Top 10 Growth Hacking Training Courses

While growth hacking has done much to change the way people think about marketing, it has also ended up drifting into dozens of blogs by pseudo-experts in growth hacking who are more interested in promising the moon with a 2-minute “hack” than in promoting the scientific and systematic approach and method.
It’s a bit of a caricature, but that’s generally the reputation this practice has today.
As a result, when it comes to growth hacking training, there’s a plethora of courses to choose from, all of them of varying levels.
A good growth hacking course is a good mix between a growth mindset and fundamental marketing hard skills, but it’s also a course tailored to your needs: individual or group to meet other pros, online or offline, à la carte course or training over several weeks, and so on.
In this article, we’ll take you through the basics: what is growth hacking and how do you learn it?
What are the key skills of a growth hacker?
We also present the 10 best growth hacking training courses in France.

#1.
Growth Tribe

• Duration: From a few days to several weeks
• Online: Yes
• CPF : No

A pioneer in digital skills training in France, Growth Tribe was founded in 2015 with the mission of helping you adopt a growth and innovation-oriented mindset, whatever your industry.
Today, Growth Tribe offers a variety of training courses ranging from growth marketing to data analysis to artificial intelligence.
The aim is to enable you to set up agile experimentation processes and master the entire customer journey to create opportunities in your business.
For a short course, such as a bootcamp lasting a few days, you will have access to several hours of interactive classroom time with practical exercises, online resources via their learning platform, and a “mini growth sprint”: a concrete case study to apply your new skills immediately.
Group projects are also encouraged, promoting collaborative learning.
If you’re just starting out, Growth Tribe recommends starting with a more intensive course, which can be spread over several weeks (flexible to suit your needs).
A customized offer is also available for companies wishing to train their teams.
The bonus?
You then join an international community of over 30,000 alumni, where you can exchange and collaborate with marketing and digital professionals from all over the world.
Note: Growth Tribe no longer offers training courses in French.
The courses are therefore aimed at people who are fluent in the language of Shakespeare (if you’re a marketer, in principle, this applies to you!).

#2.
Formation B2B sales & growth strategy par On train

• Duration: 4 to 8 weeks of personalized support
• Online: Yes
• CPF : No

This course is designed to help you master B2B sales and growth strategies, using today’s best methods and techniques.
The course is broken down into several modules, from defining a sales and growth strategy to managing sales databases and Account Based Marketing (ABM).
You’ll learn how to target and qualify your prospects, perfect your sales techniques, effectively manage your lead pipeline, and analyze your sales performance.
The program is designed to be comprehensive and tailored to the specific needs of each participant.
On Train offers several formats for this training, all of which can be customized thanks to the complete digitization of the courses:

• Training Duo: an individual 4- to 6-week course
• Training Team: a group course for groups of 3 to 10 people
• Skills Assessment: an assessment of your teams’ skills to define appropriate learning paths
• Talk & Learning Event: inspiring conferences led by industry leaders, ideal for transforming your business strategies

For each format, the principle is simple: after a meeting with your dedicated trainer, you create a customized program based on your specific needs, whether it’s the size of your company, your role, or the duration of the training.
You then schedule your sessions online at your convenience via their platform. The most? Training courses are given by one of 1,000 trainers, all experts in their field and working for the most innovative companies.
They include Kevin Meert, Chief Sales Officer at Sunday, Mathilde Bui, Director of Sales at Indeed, Thibault Aliadière, Sales Director at Doctolib, and David Jullo, Chief Sales Officer at Pretto.

#3.
Formation Growth par Lion

• Duration: 7 weeks
• Online: Yes (or face-to-face in Paris)
• CPF : Yes

Lion’s Growth training course is an intensive 35-hour program designed to enable you to master all stages of the user lifecycle, from acquisition to retention, activation, recommendation and revenue.
On the program: you’ll learn how to identify real growth opportunities, implement concrete actions, and master the essential tools of growth marketing.
The program consists of 7 sessions covering topics ranging from Growth fundamentals to acquisition and retention strategies, automation and scraping.
Course highlights:

• 80% hands-on: You’ll work on real-life cases, both during live workshops and through assignments between sessions.
• Getting to grips with key tools: Google Analytics, Zapier, etc.
• Lifelong resources: Briefing notes, tool demonstrations and templates will be permanently available.

The course is aimed at marketing and communications professionals, as well as entrepreneurs, particularly those working in start-ups, who want to enhance their growth marketing skills.
A minimum of 3 years’ professional experience is required to enroll.
You can take the course online or in person at Lion’s Paris office, whichever suits your schedule best.

