Lead generation: Tools to boost your sales

We’ve already done it for prospecting tools, so here’s a rather long list of the lead generation tools you need to get your sales off the ground. Outbound and inbound, here you’ll find software and solutions that enable you to diversify your lead generation methods.

Generate lead lists, prospect, nurture, qualify or capture prospects… it’s all here! To help you quickly identify the type of tool you need, you can access the categories you’re interested in by using the table of contents on the right, or the summary table below 🙂

Generate lead lists [Outbound].

The tools presented below can be used to generate lead lists. These are a selection of outbound tools only.

SocieteInfo

SocieteInfo is a SaaS tool for generating prospecting files, enabling you to enrich the data you have on your customers and prospects.

The tool’s two main assets are its extremely powerful search engine. It provides rapid access to clear, structured B2B data. This makes it easy to enrich your files with reliable information.

The price is another major advantage. It costs between €0.03 and €0.06 for a company entry, and €0.10 to €0.20 per executive contact.

A clear and aggressive price list, allowing you to budget your prospecting as effectively as possible. A real breakthrough.

LinkedIn Sales Navigator

Sales Navigator, LinkedIn’s lead generation solution, enables you to reach the right type of prospects using search and filter functions. Sales Navigator also provides practical information and insights that can pave the way to a better understanding of prospects and potential customers.

So you can connect with your prospects on a much more personal level, offering them personalized content, customizations, discounts and offers.

It’s not easy to generate large, easily exploitable lists of prospects. However, when coupled with solutions such as DuxSoup and Phantombuster, which we present in greater detail later in this article, Sales Navigator is highly effective!

A free one-month subscription is available via Sales Navigator, before a monthly fee is offered. Prices vary according to the size of your organization. Prices range from €9.99/month to €99.99/month.

Datavalidation

Data Validation is a tool for verifying the email addresses of your prospect list. It confirms the data presented and provides information on their viability.

How many addresses are right, how many are wrong? Datavalidation targets these issues. The ultimate goal is to reduce campaign bounce rates.

The tool offers a free plan. This gives you an idea of the quality and reliability of your list. To clean up your e-mail list by downloading it directly from the tool’s servers, you need to opt for the paid plan.

Rates vary according to the number of e-mail addresses on the list. They range from 0.007 cents to 0.00125 cents per email address to be verified.

Lusha

Designed to support sales, recruitment and marketing professionals, Lusha is a super-easy-to-use chrome extension that allows you to obtain your prospects’ contact details (mainly their phone numbers) via social networks, particularly LinkedIn.

Integration tools then enable you to track prospects via your CRM. You can also build your own lists.

Lusha offers a free plan for 5 credits a month. After that, rates skyrocket. The Pro plan costs $79/month for 3 users.

Dropcontact

This tool connects to your CRM to ensure that your contacts remain up-to-date. Dropcontact automatically corrects errors or obsolete information by validating them regularly.

Dropcontact offers a free trial. You then pay according to the number of searches you perform. 1,000 searches cost 24eu/month, 10,000 149eu/month. 50,000 searches and email enrichments cost 487eu/month.

Contacting your prospects [Outbound]

In this section, we present you with a list of simple but effective outbound tools, which can be used to contact prospects across all channels.

Waalaxy

Designed by the founders of ProspectIn, Waalaxy lets you go beyond the prospecting limits imposed by LinkedIn and explore other prospecting channels.

Simple and lightweight, the tool is particularly interesting if you do a lot of prospecting via LinkedIn. Emailing is not left out, since it’s possible to create omnichannel sequences.

The reporting control panel is comprehensive and ergonomic. It provides access to essential information: visits, connection requests, messages, acceptance or response rates.

Waalaxy offers a free trial so you can discover the tool before making your choice. Three packages are available:

• the “Business” version: available at 40eu/month
• the “Advanced” version: at 25eu/month
• the “Pro” version: available at 13eu/month

Woodpecker

Woodpecker is one of the market leaders. The tool is based on a functional AI, which understands incoming emails perfectly well.

It analyzes the text and suggests sequence reminders, particularly for vacation emails. The tool comes with an easy-to-edit Excel table for updating your email list.

We really appreciate the reporting function. Clear and detailed, all essential information is readily accessible. Finally, Woodpecker offers numerous integrations. Pipedrive, Hubspot and Salesforce are just some of the CRMs involved.

