CRM Comparison – Benchmark of the 10 best CRM softwares on the market

Choosing the right CRM software is a strategic but complex decision, given the sheer number of options available. To simplify your decision-making process, we’ve put together a comparison of the 10 best CRM software solutions.

Our selection includes a variety of CRMs tailored to meet the unique needs of different businesses. After all, not every CRM fits every business. The best CRM is one that aligns with your goals, requirements, and specific use cases.

Explore our Top 10 CRMs, each with a breakdown of its strengths, weaknesses, pricing, and target audience.

#1 Salesforce

Salesforce is the undisputed leader in CRM, long known as the go-to for large enterprises. However, the Starter package at $25/month has made Salesforce accessible for small and medium-sized businesses.

If you opt for a more advanced plan, Salesforce reveals its full power with extensive features and numerous integrations.

• Salesforce offers a broad range of enterprise tools that seamlessly integrate with one another.
• No other software matches Salesforce in terms of feature depth.
• Excellent value for money with the Starter package.
• Integrates with virtually all third-party tools.

• Beyond the “Starter” package, the more comprehensive plans can be costly for SMEs (see our article “How much does Salesforce cost?”).

#2 Pipedrive

Pipedrive owes much of its success to its modern, polished, and highly intuitive interface. Loved by sales teams, this CRM software makes sales process management effortless.

It truly excels in pipeline management: from qualifying leads to adding notes and planning actions, everything is smooth and intuitive. Prices range from $14 to $99 per user per month.

• Pipedrive is ideal for small teams looking to structure their sales processes.
• Outstanding management of the sales pipeline.
• Excellent 24/7 customer support.

• No free plan.
• Limited marketing features.
• Relatively basic reporting capabilities.

#3 HubSpot

Originally known as a marketing automation tool, HubSpot has expanded its capabilities over the years and now offers one of the best CRMs on the market—strong enough to rival Salesforce. For SMEs seeking a comprehensive, reliable solution for both marketing and sales, HubSpot is an excellent choice.

Its free plan is one of the most generous available. In fact, we ranked HubSpot #1 in our comparison of the best free CRM software. The Pro plan, priced at $90 per user per month, offers remarkable feature depth.

• Powerful automation capabilities
• Clear visualization of the sales pipeline
• Excellent integration with third-party tools

• Becomes quite costly after the free plan
• Requires some time to get fully accustomed to the software

#4 Zoho CRM

Zoho CRM is popular for its simplicity and affordability, embodying its motto: “Outstanding software at a reasonable price.” The software is easy to set up and use (in many cases, without needing an integrator) and offers robust functionality.

Zoho CRM is part of the broader Zoho suite, a complete ecosystem of business solutions. Pricing ranges from $14 to $52 per user per month, making it a compelling alternative to Salesforce or HubSpot for SMEs.

• Comprehensive CRM suite
• Great value for money
• Intuitive, modern interface
• Zoho Canvas allows you to personalize contact records

• Complex pricing structure with many add-ons
• Support is only available on weekdays
• Less feature-rich than Salesforce or HubSpot

#5 Monday CRM

Known for its project management capabilities, Monday has developed a new-generation CRM that’s simple and flexible. It’s particularly attractive to companies looking for a lightweight, user-friendly solution.

Although less comprehensive in reporting and pipeline management, Monday CRM is easy to set up and manage. It’s an excellent choice for those trying out CRM for the first time, with competitive pricing starting at $12 per user per month.

• Extremely user-friendly
• Highly adaptable tool that fits your processes (not the other way around!)

• Limited functionality, especially in reporting
• Customer service can be unresponsive

#6 Attio

Attio is an innovative CRM that emphasizes clean design and flexibility, often described as the Notion of CRMs. Although still young, Attio has proven very promising. Its no-code approach and advanced integrations make it a favorite among startups and tech companies.

Attio offers a free plan for up to 3 users, with paid plans ranging from $29 to $119 per user per month.

• Ultra-modern, intuitive interface
• Powerful AI for automation and actionable insights
• Extensive customization options

• Still developing, lacking some feature depth
• Limited third-party integrations (for now)

#7 Nutshell

Nutshell offers a fresh, and decidedly accessible perspective on CRM software. They combine marketing & sales automation tools, and help businesses from running an email marketing or SMS campaign, all the way to pipeline management.

Nutshell also includes all the must-have for a CRM solution: meeting scheduler, email & calendar sync, solid reporting, lead attribution, and contact management.

But the reason why the made this list is probably Nutshell IQ: a complete toolkit to build lists, identify your website visitors, and auto-enrichment of your CRM companies with ICP leads.

Prices start from $19 per month per user with a 100 open leads limit, with a heavy discount on yearly commitments (over 30%).

• Nutshell is a very complete CRM solution with marketing, prospecting, and sales tools
• Unlike many software editors, the Nutshell team offer custom services to help with data imports, onboarding, advise on CRM setup & processes, etc.

• Their pricing grew quite complex with all those different plans and add-ons.
• Some users have mentioned they found the learning curve a little steep, and some integrations lacking

#8 Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales is a powerful CRM solution designed specifically for industrial and large-scale enterprises. It integrates seamlessly with the Microsoft 365 suite and is known for its advanced AI-driven features and extensive automation options, as well as its powerful reporting capabilities.

Pricing begins at $60.80 per user per month, reflecting the substantial investment required.

• Advanced management of sales processes and customer data
• Excellent reporting capabilities
• Strong integration with other Microsoft products

• Limited marketing features
• Somewhat outdated user interface

#9 Folk

Folk is a next-generation CRM focused on simplicity and team collaboration. It integrates directly with tools you already use, like Gmail and Slack, making it an ideal choice for small teams seeking a seamless CRM experience.

Folk offers a free trial, with paid plans starting at $20 per user per month.

• Direct integration with Gmail, Slack, and other tools
• Simple, intuitive interface
• Excellent collaboration features

• Limited advanced reporting and automation capabilities
• Integration options remain somewhat limited

#10 Creatio

Creatio is an exceptionally customizable CRM designed for businesses with specific processes. It allows users to create custom applications without any coding. Covering sales, marketing, and customer service, Creatio is a comprehensive solution. Pricing starts at $35 per user per month.

• Highly customizable, no coding required
• Comprehensive coverage across sales, marketing, and customer service
• Good value for money

• Interface can be complex at first
• Support is available only in English
• Not widely known in some markets