Salesforce | 2023 Complete Review | Customer Reviews, Features, Pricing ...

Our Opinion on Salesforce

Salesforce is the global reference on the CRM software market. The solution across small and Fortune 500 companies worldwide. Knowing how to use Salesforce has even almost become a must-have to join a sales team.

Salesforce is an excellent CRM platform, but, from experience it isn't suitable for all businesses.

The objective of this article is to help you decide whether Salesforce is the CRM you need or not: Salesforce is one of the most complete CRM, but it isn't always the most suitable for simple use-cases. Salesforce projects almost always require Salesforce consultants and developers. And the more stakeholders you add, the more the projects last, and cost.

More info on Salesforce

Salesforce offers a very complete demo video to get an idea of the possibilities, and a free 30-day trial to familiarize yourself with the tool

See a Salesforce demo Start a free 30 days trial

Our review of Salesforce: Summary

Criterion

Salesdorado grade

Details

Overall

SFDC (Salesforce Dot Com) is not a leader in the commercial CRM software market for nothing. The functional depth of the tool and the richness of the applications & integrators ecosystem make it a still essential solution. Avoid if you are not accompanied by experts: much simpler and light solutions will bring you a much better king.

Ease of use

9.1

It is probably one of the most complex CRM software to use because it is rich, but Salesforce has made great efforts in terms of datavisualization. In addition, the learning curve is relatively rapid because it is now known to almost all salespeople.

Ease of set up

9.2

Salesforce is not a simple solution and as much to anticipate a high degree of complexity and therefore integration costs. But today most of the salespeople know the solution on the tips of their fingertips and Salesforce offers very accessible training.

Customer support

8.1

For a very long time, Salesforce customer service was very disappointing, but they clearly made a lot of effort at this level. Note, however, that this sometimes involves investing in superior paid plans.

Integrations

8.6

This is a big highlight of the solution: the APPXCHAGE marketplace is incredibly rich: whatever you want to add to your CRM, there is an application, and of high quality.

Value for money

8.6

Enterprise and Unlimited editions are the only options that allow you to really enjoy the functional depth of Salesforce and catalog rates may seem prohibitive. The tool becomes really interesting for large organizations, with tailor-made plans and prices.

Salesforce’s major strengths and weaknesses

A very powerful CRM software. There is a reason why Salesforce has become a must-have software: from marketing tools to automation tools like Pardot, not only is everything there, but they are all of very high quality.
The ability to choose the features that fit your needs, depending on your industry and the size of your business. The customization options are immense. TheAppExchange is ultra complete.
A proven tool: Salesforce’s reputation means that your salespeople or those you’re about to recruit probably already know how to use it, which will save you time and the cost of Salesforce training.
Einstein, the AI-based sales assistant: from lead assessment to sales forecasting, not to mention automated activity tracking, the breadth of Einstein’s sales tools and guidance is quite impressive.

An expensive tool: Salesforce is quite expensive overall, especially since it is often necessary to integrate paid add-ons to access certain more advanced features. For novices, Salesforce costs and the pricing grid with the different modules are not very clear.
A complex tool: powerful CRM means complicated configuration and installation and therefore a long learning curve. This also means you may need to hire a .
A busy interface: in terms of UX, Salesforce suffers from the comparison with lighter and more intuitive solutions. This inevitably slows down the deployment and daily use of the solution.
Customer support: Salesforce has a bad reputation in this area, although overall their teams have made great strides and offer many technical support solutions, including training via Trailhead.

Try Salesforce for free

Salesforce has a pretty comprehensive demo video of the tool to give you an idea of the possibilities. To go into a little more detail and familiarize yourself (or not) with the interface, you can also request a free 30-day trial.

Access the Salesforce demo Try Salesforce for free

How much does Salesforce really cost?

There are 4 Salesforce plans, ranging from 25 euros/user/month to 300 euros. The Enterprise and Unlimited editions are the most comprehensive options, but are aimed at larger business organizations.

Even though Salesforce is quite flexible on pricing as user volume increases, be sure to review the contract terms in detail – especially the annual price increase, and the termination terms.

Salesforce details its various plans in this document.

You can find the details of each customer support plan here.

Try Salesforce for free

Before we even talk about customer support, you can start by testing Salesforce for free to see if it works for you!

Access the Salesforce demo Try Salesforce for free

Conclusion

Salesforce has long been the CRM solution to beat. This pioneering platform excels with an exceptional feature set and an ever-expanding set of innovations, including artificial intelligence, and easy integrations with a long list of business applications such as Slack, Facebook Ads, or resource management software.

However, Salesforce is a difficult fit for smaller organizations, especially because of the cost of implementation & the cost of the software itself.