#4.
Formation Growth Hacking x IA par Mantra

• Duration: 5 weeks
• Online: Yes
• CPF : Yes

Mantra’s Growth Hacking x AI training is aimed at marketing professionals, entrepreneurs and consultants wishing to master the techniques of growth hacking and artificial intelligence.
This intensive 5-week program includes over 40 video courses, created with experts in the field, and weekly coaching from an experienced mentor.
The result is a state-recognized certification.
What you’ll learn, according to the course description :

• Deploy ultra-ROI acquisition strategies on the main marketing channels.
• Launch prospecting campaigns generating over €30,000 in pipeline.
• Replicate over 100 growth ideas from France’s top startups.
• Save 4 hours a week with AI and best practices.

The course, billed at €1,990 and 100% funded by the CPF, OPCO or Pôle Emploi, is coached by mentors including Corentin Chentouf (Head of Growth & Sales Ops), Cécile Muller (Freelance Growth Marketing) and Toinon Georget (CEO @Waalaxy).

#5.
Growth Hacking par Kevin Dufraisse

• Duration: 12 hours
• Online: Yes
• CPF : Yes

Kevin Dufraisse, serial entrepreneur and recognized expert in growth hacking, offers a benchmark online training course on the subject, with the promise of rapid and impressive results.
The course is aimed at employees, entrepreneurs and freelancers who want to master the most advanced growth strategies.
The course is divided into two modules:

• Basic module: 10 hours to familiarize yourself with the growth hacking mindset and experimentation processes.
• Module Pro: an additional 10 hours, focusing on the practical, hard skills required of a growth hacker.

You’ll learn, for example, how to automate tasks with no-code tools and APIs (LinkedIn, Google Spreadsheet, Slack), prospecting and scraping techniques to find 1,000 prospects in 24 hours, a method for creating digital products in a few hours, psychological hacks to exploit to explode your sales.
When you purchase the course, you gain lifetime access to its content and the right to 1 hour of individual coaching by videoconference with Kevin Dufraisse to draw up your personalized action plan.
The price is not publicly available, but the course is eligible for CPF funding.

#6.
Outbound & ABM Academy par CaptainData

• Duration: 18 hours
• Online: Yes
• CPF : No

We’ve already told you about CaptainData (in this article on Comment enrichir son CRM pour mieux qualifier?), a tool whose mission is to make data accessible and actionable for sales & marketing teams, so they know a thing or two about B2B data.
Their Outbound & ABM Academy offers 100% online training in English to get your account-based marketing strategy off the ground.
It doesn’t directly claim to be growth hacking, but in fact it comes very close.
Their training course is ultra-complete and provides access to a wealth of resources: around twenty tutorials, over 10 templates or spreadsheets that can be used directly, and so on.
The program includes 7 course modules ranging from 2 to 4 hours, plus a 2-hour personalized training session with a coach.
The course focuses on hard skills, as it is not growth hacking in the strict sense of the term.
The topics are varied: enriching your data via Linkedin, tutorials for integrating your KPIs and TAMs (Target Adressable Market) into your CRM, but also a point on the RGPD and its compatibility with your prospecting strategy, etc.

#7.
La Growth Formation par Deux.io

• Duration: 45 minutes to 1h30
• Online: Yes
• CPF : No

Deux.io is a Growth Hacking/Marketing agency founded in 2013 by Brice Maurin, a growth hacking expert and notably a growth mentor at the HEC incubator.
Here, the principle is a little different: starting with a classic 9-day training offer, Growth Formation now works à la carte.
Basically, you have 25 Growth Hacking courses, lasting between 45 minutes and 1h30, and you buy the ones that interest you.
The price per course is always 228 euros, including VAT.
The 25 courses are structured around 4 themes: SEO, Outreach, CRO, Data&Analytics, and are classified according to the recommended level to follow – beginner or intermediate.
The course videos are produced by 7 experts, all specialized in growth hacking and having worked for various start-ups and scale-ups, such as Quentin Lallemand, a data expert formerly with Swile and now with Libeo, and SEO expert Samuel Schmidtt.
Course examples?
“Building a backlink machine”, “Google Analytics: Measuring & Interpreting your site’s data”, “Get x2 on your productivity with Regex” – all the fundamentals of growth hacking are covered, but there are also courses on more specialized subjects.

