B2B marketing is a world apart. With longer sales cycles, complex decision-making processes and ultra-demanding targets, it obeys very different codes to B2C. By the way, a lot of the marketing advice you read here and there doesn’t work in B2B. B2B marketing can’t be improvised, which is why more and more companies are choosing to call on the services of expert B2B marketing agencies.
B2B marketing agencies are a dime a dozen. Not easy to find your way around. The landscape is vast and the approaches multiple (account-based marketing, advertising, inbound, automation, etc.).
To help you make sense of it all, we’ve sifted through the market players and selected 10 B2B marketing agencies that stand out from the crowd👇
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#1 Junto
The all-in-one B2B marketing agency
Junto is an all-in-one marketing & communications agency, offering content marketing, inbound marketing, account based management and even lead generation services, specifically for B2B.
The agency’s senior consultants are familiar with all aspects of B2B business generation:
- Media buying consulting and management
- Tracking & Data
- SEA and SEO with strong customer references among French scale-ups
- Production of high value-added or viral content
Founded in 2016, the Junto agency is growing fast, and boasts some very fine B2B references such as Doctrine, Livestorm, Comet, and many others…
- Recognized expertise in B2B growth marketing
- Expertise in all digital levers: inbound, content, SEA, SEO…
- Advanced tracking and performance analysis skills
#2 datashake
The data-driven agency shaking up the codes of B2B marketing
Founded by two former Google employees, datashake reinvents digital marketing by combining human expertise with technological power. On the one hand, the agency relies on a team of consultants who are experts in each lever (SEA, Social Ads, SEO…), on the other on its proprietary AI-boosted marketing automation platform.
This highly data-driven approach has already won over more than 200 companies, from scale-ups and SMEs to major groups (Crédit Agricole, Engie).
- The media and digital expertise of a “traditional” agency
- The technological and data power of MarTech
- A proprietary AI-based marketing automation platform
- Over 200 customers supported (from scale-ups to large groups).
Going further
Discover our comparisons of the best agencies for B2B companies:
#3 Dity
The digital agency that drives B2B growth
Founded in Lille, France, Dity is a digital marketing agency specializing in online performance optimization. It provides innovative, tailor-made solutions to help companies, from start-ups to major brands, achieve their growth objectives.
Dity’s expertise covers a broad spectrum of digital marketing: omnichannel strategy, SEO, content marketing, lead generation, digital transformation…The agency relies on a data-driven approach to analyze each customer’s needs and implement effective tactics with measurable results.
Dity perfectly masters the nuts and bolts of B2B marketing and the codes of inbound marketing to attract, engage and convert B2B prospects into customers. In particular, it has supported Michelin in the digital promotion of its B2B services internationally. Other references include Decathlon, Brico Dépôt and NaturéO.
- 360° expertise in digital marketing, from strategy to execution
- Expertise in lead generation and B2B performance
- A data-driven approach for targeted, effective tactics
- Solid customer references
#4 bb&b
The B2B content marketing agency that creates brand preference
Content marketing has become essential in B2B to educate the market, generate leads and fuel sales cycles. But you have to do it with the right strategy and the right content. This is where bb&b, a pioneering B2B content marketing agency in France, comes in.
For over 10 years, bb&b has been helping B2B brands develop and deploy high value-added content strategies. Market studies, white papers, infographics, instructional videos, the agency masters all formats and knows how to adapt its tone and angle to each target: decision-makers, influencers, users…
The aim: to create genuine brand preference by bringing real added value to prospects and customers, well upstream of the sales cycle. A long-term approach that pays off: bb&b customers record up to 3 times more incoming requests, 30% higher conversion rates and 10% more sales.
- Recognized expertise in B2B content marketing for over 10 years.
- Mastery of all formats and angles to adapt to each target.
- Concrete business impact: leads, conversion, sales.
#5 1min30
The pioneering Revenue Enablement agency and HubSpot expert
Founded in 2012, 1min30 is one of the first French agencies to focus on Inbound Marketing. But she didn’t stop there. Since then, the agency has broadened its scope to pioneer two other disciplines: Revenue Enablement and HubSpot integration.