Woodpecker offers a free plan to discover the tool. Then you have to pay:

• 49/month, for the basic plan
• $54/month, for the advanced plan
• 69/month, for the complete plan

YAAM

On Yet Another Mail Merge, the contact database is a simple Google spreadsheet. The email template is a Gmail or Gsuite draft. The user can then customize the dynamic fields, add CCs etc…

In the end, the tool is pretty basic. Its reporting is in the same vein. It mainly provides information on the health of current campaigns, rather than on actual performance. The software is also fairly light on integrations. It can only be used with Salesforce, Hubspot and Copper.

YAAM offers 50 free emails per day. A more comprehensive package, at $40 per year, is also available. This allows you to send as many emails as you like, regardless of volume.

Aircall

A modern telephony tool for companies looking for a complete call center solution, Aircall is extremely powerful.

It eliminates the need to set up physical telephone lines specifically dedicated to sales or customer service teams. Installation is fast, so you can start prospecting almost immediately.

The interface is ergonomic and pleasant. It’s very easy to navigate between the application’s functionalities. Ease of use and simplified processes enhance the user experience.

Accessible, simple and fast, Aircall also offers numerous integrations, including one with Salesforce. In fact, we think it’s the best on the market, no less!

Aircall offers 3 plans:

• Essentials (basic) at 30 euros per month
• Professional at 50 euros per month
• Custom prices available on request

Phantombuster

An essential tool in the growth hacker’s and/or sales ops’ toolbox, Phantombuster works in a similar way to an API route: by sending a request, you receive a list of more precise data.

Let’s take the example of a URL for a recently posted LinkedIn post. By sending this information, Phantombuster returns with a list of the LinkedIn profiles of the people who commented on the post.

This is an effective tool for generating leads and enriching prospecting files. Users can extract results from a LinkedIn query or a LinkedIn group, then generate a list of verified professional emails using the scraping option.

The tool also enables you to automate your outreach. You can connect to, or send invitations to, all prospects from a LinkedIn search, or who have linked to a post, page etc.

Last but not least, unlike Waalaxy, Phantombuster doesn’t allow you to bypass the 100 invitations/week limit.

5 plans are available:

• A free plan for life
• Growth Hacker: at $30/month
• Business: at $70/month
• Company: $200/month
• Premium: $900/month

Discover Phantombuster

Set up nurturing and emailing scenarios [inbound].

The tools proposed in this section enable you to feed your prospects with relevant content. The aim is to create sequences that build user loyalty and take them step by step through the sales tunnel.

Active Campaign

ActiveCampaign is a complete marketing automation tool, enabling you to automate your marketing sequences… An easy-to-use tool. No need to be an expert in CRM, technology or code.

ActiveCampaign offers a drag-and-drop automation generator. In just a few minutes, you can generate a high-quality workflow tailored to each stage and sub-stage of the sales funnel. A feature that makes it easier to guide prospects.

A tool that comes with a lead scoring function. It’s easy to analyze and define the most interesting opportunities.

ActiveCampaign offers 4 packages:

• Basic, from $9/month.
• Plus, at $49/month
• Professional, at $129/month
• Company from $225/month

Brevo

SendInBlue is a tool we know particularly well. In fact, Salesdorado was born on their premises.

Overall, Sendinblue is an excellent solution to use upstream of a CRM. The functional scope of the tool is interesting. You can set up a nurturing strategy, manage your contacts and analyze statistics thanks to very precise reporting.

The only negative point concerns lead capture. The solutions on offer (forms, landing pages) seem to fall short of expectations. Finally, integrations are a little light, especially with upstream.

It therefore seems difficult to manage complex capture campaigns with Sendinblue alone. On the other hand, by turning to an external solution, the tool can quickly become very powerful.

Sendinblue is available free of charge. 3 other plans are available:

• Lite at €19/month
• Premium, €49/month
• Entreprise is based on a quotation.

Hubspot

HubSpot is a collection of integrated software tools for automating a wide range of tasks. Some of these tools can be used free of charge. These include a CRM and a form builder.

A formidable marketing automation solution. Even so, we can’t help pointing out the prices, which can quickly skyrocket. The higher the volume of leads you process, the more you’ll have to pay.

Qualify and prioritize your leads [Inbound].

Implementing a lead qualification strategy will ultimately enable you to prioritize the prospects most likely to call on your services. The tools below will help you move your leads through the funnel, while facilitating the work of your sales teams.

