In B2B, we typically distinguish between “people” & “companies”, i.e. contact data, and company qualification data. Depending on the market, and the data you are looking for, some solutions will be more suitable than others.
In this article, we present 10 data enrichment solutions: 7 “general” solutions, and 3 solutions that are very specific to more precise use cases.
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The best B2B data enrichment solutions: comparison chart
#1 Societeinfo: The must for the French market
Societeinfo stands out as the most efficient data enrichment solution on the French market. The richness and quality of the proposed database are simply amazing. The tool is connected to the registry services for a daily update of the data. Build a database with very specific information on your prospects or enrich your existing databases.
Rates
Societeinfo works with “credits” that you can use to perform different actions as detailed below.
- Free : 25 credits/month
- Starter: 300 credits/month for 39€, without commitment
- 1K : 1000 credits/month for 99€.
- 3K : 3000 credits/month for 199€.
- 6K : 6000 credits/month for 299€.
Advantages / Disadvantages
- Exceptional data quality in France
- Self-service & transparent rates
- French market only
- Not the best on mobile numbers
#2 Dropcontact: Worldwide B2B data enrichment, made in France
This tool connects to your CRM to ensure that your contacts remain up-to-date. Dropcontact automatically corrects errors or obsolete information by validating them regularly.
Rates
In terms of pricing, Dropcontact offers two approaches:
- Email search and enrichment: Proportional to the number of searches. 16/month for 1000 searches, 149/month for 20 000 searches.
- CRM integration: Perform these searches directly from your CRM, proportional to the number of contacts. 20/month for 1000 contacts, 217/month for 20 000 contacts.
Advantages / Disadvantages
- Very good at obtaining email addresses
- Self-service & transparent rates
- Effective worldwide
- Not the best on phone numbers
- Not the best on enterprise data
#3 Nomination: To enrich your CRM
Nomination is a very powerful solution that intervenes globally in the prospecting process: find the decision-makers who work in the companies you are targeting, identify points of entry via common contacts and contact them directly by e-mail.
The tool updates its database continuously thanks to a team of experts whose role is to verify a maximum of information. Nomination has a unique network of partners in the media, schools & universities as well as software publishers and integrators to provide you with this ultra-complete information.
In order to enrich your existing data from Nomination’s database, there is a CRM connector that allows you to complete the information you have on your customers and prospects directly in Microsoft Dynamic or Salesforce.
Rates
In terms of pricing, Nomination works on a quote basis only, but you can be sure that the ROI will be there.
Advantages / Disadvantages
- Very good for doing ABM
- French market only
- Companies with more than 50 employees only
#4 Lusha : To get mobile numbers
Many tools allow you to identify the email addresses of your targets but Lusha stands out by giving you access to a data often protected by companies: the phone number.
Lusha works as a Chrome or Mozilla plug-in that notifies you on LinkedIn or Gmail for example when a contact is identified or as a plug-in integrated to your CRM that automatically enriches your database with updated phone numbers.
Rates
- Starter: Free for 1 user and 5 credits per month.
- Professional: $39 per month per user for 50 credits per month.
- Premium: $49 per month per user for 80 credits per month. This plan includes the export of contacts and the registration of contacts in your CRM.
- Enterprise: By estimate only, 120 credits per month. This plan adds automatic data enrichment to your CRM.
Advantages / Disadvantages
- Excellent on mobile numbers & emails
- Good chrome plug-in for LinkedIn
- Not the best on enterprise data
- Expensive & not very transparent
#5 ColdCRM : To get mobile numbers (cheaper)
ColdCRM is a global company with a B2B database of 43 million companies worldwide. This tool also offers to enrich your data by helping you find the phone number of your targets but with more affordable rates than Lusha.
The “individual” data are globally of good quality, which is the great strength of the tool. On the other hand, it is regrettable that the company data is a little less up to date.
Rates
- Try Us: Free for 3 phone numbers and 50 emails.
- Start Up: 79€/month for one user only, 120 phone numbers and an unlimited number of email addresses.
