CRM Software: Salesdorado's 2022 Benchmark

We tested about fifty software packages on the market, and only retained fifteen. We selected these fifteen for their functional depth, their ease of use & implementation, and the ROI they allow to obtain quickly.

The full benchmark is available for download in excel format free of charge. You will also find a comparison of each tool on about thirty different features. To download it, please click here.


Solution Ideal for Highlights Rates Website
Ideal for all SMEs and VSEs B2B
❤️ F avorite
  • Excellent sales pipelines
  • Very good mobile application
  • Ease of use
  • Free trial: 14 days
  • Entry fee: 14.90€ / user / month
  • Maximum price: 99€ / user / month
Ideal for inbound sales teams
  • Excellent integrations
  • Powerful automation features
  • Good view of the sales pipeline
  • Free trial: Free plan
  • Entry fee: 41€ / month (2 users included)
  • Maximum price: 1,104€ / month (10 users included)
Ideal for VSEs & SMEs with sales cycles of less than 3 months
  • Customer service
  • Interface
  • Canvassing
  • Free trial: 14 days
  • Entry fee: 10€ / user / month
  • Maximum price: 29€ / user / month
Ideal for established sales teams with proven processes
  • Complete business ecosystem
  • Very well known, and very rich in integrations
  • Functional depth
  • Free trial: Yes
  • Entrance fee: 25€ / user / month
  • Maximum price: 300€ / user / month
Ideal for SMEs looking for an all-in-one tool in French
  • Customer service & support
  • Accessibility and ease of use
  • All-in-one management software
  • Free trial: 14 days
  • Entry fee: 49€ / month then 14,9€ / additional user / month
  • Maximum price: 49€ / month then 14,9€ / additional user / month
Ideal for Zendesk users for their customer support
  • Powerful reporting
  • Functional depth
  • Integration with Zendesk Support
  • Free trial: 14 days
  • Entry fee: 19€ / user / month
  • Maximum price: 199€ / user / month
Ideal for 100% digital companies
  • Excellent interface, & very easy to use
  • A very good first CRM software
  • Advanced reports and statistics
  • Free trial: 21 days
  • Entrance fee: 15€ / user / month
  • Maximum price: 69€ / user / month
Ideal for small teams on a 100% digital project
  • Lots of automation features
  • Effective and in-depth reporting
  • Contact management
  • Free trial: 7 days
  • Entry fee: $9 / month for 500 contacts
  • Maximum price: $399 / month for 10,000 contacts
Ideal for SMEs & VSEs with limited B2B tools
  • Many tools in the zoho suite
  • Effective CRM
  • Good view of the sales pipeline
  • Free trial: 15 days
  • Entrance fee: 12€ / user / month
  • Maximum price: 45€ / user / month
Ideal for French sales teams looking for a comprehensive management tool
  • Very complete tool: Sales, Marketing and Administration
  • French-speaking and responsive support
  • Suitable for all activities
  • Free trial: 15
  • Entrance fee: 20€ / user / month (minimum 2 users)
  • Maximum price: 20€ / user / month (minimum 2 users)
Ideal for those who are highly dependent on the Microsoft ecosystem
  • Integrates well with the Microsoft suite
  • Fairly comprehensive B2B Multi-table CRM
  • Marketing Automation software also available
  • Free trial: No
  • Entrance fee: 54,80€ / user / month
  • Maximum price: 121,76€ / user / month
Ideal for French SMEs & VSEs that require a lot of support
  • Customer support in French
  • Numerous resources
  • Available courses
  • Free trial: No
  • Entrance fee: 20€ / user / month
  • Maximum price: 80€ / user / month
Ideal for G-Suite users who are keen on automation
  • Extremely satisfied users
  • Many third party integrations or via zapier
  • G-Suite integration is extremely good
  • Free trial: 14 days
  • Entry fee: $29 / user / month
  • Maximum price: $119 / user / month
Ideal for small organisations that are looking for a complete, inexpensive tool and are not afraid to take the time to learn how to use it
  • Awards
  • Functional depth
  • Integrations
  • Free trial: Free plan
  • Entry fee: Free for 10 users and 1000 contacts
  • Maximum price: $47.99 / user / month
Ideal for small B2B service teams who want a project management CRM (agencies, consultants, freelancers, ...)
  • Easy to use
  • Ergonomics and experience
  • Flexibility of the tool
  • Free trial: Free plan
  • Entry fee: 10€ / user / month
  • Maximum price: 16€ / user / month

The Salesdorado bonus

Our complete CRM software benchmark is available for download in excel format free of charge. You will also find a comparison of each tool on about thirty different features.

