for those who want to pay according to results. Captain Prospect takes care of the entire campaign set-up, from persona creation to email prospecting and follow-up.
- Telephone prospecting: For $2,000 per month (plus $2,000 setup fee), entrust your prospecting to a dedicated, trained team. From setting up the tools to telephone prospecting, including the creation of scenarios and sales pitches, Captain Prospect takes care of everything and provides you with full reporting.
- Multi-channel prospecting: At $500 per appointment (plus $2,500 setup fee), become a key player in your market thanks to an approach combining telephone, email and lead qualification. With personalized project follow-up and the involvement of a Senior Bizdev, you benefit from a complete, tailor-made service, with no commitment on your part.
#2 Lalaleads
Lalaleads is a multi-channel sales prospecting agency (e-mail, Linkedin, telephone…).
The agency favors a qualitative, ROI-driven approach.
All the digital channels and human resources deployed are aimed at delivering qualified leads with a high probability of closing.
Working with Lalaleads means entrusting your prospecting to experienced sales profiles equipped with the latest digital tools on the market.
SDRs who process your prospect files with a focus on quantity/quality and BDRs who open up new business leads for you, all orchestrated by Accounts Managers with a growth mindset (focus on growth and performance), in direct and regular contact with your team. Lalaleads has 3 offers for different prospecting needs:
- Full digital: Ideal for those who want to keep control of the first contact, this package starts at $750 ex. It includes contact sourcing, message copywriting, email and LinkedIn prospecting, response management, appointment setting, CRM synchronization, tracking and dedicated reporting. All without obligation.
- Multichannel: This offer, starting at $1,900 excl. tax/month, is designed for those looking for in-depth follow-up of their prospecting campaign. In addition to the digital service, it includes the provision of one or more Business Developers for up to 5 days/week for telephone and CRM prospecting, with weekly follow-up, AI analysis of exchanges and connected reporting. Once again, no obligation.
- Appointment-based: This performance-based approach, billed at $350 ex-VAT per appointment, is suitable for those aiming for a certain volume of appointments. The digital offer is included, along with the intervention of Business Developers within the limit of the desired number of appointments, weekly follow-up and a personalized approach per prospect, all for a set-up fee of $1,500 ex-VAT.
#3 LeadActiv
LeadActiv focuses solely on email prospecting (with Linkedin targeting), which enables them to better master this channel, including the more technical issues (deliverability, performance tracking, …).
Don’t worry, though: they take care of answering all the emails from the prospects they contact, right up to the actual appointment-setting stage.
But what really sets the agency apart is its emphasis on transparency.
Customers have access to all campaign details and results at all times.
It is also one of the only agencies to present on its website its financial performance (sales, number of customers supported, and number of employees) since its creation in 2018.
In the same vein, the agency offers a monthly meeting to take a step back on performance, and consider an A/B test to improve it for the following month.
For more information on LeadActiv and their rates, contact them directly.
#4 ReCom
They can work with your prospecting file, but they can also generate it themselves.
ReCom offers two billing models to suit different prospecting needs:
- The all-inclusive model, with 3 non-binding formulas:
- Automated at $150/RDV (setup $890) : Includes cold email only.
- Sponsored at 250/RDV (setup $390): Exclusive use of the Tisio.fr paid video platform.
- Multichannel at $350/RDV (setup $890): Combines cold email, LinkedIn and telephone prospecting by a Business Developer.
- The variable model, with declining monthly rates and no commitment:
- Automated from $1650/month: 200 cold email prospects contacted per week.
- Sponsored from $1,750/month: appointments obtained via the Tisio.fr platform.
- Multi-channel from $1890/month: Emailing, LinkedIn and phoning, all managed by a Business Developer.
In both cases, ReCom handles the entire process, from preparation to execution of prospecting actions and associated reporting.
#5 Ima Go
Ima Go is a digital sales and marketing services company. It offers customized services and generates prospecting files.
Their business is divided into four main areas:
- Market access, which enables you to validate the commercial feasibility of your business creation project with an operational market study.
- Business hunting, which includes lead qualification, setting up a structured database, first contact and appointment setting.
All with the aim of increasing your sales efforts. - The sales and marketing department, which provides you with the sales expertise you need to control your development costs.
- Linkedin Marketing Automation, which enables you to increase your number of leads, generate a qualified database, nurture prospects and retain contacts in the event of a crisis.
#6 Poivre & sell
To do this, they offer three modes of action:
- Sales telemarketing: Poivre & Sell calls your prospects on your behalf, using a targeted approach to gather specific information about your prospects.
The aim is to enable your sales reps to focus on hot prospects with qualified data, delivering ready-to-sign deals. - Sales strategy: Poivre & Sell guides you through the marketing strategy to adopt according to your needs, and defines an effective action plan to achieve your objectives and increase your sales.
- Digital marketing: they develop a complete, tailor-made digital prospecting offer to attract prospects, engage in conversation and build customer loyalty.
#7 Hiramys
Experts in sales prospecting, Hiramys specializes in identifying high value-added business opportunities and setting up qualified B2B appointments. To guarantee efficiency and quality, there is no outsourcing of prospecting.
In addition to sales prospecting, Hiramys offers customized training in qualified appointment setting and on-the-spot coaching during sales meetings, as well as professional network development, of interest to franchisors.
Hiramys specializes in the economic promotion of territories (countries, regions, départements, conurbations) and therefore in the organization of qualified meetings with key contacts with short- or medium-term business location projects.
#8 Agence Nova
It offers to take charge of all the actions required to develop your business: prospecting on Linkedin, building up a contact database, sending emails to obtain appointments… Agence Nova can also help you boost your website and set up a CRM to consolidate your sales data.