- Pro: 109€/month for up to 3 users, 1800 phone numbers and an unlimited number of email addresses.
- Company: 199€/month up to 15 users and 4200 phone numbers.
Advantages / Disadvantages
- Excellent data quality
- Effective worldwide
- Self-service & transparent rates
- Less robust on enterprise data
- 120 Issues only at $79 / month
#6 FullContact : The veteran of data enrichment
FullContact has the ability to collect data and contact information from businesses, companies and professionals, and give you access to it in a centralized platform.
The ability to set up social profiles associated with your contacts is a great feature. The tool will allow you to update your customer or prospect database from information left on social networks (among others) by individuals. These social profiles are a great asset when you are looking to provide an omnichannel customer experience to your customers.
Rates
FullContact works only on quotation, contact their sales department to know more.
Advantages / Disadvantages
- Solid veterans
- Effective worldwide
- More expensive
#7 Clearbit: The clear leader in the United States
As the leading data enrichment company in the U.S., Clearbit automatically updates your customer databases with verified company and contact data to provide greater insight into your prospects.
Clearbit integrates with many tools, including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Asana.
Very efficient on large companies based in the US, it is important to take into account that the data will be less accurate on European SMEs.
Rates
Here too, prices are available only on request. They vary depending on the number of contacts you have in your CRM.
Advantages / Disadvantages
- Very effective in the USA
- Good quality data on contacts & companies
- Quite expensive
- Less successful with VSEs, especially in Europe
#8 Builtwith: To enrich your data with the technologies used
BuiltWith has a slightly different approach to data enrichment than its competitors. The tool allows you to know which technological solutions your prospects are using and in particular which software. This has tremendous value for sales teams working in this industry: offer your prospects highly tailored solutions and improve your conversion.
Rates
BuiltWith offers three types of plans to its users, which include
- Basic: $295/month for one user and the identification of 2 technologies, 2 keywords and 2 retail reports.
- Pro Plan: $495/month, always for one user and to identify an unlimited number of technologies.
- Enterprise Plan: $995/month for an unlimited number of users.
Advantages / Disadvantages
- Very valuable data on the technologies used by your prospects.
- Quite an expensive tool.
#9 Albacross: To identify your website visitors
Albacross helps you answer one of the most difficult questions: Who is visiting my B2B site? This information is obviously very valuable for any sales and marketing department. Albacross is easy to use, and allows you to easily filter companies and create segments to monitor.
Albacross’ intelligence solutions are based on the largest IP-to-company mapping data network in Europe, tracking 3 billion events per month. They aim to reveal anonymous visitors to your website.
In addition, contact data and B2B enrichment allow vendors to find the right decision makers and create meaningful outreach.
Rates
The price you pay to use the tool will depend on the size of your organization and the CRM you use. Get a quote based on these criteria directly on the Albacross website.
Advantages / Disadvantages
- Easy to use and intuitive.
- Personalized approach, customer service takes care of you.
- Pretty expensive tool.
#10 76310 RNVP
An RNVP (Restructuring, Normalization, Postal Validation) process is a series of operations that will allow you to verify the validity of postal addresses present in a customer database for example.
Check out our comparison of the best RNVP processing software.
76310 is a renowned RNVP software that offers solutions adapted to B2B, including the enrichment of your forms with data entered by professionals. The tool also allows you to automatically enrich your existing databases with the information available in the SIREN directory.
Rates
- For 10 000 addresses (SaaS mode) – 200 €.
- For 100 000 addresses (SaaS mode) – 400 €.
- Provision of the software on premise – from 16,000 € HT / year to 30,000 € HT / year
Advantages / Disadvantages
- Very efficient solution in France.
- SNA approved
- Your sales team needs to be very aware of the data in order not to make mistakes and disrupt your forecast.
Want to learn more about data enrichment? Discover our resources on the subject:
- Data Enrichment in B2B – Tools and Best Practices
- Why enrich your B2B contact database: Focus on 8 use cases
- E-mail enrichment: use cases and operation
- The complete list of the best B2B prospecting tools