#1 Pipedrive: the CRM software with the highest adoption

  • Very detailed training courses to get to grips with the tool
  • Pipedrive is very solid for a small team that structures its processes
  • Excellent 24/7 support
  • No unlimited free package
  • The top-level Essential plan includes the brand logos

Pipedrive is highly customizable and brings many features to your business management.

The application is user-friendly enough that most sales teams will love it, and it makes a great mobile application. You can also easily integrate it with google and/or microsoft productivity tools.

Pipedrive offers 4 pricing plans ranging from €14.90 to €99 per month per user.

For normal use of the CRM, you should consider the Advanced plan, which starts at €24.90/month, and if you wish to include telephony, you should switch to the €49.90/month plan.

Try pipedrive for free

Get a free trial extended to 30 days (instead of 14) by following the link below. You can also read our detailed review of Pipedrive

#2 NoCRM: CRM software designed by salespeople for salespeople

  • Excellent customer service in French
  • Very successful interface
  • A CRM focused on prospecting above all
  • No marketing features
  • No account-based vision

NoCRM is an excellent, lightweight tool for small and medium-sized sales teams. It allows you to optimise your sales processes and to gain in performance and efficiency.

It is a very light and simple tool to implement, resolutely focused on prospecting. If you have relatively short sales cycles, this may be the ideal tool to take your performance to the next level.

Try noCRM for free

NoCRM offers a free 15-day trial with access to all features.

#3 FreshSales: the new kid on the block

  • Offers a variety of native and third-party integrations.
  • Excellent customisation capabilities.
  • Intuitive interface.
  • Free version available.
  • Fewer third-party integrations than the competition.
  • Reports not available in the free package.

This application is aimed at small and medium-sized enterprises (SMEs) as it combines a reasonable price with an easy-to-learn interface.

Freshsales worked on building a unified platform so that the CRM tool works with other business platforms. They added more integrations, as well as workflow automation and sales intelligence features.

The software is available in more than 30 languages, including some that are read from right to left such as Hebrew and Arabic. It also supports multiple currencies.

The prices at Freshworks are all sweet: they offer a fairly comprehensive free plan, and then it starts at €15/month per license, and most importantly, the Enterprise plan which allows you to go very far is only €69/license per month (83 on a monthly commitment).

A bit like Zoho, you get a very complete suite with marketing tools, customer support, and a real well built CRM with great ergonomics.

Try Freshworks CRM

Freshworks offers a 21-day trial of its CRM software.

#4 Salesforce: the leader, highly challenged

  • Salesforce offers a range of enterprise products that integrate seamlessly with each other.
  • Very well known, and very rich in integrations.
  • Functional depth.
  • High cost
  • Without significant in-house expertise, start-up can be a real headache.
  • Salesforce's "lighter" offerings are not very interesting.

With almost 20% of the market share, Salesforce is the first name that comes to mind when you mention customer relationship management (CRM) solutions.

But the question of whether or not to include Salesforce in this comparison came up, at length... It's probably not the best solution for a simple sales organisation. But an organisation can grow and become more complex quickly, and in these cases Salesforce is more or less indispensable.

In addition to offering a rich set of integrated features, Salesforce offers a complete ecosystem of products that go beyond CRM software tools. The ability to create order management systems, automate B2B marketing pipelines, and manage field employees while dealing with a single SaaS provider (Salesforce) makes it a behemoth at the heart of most advanced organisations' sales processes.

Let's be serious, Salesforce's real prices are a long way from their list prices. If you are considering the Essentials plan, change your mind. SFDC is too heavy for light use.

The professional plan (€75 per license per month) is starting to differentiate itself from some solutions, but remains within the range of most competitors.

It is if you consider the Enterprise or Unlimited plans that Salesforce can make sense for your organisation. There, despite the rather steep list prices, you really get the depth of Salesforce and what makes it the leader.