NoCRM

NoCRM is an excellent tool, designed with salespeople in mind. Very simple in design and use, it is well suited to the sales teams of small and medium-sized businesses.

We appreciate the perfectly designed menu dedicated to prospecting. Sales-oriented, the tool presents a simplified, visual sales pipeline. This optimizes the follow-up of leads and opportunities. Last but not least, the tool’s kanban view of current opportunities is particularly useful.

NoCRM lets you discover the tool for free, for 15 days. The first plan, the Starter Edition, is €12/user/month.

Salesforce Marketing Cloud

Pipedrive is an excellent option for implementing CRM software. Easy to install, it enables you to optimize your processes.

It has real functional depth. You can move a “deal” from one stage to the next, add notes, send your email or schedule an appointment or reminder.

The interface is a success. Simple and uncluttered, it lets you navigate between options with just a few clicks.

Four plans are available:

• Essentiel, at 12.5 euros/month
• Advanced, at 24.9 euros/month
• Professional, at 49.90 euros/month
• Company at 99 euros/month

Close.io

Designed to help the Sales department close more sales, Close is a “productivity” tool. It has multiple functionalities, such as integrated calls, SMS and e-mail. All on a single platform.

This means you can communicate with your prospects from a single location. Easy to use, the tool automates certain tasks, such as automatically recording your calls.

A free version is available for 14 days. Four plans are then available:

• Starter, $29/month
• Basic, at $69/month
• Professional, $99/month
• Business, at $149/month

Hubspot CRM

Hubspot CRM is the sales suite of the Hubpost tool. Rich in sales automation functionalities, the tool also offers a wide range of integrations.

This CRM enables you to work on and optimize your sales processes. We particularly appreciate the Kanban view, which enables you to track the evolution of your leads within the funnel. Up to 50 pipelines can be created. Ideal if you have many products or services.

Hubspot CRM is ergonomic and easy to use. The number of clicks between each action is reduced. For basic use, the tool can be mastered fairly quickly.

Hubspot CRM is initially free. Several plans are then available:

• Starter at €41/month for two users
• Professionnal is €414/month
• Enterprise is €1,104/month.

Capture and convert your visitors [Inbound].

Capture tools enable you to retrieve additional information about your visitors. They’re highly effective tools for generating new leads and, ultimately, new sales.

OptinMonster

OptinMonster is a tool for creating optimized popups and registration forms. The aim is to capture data from leads on the site, and then convert them.

The tool has set itself apart by offering a pop-up window for each output intention. As soon as the cursor moves towards the cross, the window appears!

OptinMonster offers 3 different types of plans:

• Basic, at $19/month
• Le Plus, at $29/month
• Le Pro $39/month

Unbounce

Unbounce is one of the leading tools for creating landing pages. Easy to use thanks to its drag-and-drop system, it’s a tool for seasoned professionals.

The software offers numerous templates for you to use. You can also work on your sales pages from scratch. This is one of the most complete and powerful editors on the market.

We really appreciate its many other features. You can carry out A/B testing, integrate with Google Ads or analyze current performance in real time.

A 14-day trial version is available. Four plans are available:

• The Launch plan, at $80/month
• The Optimize plan, at $120/month,
• The Accelerate plan, at $200/month
• The Scale plan, at $300/month.

Intercom

Intercom automatically qualifies leads using conversational marketing. In fact, this tool is the market leader. It offers a relatively rich and comprehensive range of solutions.

You can create livechat, chatbots and even videochat! It’s a major ally in the automation of certain marketing and customer service processes.

We also appreciate its reporting tool, a real strength of the software. However, Intercom management is complex and the learning curve is steep.

There is no free, trial version with Intercom. In terms of pricing, Intercom is not very transparent. The starting price is $59/month. For other plans, please contact the sales department.

LeadQuizzes

LeadQuizzes is an online tool that lets you create surveys, quizzes and other forms of lead magnets to help you develop your customer base and turn your audience into a solid group of loyal readers.

If you only want to use LeadQuizzes for one website, you’ll pay $37 per month. For five websites, the price is $74 per month.

If you really are an affiliate marketer and want LeadQuizzes for more than five sites, you’ll need to contact them to discuss a customized business plan that best suits your business goals.

Gumstack

In just a few minutes, Gumstack lets you integrate video call options directly into your website. It’s a new way of interacting with customers and meeting their needs.