Revenue Enablement is 1min30’s holistic approach to helping customers exceed their growth targets. By aligning marketing, sales and service teams around a single strategy and equipping them with the right tools and skills, 1min30 aims to boost their productivity and make their revenues more predictable.
Since acquiring one of France’s leading HubSpot integrators in 2023, 1min30 has also considerably strengthened its expertise on the platform. The agency now offers 360° support, from strategic consulting to team training and solution deployment. If you’re a B2B company looking for a marketing agency, and you’re also using or planning to use HubSpot, 1min30 should be added to your shortlist!
- The #1 agency for inbound marketing.
- A global approach to boosting growth by aligning marketing, sales and customer service.
- Since 2023, advanced expertise on HubSpot.
- Proven methods with major accounts such as Engie, Audika and HSBC.
#6 Bigfoot
A human-scale agency with expertise in B2B communications and marketing
For over 20 years, Bigfoot has been helping companies to design and deploy cross-channel campaigns designed to boost their customers’ visibility, brand awareness and business. In short, a marketing agency 🙂
Bigfoot relies on a small team of strategy, creative and digital experts, all well-versed in the specific codes and challenges of B2B. Bigfoot’s method? Start by immersing themselves in the customer’s world to understand its inner workings, before devising the most relevant tactics to reach their targets and incite them to action.
From brand identity to sales tools, advertising, operational marketing and editorial communications, Bigfoot covers every aspect of B2B marketing. With one constant: putting creativity at the service of performance.
The agency has a number of outstanding achievements to its credit, which you can discover on their website (if you’re interested in the agency…).
- 20 years of B2B marketing and communications expertise.
- A tailor-made, cross-channel approach to meet the specific needs of each customer.
- The ability to combine creativity and business performance.
- Strong achievements for major B2B players: Lesaffre, Syngenta, Grundig…
#7 Scalezia
The disruptive agency that teaches you how to grow your B2B business
Founded and managed by Benoît Dubos, who is very active on LinkedIn, Scalezia is not an agency like the others. Rather than doing “for you”, she does “with you”. Its value proposition is simple: to provide you with the skills and methods to put your B2B company on a growth trajectory of +30% per year.
The Scalezia method is based on 5 key actions: standardize, optimize, delegate, train and automate. The idea is to model what works so as to duplicate it on a larger scale, gradually build up skills to internalize strategic know-how, and finally automate everything that can be automated to free up time.
In 3 years, Scalezia has already supported over 500 B2B companies with this approach.
- A proven method for setting your B2B company on a growth trajectory of +30% per year.
- A model based on increasing skills and internalizing know-how.
- Support based on 5 complementary and interdependent pillars.
- An approach that has already proved its worth with 500+ B2B companies.
#8 Dekuple
One of France’s oldest marketing agencies
Founded in 1972, Dékuple is a major player in cross-channel data marketing in Europe, with operations in France, Spain, Portugal and even China. So we’re dealing with a big B2B marketing agency. In 2022, Dékuple had sales of 181 million euros and over 1,000 employees.
Dékuple relies on 6 complementary business divisions: Consulting & Technology, Engagement, Marketing Engineering, Marketing Services in Spain, Insurance Brokerage and Subscription Solutions. This is the kind of agency we recommend for companies with fairly broad needs, not just related to B2B marketing.
- A pure player in data marketing for 50 years.
- A European presence (France, Spain, Portugal) and in China.
- 6 complementary areas of expertise covering all the needs of B2B companies.
Going further
Using a B2B marketing agency doesn’t mean you don’t have to take an interest in the subject yourself – quite the opposite, in fact. Here are a few resources to help you become a B2B marketing pro:
#9 Zygmund
The Alsace agency that boosts your B2B communications
Based in Alsace, Zygmund is an agency specializing in marketing and communications support for B2B companies. It comprises a dozen multidisciplinary experts and is organized around 3 main areas of expertise:
- Designing communication strategies, to define the most relevant messages and levers according to your objectives.
- Artistic design, to bring your messages to life through impactful, memorable creations.