Learn more about Salesforce

Salesforce Dot Com (SFDC for Salesforce Dot Com) does not offer a free trial, but you can find a lot of information & some video demos on their site. You can also make an appointment for a personalized demo. But we recommend that you go directly to a Salesforce integrator, who, despite a somewhat biased presentation, will be able to answer all your questions.

The Salesdorado bonus

Our complete CRM software benchmark is available for download in excel format free of charge. You will also find a comparison of each tool on about thirty different features.

#5 Axonaut: The all-in-one CRM / ERP made in France 🇫🇷

  • Great ergonomics, and very easy to use
  • All the features to manage your business, from prospecting to invoicing, with cash management tools, HR planning, and a very good project management module
  • The French customer service is a real plus compared to other software on the market
  • If you are looking for advanced CRM features such as lead scoring or attribution, you may be a bit limited on Axonaut
  • While the integrations present are solid, we would have liked to see a deeper bouquet of integrations, particularly on IP telephony

Axonaut is a complete management tool for French SMEs. The customer support, the functional depth, and the simplicity of use and installation make it a serious competitor to "pure" CRM solutions.

If some advanced features like lead scoring or complex reporting are not essential features for you, Axonaut might be the right solution.

Axonaut's price list is very simple, just like the software: 49€ / month no matter what + 14,9€ / month per additional user. From the 10th user on, you pay 199€ / month + 14,99€ per additional user.

Try Axonaut for free for 30 days

Get a free trial extended to 30 days by following the link below.

#6 Zendesk Sell: The CRM of the customer relationship giant

  • The overall experience with Zendesk Sell is pleasant
  • Powerful reporting
  • Integration with Zendesk Support
  • The configuration and customisation of the interface is not very intuitive.
  • Quite expensive and complex
  • Few marketing features

Exploit every opportunity with Zendesk Sell, a CRM platform specially designed for salespeople. Create and manage a pipeline tailored to your business, turn conversations into conversions, track your leads and their evolution in one place, adapt your strategy according to real-time data, etc. Zendesk Sell is a powerful CRM that will allow you to improve the processes of your sales teams in order to increase your productivity.

Prices start from 19€ per license per month with integrated messaging and basic reporting. But Zendesk Sell shines especially from the Enterprise package (99€ / license per month on catalogue) which allows to fully exploit the integration with thecustomer support tool of the same name.

Try Zendesk Sell for free

You can access a free trial or a demo video on the Zendesk website.

#7 Hubspot: the CRM with free version

  • Excellent integrations
  • Powerful automation features
  • Good view of the sales pipeline
  • Quite expensive after the free plan
  • Learning curve not to be overlooked
  • No support in French.

HubSpot has made a name for itself in recent years, focusing on marketing features such as marketing automation and social media campaign management. It is also something of an inventor of content marketing.

The CRM obviously integrates very well with other HubSpot products. For SMBs that need a reliable, well-maintained platform without a lot of training overhead and a freemium pricing model to boot, HubSpot CRM is a good choice.

Hubspot is one of the only CRM software of this comparison to offer a real free version.

Hubspot CRM is one of the few free CRM software, but beware. The software doesn't stay free for very long and then it becomes rather expensive compared to the market.
You have to wait for the Enterprise plan at 110€ per month and per user to really benefit from an exceptional functional depth at prices that remain affordable.

Between the free plan and the Enterprise plan, the other solutions in this benchmark are rather better deals.

Try Hubspot for free

Hubspot offers a free plan with no time limit. The free plan allows you to go quite far if you are just starting out. After that, you'll have to go directly to a paid plan. Depending on the complexity of your organisation, you will certainly need to select a hubspot agency for the CRM implementation.

#8 ActiveCampaign: To automate everything that moves

  • Very easy to handle
  • All your contacts and transactions are managed in one place
  • The tool simplifies the automation of tasks between sales and marketing
  • Although the CRM is quite comprehensive and provides information on conversions, goals etc.,ActiveCampaign 's statistical reports are quite complicated and it can sometimes be difficult to find what you are looking for.

ActiveCampaign is a tool you can use as a CRM, mainly for lead management. Prioritise your leads, track the most important tasks and automate your contact management so that nothing falls through the cracks. See your entire workflow at a glance and track every interaction between your prospects/customers and your sales people. Features such as lead scoring and automated segmentation, combined with Marketing Automation, will turn your sales team into a deal-making machine.