#8.
Growth Hacking par Wydden

• Duration: 4 to 8 weeks
• Online: Yes
• CPF : Yes

Wydden’s observation: even when companies think they have a high-performance growth strategy, they focus all their efforts on acquisition, often preferring hacks rather than sustainable strategies, and above all always trying to copy tried-and-tested methods without mastering them.
With this in mind, they have set up a 100% tailor-made training course to be taken whenever you want, lasting between 4 and 8 weeks.
Although it is aimed at both B2B and B2C companies, participants must have 2-3 years’ experience in digital marketing.
This fully individualized training consists of :

• 1-hour audit of your strategy and results to define a personalized program
• 8 hours of individual training in growth hacking, plus e-learning with video lessons.
  You are accompanied by a dedicated trainer who is also available by email to answer any questions you may have.
• A concrete personalized action plan to be implemented over a three-month period using the OKR method.
  A final results analysis session.
• For 3 months, you have access to “La Permanence” from Wydden experts: every Friday morning, you can ask them your questions live via videoconference.

Courses cover both the growth hacker mindset and very practical skills such as free and paid acquisition and data analytics.
Their instructors include Kévin Bresson, founder of Wydden, which offers a range of online digital marketing courses, as well as external contributors such as Tom Benattar, founder of PixelMe, and Grégoire d’Aboville, growth expert at JoinJump.

What is growth hacking, and how do you learn it?

Sean Ellis‘ basic idea was that old-fashioned marketing wasn’t very measurable: in Silicon Valley, where there’s a very tech-oriented culture, the “spray & pray” approach wasn’t very convincing for many founders.
The concept of growth hacking is first and foremost to measure the impact of a marketing action on business KPIs.
The real ones.
The bottom line.
You really need to understand that the idea is to position yourself as a founder who doesn’t do or know anything about marketing, but who wants his business to grow.
That’s where it all starts. But if we’re a bit realistic, we can see that growth hacking, or any other type of hacking, sounds like a cheap phrase, not least because of its most enthusiastic fans.
A quick glance at GrowthHackers.com reveals countless “quick tips” which, however well-intentioned, have led to growth hacking fatigue.
The consequence: according to Sean Ellis (still), “the definition of growth hacking in people’s heads needs to change”.
In an article on Mixpanel, he explains that, at present, people have a very poor perception of growth hacking: they see it as a bit like the cheesy, useless stuff you add to a great product to sell it.
For him, the solution is not limited to a simple “rebranding” of the term growth hacking; what’s needed is a refocusing of the relationship between product and growth, where the product creates market potential and growth realizes that potential.
This means building a genuine culture of experimentation (and being accountable for the results of those experiments) that differs from traditional marketing, even though both seek to stimulate your company’s growth.
Are we in a post-marketing world?
What does it really mean to get an entire company to think like a growth hacker?
The problem is that it’s becoming very complicated to really learn growth hacking because it’s really a question of approach, and mindset.
To such an extent that many agencies offer a hybrid of training and execution.

The key skills of a growth hacker – what you can learn

The growth hacker needs to acquire two types of skills: hard skills in marketing and soft skills, a specific marketing culture.
Because beyond traditional marketing, growth hacking is really about adopting a growth mindset.
Hard skills are often summarized as the T-shaped marketer, with core competencies such as :

• Understanding data capture methods and tools, from web tracking andCRM enrichment to web scraping.
• Knowledge of the dynamics on most digital advertising platforms(Google Ads, Facebook / Instagram, Linkedin, Display, etc) and analytical skills.
• A major product marketing pillar – i.e. knowledge of the product, the customer, and the link between the two (uses, motivations, etc.).
• Pure” marketing copywriting skills – knowing how to write a cold mailing campaign, a landing page, a blog post, or prepare a webinar is all pretty much the same thing.
  Copywriting is very fashionable at the moment, but beware of the windbag salesmen: knowing what to say will always be rather more important than knowing how to say it…
• The ability to create a test and capture device very quickly, and very efficiently: landing page, form, marketing automation, and the piping between all these elements.

The T-shaped marketer is the marketer who knows how to do everything, and who has a more in-depth knowledge of one or two subjects in particular.
Having a somewhat high-level knowledge of all subjects is a prerequisite for growth hacking (knowing what’s possible, and forging an intuition), but it’s not a sufficient condition.
The growth hacker’s approach is always to test and measure (as we saw above), but it’s important to remember that this is in contrast to the spray & pray campaigns of the pre-Web era.
It’s not just about following the numbers, A/B testing everything when the cost of measurement outweighs the potential benefit of the test, and so on.
Intuition is an integral part of the process.
That’s why it’s so important to have a culture of all marketing subjects to forge this intuition.