To use the tool, you don’t need to be a code expert. Simply copy and paste the script onto your site. Once online, the tool is ready to use!

A free version is available. However, you only get 20 10-minute calls. The basic version starts at $29/month. For the professional version, please contact our sales department.

Analyze your traffic and understand visitor behavior [Inbound].

Analyzing and understanding all your traffic allows you to better define your target. Similarly, by studying the behavior of visitors to your website, you can better define what’s working and what’s not. New data to optimize the user experience and improve conversion.

SEMrush

SEMrush is known as a highly efficient tool. Relevant for SEO (keyword research), it is also useful for carrying out site audits. It allows you to optimize your natural referencing, for better positioning on search engines.

SEMrush offers three pricing plans:

• Starter Plan, $119.95/month
• The Guru plan, at $229.95/month
• The Business plan, at $499.95/month

Ahrefs

While Ahrefs is a general SEO tool, its reporting features are quite incredible.

It gives you ultra-detailed reports on your site, its positioning, backlinks, user paths and SEO (which means thinking about traffic).

It helps to identify problems faster and solve them before they damage your search rankings.

Several plans are available:

• Lite, at $99/month
• Standard, at $179/month
• Advanced, at $399/month
• Agency, at $999/month

Google Analytics

Analytics is probably the best-known traffic and behavior analysis tool. Accessible to the general public, it is relatively powerful. Simple to create and implement on your site, GA enables you to track the performance of your pages, in real time.

Information about visitors to your site is detailed. You can learn about their age, gender, origin and much more.

Synchronized with Google Ads, you get a system for setting up remarketing lists, to bring visitors back to your page after they’ve left.

Google Analytics is a free tool.

Fullstory

Fullstory gives you an overview of how visitors interact with your site. It allows you to analyze the entire prospect journey.

The data can be used directly by the marketing and sales departments to improve conversion rates. We also appreciate the reporting functionality. It allows you to create your own reports using only the data of interest to you.

A free, open-ended version lets you manage up to 1,000 sessions per month. There are then two plans, Business and Enterprise. Prices are not indicated on the site.

LeadForensics

Many people visit your website. But only a handful turn into leads by filling in your forms.

There are two solutions to improve this. LeadFormly, for optimized forms. LeadForensics, on the other hand, tracks the IP address of visitors who don’t complete the form.

The extracted data provides information on the subject or company that visited your page. You then create a list of qualified leads that you can then follow up, via LinkedIn in particular.

The tool does not offer a fixed price. Prices evolve according to the traffic you have on your page.

Attract prospects to your site or other channels [Inbound].

The tools suggested below reflect the type of audience you wish to target. By working around the right content format, you could generate new, qualified leads.

Livestorm

Integrating webinars into your marketing strategy is a great way to boost lead generation. It’s also a subtle way of prolonging lead capture over time, thanks to the replay options you’ll be able to put online.

Livestorm makes it easy to create your webinars in minutes, with a beautiful registration page and a customized sequence of e-mails for reminders and follow-up messages.

The tool features all the interaction functions expected of webinar software. Chat, live questions, polls, CTAs, notifications and more!

Livestorm’s data analysis and enrichment enables us to better understand participants’ behavior, profile, source of registration and engagement throughout the webinar.

While Livestorm offers a free version, premium plans that allow you to increase the number of participants and hold longer webinars are quite expensive. Please note that you can try any of these plans for free.

Paid plans start at 99€ / month for 100 participants and sessions of up to 4 hours. You can add more participants: 198€ / month for up to 250 participants (connected simultaneously), and 298€ / month for up to 1000 participants.

Slideshare

Slideshare is one of the most effective lead generation tools for reaching a B2B audience. A tool that requires a little work to manage properly.

Make sure your slides are well designed and make sense. The advantage of Slideshare is that you can generate leads from its free version. Simply link a landing page to your presentation, in a description or on your profile.

Slideshare is available free of charge.

Quora

Forums allow you to engage in discussion with prospects who are already interested. It’s the ideal place from which to generate leads. Quora has established itself as one of the ideal solutions.

By searching for Quora queries relevant to your market, your company could find dozens, hundreds of related questions. A great way to showcase your expertise and generate new leads.

YouTube

YouTube is the second most used search engine on the net. You can generate lots of leads from high-value-added videos, without having to achieve millions of views.

Your content directly targets leads interested in what you have to offer. An increasingly popular format. 90% of marketers believe that video is the best way to reuse B2B content.