Finally, the agency also works on your distribution strategy by creating customized content (infographics, white papers, videos). About their prices:
- For prospecting via LinkedIn and emailing, which enables us to obtain 10 to 20 ultra-qualified appointments per month per sales rep, you should expect to pay an average of $1,200 ex-VAT per month.
- For support in boosting your website and the use of your CRM, allow between 500 and 750 euros ex-VAT per working day.
- When it comes to generating leads through content creation, everything depends on the quote.
By way of example, you should expect to pay 1,000 euros ex-VAT for the complete creation of a case study.
#9 SalesOdyssey
It should be noted, therefore, that this is a consulting activity rather than an operational one.
Their goal: to help you grow.
Sales Odyssey can model your personas, their challenges and their entire customer journey, to help you better understand your customers and develop an appropriate strategy.
They can also advise you on your sales processes, from prospecting to sales, in order to optimize them.
Finally, they can help you create a complete B2B marketing strategy: content and SEO strategy, inbound marketing and marketing automation.
#10 Uptoo
Uptoo is also the leading recruitment agency for salespeople and sales managers.
It offers an audit of your sales teams, giving you an outside view of a candidate’s potential.
Uptoo also offers training for your sales teams, in the form of short programs on prospecting, discovery and negotiation.
Finally, Uptoo can advise you on how to modernize your sales methods.
They can help you modernize, structure and develop your sales processes (acquisition, tools, organization, management…).
Practical guide to choosing your B2B Business Development Agency
What is a business development agency?
A sales prospecting agency is an external partner specialized in generating qualified leads and making appointments for B2B customers.
Its main role is to relieve internal sales teams of time-consuming prospecting tasks, enabling them to concentrate on their core business: converting leads into customers.
Unlike an in-house sales team, a prospecting agency brings a level of expertise and execution power that’s hard to match in-house.
Thanks to its knowledge of best practices, specialized tools and dedicated resources, it can ensure a superior volume and quality of prospecting, on a long-term basis.
There are many advantages to using a prospecting agency:
- You concentrate on your core business while external experts generate qualified business opportunities.
- You’ll benefit immediately from cutting-edge skills, without having to go through lengthy recruitment and training phases.
- You gain in agility and sales performance, with the possibility of adjusting your system up or down according to your needs.
The different types of services on offer
Business development agencies offer a full range of services to meet the different needs of their B2B customers.
There are generally 4 main categories of service:
- Multi-channel prospecting.
A sales prospecting agency combines several complementary levers to reach your target wherever it is present.
Emailing often remains the starting point for campaigns, but it is systematically complemented by other channels such as LinkedIn, for a 100% integrated digital approach, or the telephone, to add a human touch and reinforce lead qualification. - Lead generation, which is a critical step in feeding your sales pipeline on an ongoing basis.
Agencies draw on their expertise in sourcing and targeting, as well as state-of-the-art tools(LinkedIn Sales Navigator, specialized databases, etc.) to identify the highest-potential leads and collect the key information needed to make contact. - Appointment setting.
Generating leads is good.
Getting appointments is better!
Agencies worthy of the name (including those in our comparison) have developed proven methods for transforming leads into qualified business appointments.
They make sure beforehand, through a thorough qualification process, that these appointments correspond precisely to your criteria and represent a real business opportunity. - Strategic and operational consulting.
As well as carrying out prospecting actions, the best sales prospecting agencies can also help you optimize your overall sales strategy.
For example, they can help you define your target and key messages, choose the best channels for your market, or train your in-house teams in effective sales techniques.
How to choose the right B2B prospecting agency?
To find the sales prospecting agency best suited to your context and objectives, there are several criteria to consider.
First of all, make sure the agency has a good knowledge of your business sector and target audience.
Proven experience in your field will always be a guarantee of efficiency and relevance in targeting and making contact.
Don’t hesitate to ask for references and case studies similar to your own, to get an initial idea.
Next, take a close look at the proposed prospecting channels and methods.
Make sure they match your preferences and your target audience’s habits.
For example, if your prospects are very active on LinkedIn, choose a sales prospecting agency with an advanced, structured offering on this channel.
If you prefer a more direct and personalized approach, opt for an agency offering phoning by experienced profiles. The billing model is also an important criterion.
Some agencies offer flat-rate monthly rates, while others charge per qualified appointment.
Find out what best suits your budget and your expectations in terms of volume.
Beware of offers that are too tempting: low cost often comes at a cost in terms of quality!
Finally, pay close attention to the level of transparency and reporting offered. A serious agency should be able to provide you with detailed activity reports on a regular (ideally weekly) basis.
These reports should include the key commercial performance indicators (KPIs) defined together upstream: number of contacts, opening rate, response rate, number of appointments, rate of conversion into customers… Don’t hesitate to challenge the B2B prospecting agencies you approach during an initial discussion:
- What is their experience and success rate in your sector?
- Which profiles will be dedicated to your project?
- What methodology do they use to ensure quality prospecting?
- What tools and technologies do they use?
- What would be the detailed action plan for your campaigns?
- What results can you expect, and over what timescale?
Conclusion
To conclude, remember that a successful collaboration with a prospecting agency rests on 3 pillars:
- The fit between the agency’s expertise and your specific sectors and targets
- Aligning the services offered with your preferences/expectations
- Transparency and fluidity in exchanges throughout the mission
Take the time beforehand to clarify your needs and objectives, then study the different agencies’ offers in detail. And once again, if you don’t have the time to manage your choice of agency, don’t hesitate to use this form. The principle is simple: you briefly explain your needs to us by answering a few simple questions, and we forward your request to one or two suitable sales prospecting agencies.