- Operational coordination, to orchestrate the efficient deployment of your actions in the field.
One of Zygmund’s core beliefs is that successful B2B communications must be built around a strong brand that creates value for its stakeholders. The agency therefore makes it a point of honor to fully understand your DNA and your challenges, in order to build communication strategies that reinforce your brand territory and value proposition. In short, this B2b marketing agency is well worth a visit…
- 360° support for B2B communications: strategy, creation, deployment.
- A multidisciplinary team to cover every need.
- Expertise in building and deploying strong B2B brands.
- A tailored, pragmatic approach to the specific challenges of B2B.
#10 Abileo
The expert B2B services marketing consultancy
Abileo is an agency specializing in B2B services marketing. Since 2003, she has been assisting companies from the definition of their marketing strategy to the operational implementation of their sales development actions.
Abileo’s core expertise is to help its customers achieve sustainable market differentiation. To achieve this, the agency relies on a co-construction approach, working hand-in-hand with its customers to build the right positioning, the most relevant offers and the most effective marketing tactics.
Abileo also stands out for its resolutely “business” approach. The agency doesn’t just deliver strategic recommendations, it also gets its hands dirty to boost lead generation and the conversion of prospects into customers. From professionalizing marketing and sales teams to optimizing sales techniques, Abileo pulls out all the stops.
- Expertise in B2B services marketing since 2003.
- A co-construction approach to defining the most effective strategies.
- A focus on lead generation and business transformation.
- Specialization in B2B content marketing and community management.
What is a B2B marketing agency?
A B2B marketing agency’s mission is to help B2B companies structure and deploy their marketing strategy. In a way, a B2B marketing agency is a marketing agency like any other, except that it caters to customers who are, as you probably are, companies that sell to companies. B2B marketing has its own unique characteristics and responds to very specific challenges, which B2B marketing agencies have made their speciality.
B2B marketing agencies are involved in both strategy and operational deployment.
Here’s a brief overview of the services offered by B2B marketing agencies:
- Definition of marketing strategy and brand positioning: competitive analysis, identification of targets and their expectations, development of key messages…
- Creation of content tailored to B2B targets: white papers, case studies, infographics, explanatory videos, blog articles…
- Lead generation: set up inbound marketing tools, create landing pages, manage online advertising campaigns, organize webinars…
- Support for sales teams: creation of sales aids, presentations, sales pitches, etc. Some B2B marketing agencies offer coaching/training services for sales staff.
- Animation of professional social networks: definition of an editorial line, creation and programming of content, moderation of exchanges, management of social media advertising…
- Performance measurement and optimization: definition and monitoring of KPIs, analysis of action results, A/B testing, ongoing adjustment of marketing plan based on feedback…
How to choose a B2B marketing agency
Choosing a B2B marketing agency is a bit like choosing a new employee: you need to make sure that the mayonnaise is right on the human level, but also that the agency has the shoulders to meet your business challenges. Here are a few tips to help you sort through the many contenders.
- Start by looking under the hood. Beyond the rhetoric, dig deeper to understand how the agency conceives and implements its recommendations. Ask to see concrete examples of strategies deployed, challenge their methods, try to understand their way of thinking. The idea is to see if their approach to B2B marketing is in line with your corporate culture and your own convictions.
- And don‘t hesitate to investigate. As with recruitment, references are often illuminating. So don’t hesitate to call a few of the agency’s customers, past and present. Be curious: ask them what went well in the collaboration, but also what went wrong. It’s often in the details of everyday life that the best clues are to be found.
- Another point to consider is the agency’s stability and solidity. In short, make sure that your future agency will be able to go the distance. There’s nothing worse than having to change teams in midstream because the agency is going through a period of turbulence. To avoid this scenario, take a close look at the agency’s financial health, staff turnover, development prospects, etc.
- Trust your instincts. Beyond skills and references, there are those famous “intangibles” that make a connection… or not. The quality of your listening skills, the kindness of your exchanges, the feeling you have with your teams… These are all clear signs of the quality of the collaboration to come. So open your ears and your sixth sense!
