Recently published

You’re going to screw up your CRM project

CRM Guide
on 10 mn
David Boukhors

In the ever-changing world of IT, an often overlooked reality persists: an overwhelming majority of IT projects, despite technological advances, fail to achieve their objectives. 69% of IT projects fail (source: Standish Group). And of the 31% who “succeed”, less than half generate high value. But why is this failure rate still such a little-talked-about […]
Cold calling Guide

Examples of cold calling opening lines

Axel Lavergne
on 6 mn
Field marketing Guide

Exhibition Invitation Email: Templates, Examples, & Best Practices

Axel Lavergne
on 7 mn
Lead generation Guide

Social Proof: Salesdorado’s guide

Axel Lavergne
on 5 mn
Automation Guide

11 examples of successful B2B marketing automation scenarios

Axel Lavergne
on 9 mn

Building Your CRM Specifications and Requirements

CRM Guide
on 10 mn
Quentin Sureau

This post is intended to help you build up detailed CRM software requirements for your organization, step by step. We came up with a 4-step method, identifying your organisation’s needs and translating them into requirements for the target CRM solution: Defining the objectives Expressing the target CRM vision Functional requirements of the target CRM Evaluating […]
Automation Guide

How to Exploit Weak Signals for Your Business Prospecting?

Guillaume Odier
on 8 mn
Inbound Guide

Sponsoring B2B newsletters: A guide by Ouri Stopek

Ouri Stopek
on 10 mn
Revenue operations Guide

The 10 Essential Sales KPIs You Need to Track for Success

Axel Lavergne
on 4 mn

Comparison of the Best VOIP Solutions

Cold calling Guide
on 10 mn
Axel Lavergne

Telephony software that works over the Internet – VOIP stands for Voice Over Internet Protocol – offers a number of advantages: They make your telephone prospecting campaigns more efficient. They enable us to better track calls made, so we can better manage marketing pressure (number of emails, calls, SMS, etc.). If you do a lot […]

Outsourced sales force

Outbound Guide
Axel Lavergne
on 8 mn

CPQ Project Management: A Guide by David Boukhors

CRM Guide
David Boukhors
on 11 mn
CRM Guide

CPQ: Configure, Price, Quote – The Complete Guide

Axel Lavergne
on 6 mn
Cold email Guide

Statistics on email prospecting

Axel Lavergne
on 7 mn
Revenue operations Guide

11 Business Proposals examples

Hugo Lebras
on 11 mn

Our selection of the best Salesforce training courses

CRM Guide
on 8 mn

Salesforce is no exception to the CRM rule: to get the most out of it, it’s best to be well trained to use all its features. But a CRM training course can quickly become expensive and there are dozens of them on the market. That’s why we try in this article to guide you a […]
Inbound Guide

Our selection of the best alternatives to Google Analytics

on 11 mn
CRM Guide

Building a business dashboard: Best practices, examples, and tools

Axel Lavergne
on 9 mn
Sales intelligence Guide

5 methods to identify and convert competitors’ customers 🏴☠️

Axel Lavergne
on 13 mn
Customer retention Guide

How to Measure Customer Satisfaction? KPIs, Methods, and Tips

Axel Lavergne
on 2 mn

Upselling in B2B: Methods, Examples & Best Practices

Customer retention Guide
on 6 mn
Hugo Lebras

Upselling and cross-selling are often confused. They are both techniques for increasing sales from existing customers, but they use slightly different approaches to do so. Upselling is selling an improved version of the product or service, while cross-selling is selling complementary products. In practice, the line is quite fine, especially in B2B. However, cross-selling techniques […]
Customer retention Guide

Customer Churn and Retention Rate Calculations The Guide

Axel Lavergne
on 11 mn
Automation Guide

Marketing Automation VS Sales Automation

Axel Lavergne
on 9 mn
CRM Guide

What Defines a CRM? A Look at Its Key Features

Axel Lavergne
on 11 mn