Monkey see, monkey do If you’re selling, social proof means showing that many people love what you’re offering. People just like your customers. As a buyer, social proof lets you see yourself buying and enjoying the product. [Learn More] Good social proof is believable and comes from people your customers can relate to. In this […]

Upselling and cross-selling are often confused. They are both techniques for increasing sales from existing customers, but they use slightly different approaches to do so. Upselling is selling an improved version of the product or service, while cross-selling is selling complementary products. In practice, the line is quite fine, especially in B2B. However, cross-selling techniques […]