ActiveCampaign's pricing is based on the number of contacts, not the number of users. It is primarily a marketing automation software. The software is not among the cheapest, but it is an all-in-one solution for your customer communications.

It's great for small to medium sized organizations that are very mature about automation. For serious use, it starts at $49/month for 500 contacts (and up to 25 users), $149/month for 5000 contacts, and $379/month for 25,000 contacts.

Try ActiveCampaign for free

ActiveCampaign offers a 14-day free trial with access to all features to give you a good idea of the tool's capabilities.

#9 Zoho CRM: the CRM software of the Zoho suite

  • Complex price list: many add-ons
  • Weekday support only.
  • High dependency on the Zoho ecosystem

As part of the Zoho SaaS family, this CRM solution can be used alone or in tandem with other Zoho applications and services, giving small business owners the ability to create complete cloud systems to manage all aspects of their business.

This CRM software is affordable, easy to use and does not require a computer science degree to implement.

Of course, the more customisations you opt for and the more integrations you need, the longer the implementation process will take, but the basic set-up and operation is easy.

Zoho offers an ultra-light version of the software (Zoho Bigin) which is free for a single user, and starts at 9€ / month per license.

For the real Zoho CRM suite, it starts at 20€ per license per month, but the Enterprise version of the software (more interesting) is 50€ / month and per license. It's not a Salesforce or a Zendesk, but it allows you to go quite far, and the prices are very attractive.

Try Zoho for free

By clicking on the link below to create a Zoho account, you will receive a $100 credit on all products in the Zoho range. Zoho CRM offers a free 15-day trial, but also a lighter version: Zoho Bigin.

#10 Sellsy: CRM software & management tool made in France

  • The tool is very complete: Sales, Marketing and Administrative
  • Very available, efficient customer support in French
  • A great CRMsoftware for SMEs and VSEs
  • No free plan
  • Somewhat limited on international support

The big plus of Sellsy is that it is a complete CRM software, coupled with a real management tool and administrative follow-up to your CRM.

It's good to sell, but it's still better to collect.

This is a real added value of the tool, which allows for a much finer management of cash flows for smaller companies, and for sales and administrative teams to work better together for larger companies.

The result is a very complete, pleasant and easy to use tool, with a very available and efficient French-speaking support.

Sellsy offers 3 different plans, on 2 different software "suites". To access the "only" CRM, it starts at 25€ / month and per license. To access the entire Sellsy Suite (including billing and ERP), it starts at 45€ / month and per license, and 75€ / month and per license on the Advanced plan.

Try Sellsy for free

Sellsy offers a free 15-day trial, and also provides customised demos.

The Salesdorado bonus

Our complete CRM software benchmark is available for download in excel format free of charge. You will also find a comparison of each tool on about thirty different features.

#11 Microsoft Dynamics 365 Sales: The Microsoft Reference

  • Microsoft Dynamics 365 Sales is a CRM that offers you very detailed information about your prospects.
  • Microsoft Dynamics 365 does a fantastic job of aligning your sales and marketing processes.
  • Lack of marketing functionality.
  • If you are not already working with Microsoft products, you may be put off by the interface.

Microsoft Dynamics 365 is a bit dusty and some would say a gas factory, but it remains a true industry standard. The great strength is obviously in the powerful integrations with the entire Microsoft 365 suite.

In short, Dynamics 365 for Sales is an adaptive and intelligent tool that will enable your sales team to monitor, collect and exploit the customer data you receive.

The Dynamics 365 Sales Professional plan starts at $65 per month per user. This is the basic integration between sales force automation and Microsoft 365. Then it goes up to $162 per month with a minimum of 10 users.

Learn more about Microsoft Dynamics CRM

At Microsoft, there is no free trial for MS Dynamics, but you can access a detailed video demo on their website. For a more complex installation, you will have to go through a CRM integrator who will be able to guide you and answer all your questions.

#12 Efficy CRM: the CRM suite with the best support

  • The French-speaking customer support is excellent.
  • Efficy provides a number of resources and training courses for their customers.
  • The handling is a bit complicated.
  • No plans or free trials: it's all-in.

Efficy is an all-in-one software suite for French SMEs and VSEs. It's made in Belgium (Brussels) and they put the emphasis on customer support.

