Recently published

The art of persuasion in B2B sales

Revenue operations Guide
on 9 mn
Axel Lavergne

The SONCAS method is a sales technique based on behavioral analysis, which enables us to identify a prospect’s or customer’s buying motivations, so we can better adapt our communication and sales pitch to convince them to buy. This method is based on six behavioral factors (Security, Pride, Novelty, Comfort, Money, Sympathy) which are at the […]
CRM Guide

You’re going to screw up your CRM project

David Boukhors
on 10 mn
Cold calling Guide

Examples of cold calling opening lines

Axel Lavergne
on 6 mn
Field marketing Guide

Exhibition Invitation Email: Templates, Examples, & Best Practices

Axel Lavergne
on 7 mn
Lead generation Guide

Social Proof: Salesdorado’s guide

Axel Lavergne
on 5 mn

11 examples of successful B2B marketing automation scenarios

Automation Guide
on 9 mn
Axel Lavergne

Used properly, Marketing Automation scenarios are an excellent way of saving resources while improving your sales performance. Here’s a reminder of the steps involved in setting one up: Be clear about your objective. Determine the trigger and end elements of your scenario. Diagram your sequence to get an overview. Choose your Marketing Automation tools according […]
CRM Guide

Building Your CRM Specifications and Requirements

Quentin Sureau
on 10 mn
Automation Guide

How to Exploit Weak Signals for Your Business Prospecting?

Guillaume Odier
on 8 mn
Inbound Guide

Sponsoring B2B newsletters: A guide by Ouri Stopek

Ouri Stopek
on 10 mn

Comparison of the Best VOIP Solutions

Cold calling Guide
on 10 mn
Axel Lavergne

Telephony software that works over the Internet – VOIP stands for Voice Over Internet Protocol – offers a number of advantages: They make your telephone prospecting campaigns more efficient. They enable us to better track calls made, so we can better manage marketing pressure (number of emails, calls, SMS, etc.). If you do a lot […]

Outsourced sales force

Outbound Guide
Axel Lavergne
on 8 mn

CPQ Project Management: A Guide by David Boukhors

CRM Guide
David Boukhors
on 11 mn
CRM Guide

CPQ: Configure, Price, Quote – The Complete Guide

Axel Lavergne
on 6 mn
Cold email Guide

Statistics on email prospecting

Axel Lavergne
on 7 mn
Revenue operations Guide

11 Business Proposals examples

Hugo Lebras
on 11 mn

Our selection of the best Salesforce training courses

CRM Guide
on 8 mn

Salesforce is no exception to the CRM rule: to get the most out of it, it’s best to be well trained to use all its features. But a CRM training course can quickly become expensive and there are dozens of them on the market. That’s why we try in this article to guide you a […]
Inbound Guide

Our selection of the best alternatives to Google Analytics

on 11 mn
CRM Guide

Building a business dashboard: Best practices, examples, and tools

Axel Lavergne
on 9 mn
Sales intelligence Guide

5 methods to identify and convert competitors’ customers 🏴☠️

Axel Lavergne
on 13 mn
Customer retention Guide

How to Measure Customer Satisfaction? KPIs, Methods, and Tips

Axel Lavergne
on 2 mn

Upselling in B2B: Methods, Examples & Best Practices

Customer retention Guide
on 6 mn
Hugo Lebras

Upselling and cross-selling are often confused. They are both techniques for increasing sales from existing customers, but they use slightly different approaches to do so. Upselling is selling an improved version of the product or service, while cross-selling is selling complementary products. In practice, the line is quite fine, especially in B2B. However, cross-selling techniques […]
Customer retention Guide

Customer Churn and Retention Rate Calculations The Guide

Axel Lavergne
on 11 mn
Automation Guide

Marketing Automation VS Sales Automation

Axel Lavergne
on 9 mn
CRM Guide

What Defines a CRM? A Look at Its Key Features

Axel Lavergne
on 11 mn