Our selection of 10 great apps on the Salesforce AppExchange

The AppExchange is Salesforce’s official marketplace. It allows Salesforce users to download and install both free and paid applications to add new features and customize their CRM interface. The best part? It’s easy to do, with no need for a Salesforce integrator.

Sales, marketing, administration, finance, analytics, customer service, productivity, collaboration—AppExchange offers access to thousands of third-party apps across all these fields. We’ve handpicked the 10 best apps on the Salesforce AppExchange for you.

#1 Salesforce Adoption Dashboards

If you want to track how your team is adopting and using Salesforce CRM, this app is for you.

Salesforce Adoption Dashboards provides a comprehensive view of:

• User login history and activity trends,
• Adoption rates for key features like accounts and opportunities,
• Essential insights to boost sales and marketing productivity.

By downloading this app, you get access to 42 reports, 6 custom fields, and 3 dashboards. These tools allow you to see whether users are logging in regularly and how they’re utilizing the core Salesforce features.

• Salesforce Adoption Dashboards is completely free to use.

Try Salesforce Adoption Dashboard for free

#2 Cirrus Insight

Cirrus Insight integrates Salesforce with email services like Gmail, Outlook, or Office 365, enhancing productivity and streamlining interactions with prospects and customers right from your inbox.

This app allows you to:

• Sync emails and calendars between your inbox and Salesforce,
• Track email opens and link clicks,
• Create new leads, contacts, or opportunities in Salesforce directly from your inbox,
• Schedule email sends,
• Set reminders and automate follow-ups.

It’s the perfect tool for inside sales reps who spend most of their time in their inbox. It’s also ideal for managers and admins who want to ensure all user activities are properly recorded in Salesforce.

• A 14-day free trial is available.
• Paid plans start at $10 per user per month with the Default plan.

Try Cirrus Insight free of charge

#3 Groove

Groove is one of the top engagement platforms for Salesforce users. It centralizes all your company’s data in one cohesive platform, tailored to meet the needs of your sales teams.

It includes a variety of features to help you grow your pipeline and improve sales effectiveness, including campaign automation, sales analytics, email and calendar integration, and Account-Based Marketing.

What sets Groove apart is its deep integration with Salesforce. This partnership reduces the time and cost of data transfer and analysis, giving you better insights faster.

• Groove pricing starts at $50 per user per month.

Try Groove

#4 DocuSign

DocuSign allows you and your customers to sign contracts, purchase orders, and other legal documents electronically.

DocuSign replaces the hassle of printing, scanning, and mailing physical documents for business transactions. It’s one of the most widely-used electronic signature apps on the market.

DocuSign’s technology helps businesses of all sizes, across all sectors and countries, to digitize their agreements, simplifying day-to-day operations.

• A 30-day free trial is available.
• The entry-level plan is the Individual package at $9/month (limited to 1 user).
• For multiple users (up to 5), the Standard plan is priced at $23/month per user.
• For advanced automation features, choose the Business Pro plan at $38/month per user.

Try DocuSign

#5 Aircall

Aircall is a cloud-based IP telephony solution designed for sales and customer service teams.

Aircall’s auto dialer feature automatically dials a large number of phone numbers, delivering a recorded message to those who answer.

Each team member can make and receive calls directly from the Aircall app on a PC, Mac, or smartphone—no need for traditional desk phones.

Aircall offers a variety of features, such as:

• Call recording,
• Shared inbox for team collaboration,
• Call queuing, and more,
• Auto dialer (up to 80 calls per hour per person).

Aircall integrates seamlessly with Salesforce and other CRMs such as Salesforce alternatives. It also connects with collaboration tools like Slack through APIs and Webhooks.

Aircall offers three pricing plans:

• After the 7-day free trial, you can opt for the Essentials plan at $30/month per user (1,000 minutes of national outgoing calls, unlimited incoming calls, etc.).
• The Professional plan costs $50/month per user and includes unlimited outgoing calls (both landlines and mobile).
• Custom plans are available for more advanced needs.

Try Aircall free of charge

#6 Conga Composer

Conga is a document generation tool that allows you to create documents, PowerPoint presentations, spreadsheets, PDFs, and even emails using data from Salesforce.