They managed to find a nice compromise between the impressive number of features, and the depth of each, which is quite convincing.

You benefit from project management tools, marketing campaigns, and a complete CRM software, which even comes close to ERP at times.

Efficy manages to keep up with the market with an offer of €20 per license per month starting from 2 users. If you want to go further, the price goes up in increments of €20 per license to €80 per month per user. And then you have the whole package: multi-channel marketing, BPM, gamification, forms, tracking, etc.

More about Efficy

Copper CRM offers a free 14-day trial.

#13 Copper CRM: A complete CRM in Gmail & Gsuite

  • Full integration with Gmail, Google Calendar and other G-Suite products.
  • Many features can be accessed directly from Gmail.
  • You can extract new leads from your email and place them directly into your lead management list.
  • Pipelines cannot contain qualified leads.
  • Some problems with integrations have been reported.

Copper CRM is built for Google Suite (Gmail) users. Add leads, search for past interactions, create Google Calendar events etc. directly from Gmail.

It is a remarkably powerful solution, but manages to remain super light to install, and simple to use.

Copper is not among the cheapest CRMs, simplicity has a price! Rates start at $25 per month per user with the Basic package. You will be limited to 2500 contacts and 3 users.

After that, it goes up quite quickly, to $119/month per user.

Try Copper CRM for free

Copper CRM offers a free 14-day trial.

#14 AgileCRM: Very powerful, but quite complex

  • The tool is very powerful and offers many features
  • The freeAgile CRM plan is very generous
  • Rich community of users, and exemplary reliability.
  • If you are not a CRM expert, you may have a lot of difficulties (or costs) in setting up
  • The tool doesn't quite offer the best user experience, which may dent your adoption rates quite significantly
  • Don't rely on AgileCRM to impose best practices or guide you through your business processes.

AgileCRM is probably one of the most complete CRM software of our selection. Lead scoring, gamification, automation, ... the list of features is really impressive.

All this, with an impressive free plan, and prices that are frankly far below the market.

So why only in #14?

The problem with AgileCRM is that the richness of its functionality is somewhat to the detriment of the user experience, and therefore of adoption. Above all, it is a very complete software, and therefore quite complex, which makes it quite difficult to configure.

Simply put, if this is your first CRM project and you're looking for a lightweight, easy-to-install solution, you'll have to pass. However, if you are a seasoned CRM practitioner and are looking for advanced functionality at an affordable price, Agile CRM is well worth a look.

Agile CRM offers a very generous free plan. Yes, you read that right, free.

Then it starts at $9/user/month and goes up to $29/license/month.

Overall, it is unbeatable in terms of quantity/price ratio, but don't neglect the other costs it imposes (maintenance, integration, training, ...), and the impact on adoption, which is more difficult to measure.

Try AgileCRM for free

AgileCRM offers one of the most generous free plans on the market, enough to test the tool thoroughly. Be careful though: if you are planning a complex installation, we recommend that you use an integrator.

#15 Monday CRM: project management tool adaptable to CRM

  • Easy to use.
  • Ergonomics and experience.
  • Flexibility of the tool.
  • A little light on functionality, especially on reporting.
  • Customer service a bit light.

Monday is first and foremost a project management tool that is currently very popular. It's a far cry from JIRA and Asana, they've focused on the user experience to offer a hyper flexible tool that adapts to all possible processes.

From a product point of view, this is impressive.

On the CRM side, it is necessarily a little light on reporting and pipeline reviews, but the tool is very pleasant and very affordable. It's a great solution for those who don't yet have a proper CRM and are looking for an intermediate solution that is easy to implement.

Try Monday CRM for free

Monday offers a free plan for up to 2 users. After that, it starts at €8 per user per month. It's hard to beat that.

What is CRM software? Definition

CRM software aims to optimise Customer Relationship Management (CRM).

Customer relationship management in the strict sense refers to the tools and processes that an organisation uses to manage its customer relationships. But CRM can (and should) also be used to manage relationships with all of your company's external stakeholders. A CRM can, for example, include :

  • Subscribers to your newsletters
  • Leads at all stages of the funnel
  • Your customers
  • Your partners
  • Your candidates
  • ... etc.

Customer relationship management includes guidelines on how direct interactions take place. But also tools to organise and track all the relevant information you need to :

  • Finding and converting leads
  • Making deals
  • Building customer loyalty
  • Improve customer satisfaction
  • Develop your partnerships
  • Optimise your recruitment

Overall, the goal is to make your organisation's (and your brand's) relationship with your ecosystem more effective.

Internally, a CRM can help salespeople automate their sales activities and managers track the performance of their team. With a good sales CRM, you'll know when to contact your prospects, what to say and how to say it.

Do you need a CRM?

More concretely, there are generally three main uses for CRM.

#1 Managing a sales funnel

You are in this case if you are primarily looking to organise and structure your sales team. This use of CRM is very close to sales processes. It is essentially a question of setting up rules for allocating leads and processes for following up on sales opportunities.

This software facilitates the task of your teams and systematises the processes with a layer of automation and data enrichment (sequences, automated 3-day reminders, etc.).

This is the most common use of CRM software, and yet the furthest from the initial definition of the concept: here it is much more a question of transforming leads into customers through commercial action than of working on customer relations as such.

#2 Managing large accounts and multiple projects at once

This is the classic use of B2B service companies: consulting, web agencies, marketing agencies, CRM integrators (inception...) etc.

If your business is similar to this type of company, you know how essential it is for your commercial development to listen to everything that is being done and said by your client. You systematically sell a different, "tailor-made" product, and the challenge is much less in the assiduous follow-up of each commercial opportunity, than in the preparation of a convincing commercial proposal, the edition of a tailor-made (and often complex) estimate, etc.

#3 Develop a single customer repository

The idea is simple: it's about centralizing all customer data in one place: all contacts with your teams, purchases (online or offline), behaviour on your website, activity on your product (if you sell software).

The objective? To manage all your customer relationships on a large scale and according to clearly defined processes in order to improve quality, better identify signals of upsell potential, and invest the energy of your sales teams in the right place.

That's in the best of all possible worlds. In the real world, this kind of proposal often boils down to a (really) complete customer file - which is already a lot.

The Salesdorado bonus

Our complete CRM software benchmark is available for download in excel format free of charge. You will also find a comparison of each tool on about thirty different features.

What makes a good CRM software?

We'd love to tell you that there's only one among hundreds of programs that's really worth it. But that would be rather dishonest. In reality, it all depends on what you want to do with your CRM, and how much you are willing to pay.

#1 If you are looking to optimise your sales funnel

If you have recognised yourself in our first scenario, the most critical aspect of the CRM software you install will be its adoption, and the time it saves your sales people.

It is therefore recommended to over-prioritise the user interface & ease of handling daily business tasks (note taking, calling, email, calendar, ...). It may sound trivial, but if you want to optimise your sales funnel, it is precisely these tasks that you are looking to optimise.

To make your life easier, our opinion:

  • If you are doing one-off sales, noCRM is simply brilliant at managing sales tasks.
  • If you are selling on slightly longer cycles (i.e. more than 3 months), Pipedrive is more robust on tracking, automation and enrichment features, and the task management interface is still among the best on the market.
  • If you are considering Salesforce or Hubspot for this use case, change your mind, or your use case.

#2 If you are looking to better manage a few key customer accounts

In this scenario, to put it simply, you have to deal with a lot of complexity, with relatively few customers.

For this, project management software is king. Overall, if your sales are complex enough that you consider them "projects", take the project aspect fully into account.

#3 If you want to build a unique client repository

If you are in the process of building a single customer repository, it is strongly recommended that you start by identifying the "inputs" - the sources of customer data - and the "outputs" - the levers that can be activated through the centralisation of customer data.

Generally, your customer data comes mainly from the human relations ensured by your sales teams, and the challenge is mainly to expose this data to the agents in communication with a customer, and to exploit it in marketing automation campaigns. In this case, the main issue for commercial CRM is data quality.

Salesforce, in addition to being one of the market's deepest solutions on the subject, is backed by a powerful community of integrators & experts who know the tool and its potential in depth.

The others are not featured here, as they are traditionally reserved for a much smaller audience, but download our full benchmark to compare Salesforce to other leaders in Enterprise CRM.

The Salesdorado bonus

Our complete CRM software benchmark is available for download in excel format free of charge. You will also find a comparison of each tool on about thirty different features.