Conga Composer automates the creation of essential business documents such as contracts, quotes, invoices, and even sales proposals.

The tool is quite powerful, and best of all, it’s easy to use.

• A free trial is available.
• The basic plan starts at $6 per user per month.

Try Conga Composer free of charge

#7 Geopointe

Geopointe is a unique application that helps you map and leverage your Salesforce data geographically.

With Geopointe, you can create routes, onboard new sales reps faster within a given territory, or optimize your team’s movements to enhance productivity.

The app offers numerous tools for end-users, administrators, and developers to harness the geographical dimensions of their data, making processes more efficient. For instance, you can visualize sales performance by zone or region, or search for data based on geographical location.

• A free trial is available upon request.
• Geopointe costs $74 per user per month (billed annually).

Try Geopointe free of charge

#8 Dooly

Dooly is a productivity tool designed specifically for sales teams. It streamlines the sales process by allowing reps to take notes, create tasks, and update records directly within Salesforce, all from a single platform.

With Dooly, users can:

• Automatically sync their notes with Salesforce,
• Access customizable sales playbooks,
• Collaborate with team members in real-time,
• Automate repetitive tasks such as lead qualification.

The key benefit of Dooly is its ability to save sales teams valuable time by automating data entry and ensuring that critical Salesforce records are always up-to-date.

• A free trial is available.
• Pricing starts at $10 per user per month.

Try Dooly free of charge

#9 DataLoader.io

DataLoader.io lets you create, update, insert, and delete records in Salesforce using an intuitive and easy-to-use interface. Before DataLoader.io, the main tool available was Salesforce’s native Data Loader.

When importing data, DataLoader reads, extracts, and loads information from CSV files or database connections. When exporting, it generates CSV files.

This tool is completely free for up to 10,000 records per month, but also includes premium features that many Salesforce administrators will find valuable.

• Free plan for up to 10,000 records per month.
• The Professional plan costs $99 per month per user and allows up to 100,000 records per month.
• The Enterprise plan (with a 30-day free trial) costs $299 per month per user and removes the limit on the number of records.

Try DataLoader.io free of charge

#10 Formstack

Formstack is one of our favorite Salesforce apps. It’s an online form builder that lets you design custom forms and integrate them into your website with just a few clicks, making it a powerful tool for your lead generation strategy.

But Formstack is more than just a form builder. It also offers advanced analytics to help you gain insights into your company’s key performance areas.

The platform comes with over 40 integrations that automate the data collection process. These can be linked to leading CRM systems, payment processing tools, security platforms, and more.

The data collected through these forms can be accessed online via the “Forms” tool, where you can export it in various formats such as PDF or CSV.

• The entry-level plan, Starter, is priced at $225 per month for a single user.
• The Pro plan costs $585 per month and can be used by up to 3 users. It includes features like form prefill, so you don’t need to ask customers for information you already have in Salesforce.

Try Formstack free of charge

What is the Salesforce AppExchange?

An app store to enhance Salesforce product functionalities

The Salesforce AppExchange is the marketplace where you can find all third-party apps designed to enhance the functionality of Salesforce products. Think of it as Salesforce’s version of the Apple App Store.

To date, the AppExchange features over 4,300 apps across various fields, including:

• Sales
• Marketing
• IT & Administration
• Customer Service
• Finance
• Analytics
• Productivity
• Commerce
• Collaboration
• Enterprise Resource Planning (ERP)

The AppExchange allows Salesforce users to extend the core functionality of their CRM with specialized tools developed by third-party vendors and developers.

For example, the DocuSign app lets you manage digital signatures for contracts—something that Salesforce Sales Cloud doesn’t natively support. Geopointe allows users to visualize data on maps, adding another layer of insight to Salesforce data. Each AppExchange app adds specific features to the CRM platform.

Salesforce was the first CRM provider to launch this kind of marketplace back in 2005. Since then, AppExchange has grown into a lucrative market for both Salesforce and application developers. Subscriptions to some apps can cost businesses thousands—or even tens of thousands—of dollars each month. Learn more about Salesforce costs and pricing.

The AppExchange also gives users access to connectors that make integrating third-party applications quick and easy. This is one of the platform’s strengths, as installation and configuration are often completed in just a few steps.