Is there such a thing as a French marketing automation software at the level of the best players on the market? If you’re wondering, you don’t know Webmecanik yet: a French company that hosts, supports & customises the open-source software Mautic for its clients.
The functional richness of Mautic allows Webmecanik to position itself as a direct competitor ofHubspot with equivalent features and a more affordable price. The real plus? A significant layer of additional (French) support & services, a bit like your Hubspot agency if you are on Hubspot.
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Our opinion on Webmecanik : Summary table
Functional scope of Webmecanik
Email Marketing & Landing pages
Webmecanik provides you with a super intuitive email builder that allows you to build powerful emails with drag and drop, from a library of templates or by creating attractive designs.
The tool is fluid and allows you to integrate dynamic content for personalised emails as well as to test the configurations that give the highest opening rates via the A/B testing functionality. To optimise your deliverability, Webmecanik is associated with Mailjet, which takes care of the routing of your emails.
Based on the same “WYSIWYG” principle, Webmecanik offers a tool for creating effective, conversion-optimised landing pages to be integrated into your acquisition scenarios. You can also A/B test your landing pages to consider different options and strengthen your lead generation.
Add forms to your landing pages to identify anonymous visitors and integrate them into your lead nurturing scenarios. The editor is easy to use and allows you to implement features that facilitate data collection such as automated field filling and social login.
Once the data has been collected, it is then time to automatically trigger actions to move leads through your conversion funnel.
Salesdorado’s opinion
Overall the tool is very intuitive and easy to use, all the features needed to create emails and landing pages that convert are present!
Lead Management
This is one of the great strengths of Webmecanik and as we are very happy and proud to present a French tool that offers a powerful automation engine, we will take the time to describe it in detail.
The scenario editor
Like the email builder, the drag and drop scenario editor is intuitive and easy to use. As you can see from the example below, Webmecanik makes it easy to edit worfklows by offering you a wide choice of triggers that allow you to trigger the right actions, to the right leads, through the right channel (more on this in a few lines).
The tool takes an “educational” approach and explains what the different possible fields are:
- Decision – Reaction of your leads to your campaigns
- Action – Automatic execution of a task by Mautic
- Condition – Adapt actions according to the behaviour of your leads
Everything is done to allow you to build and personalise your campaigns as simply as possible, by adapting the actions linked to contacts according to their profile and behaviour.
Available channels
Another important asset of the tool is the large number of channels at your disposal to get closer to your prospects: emails, pop-ins, web notifications, SMS and some possible actions via.
The pop-in system allows you to interact with your website visitors when they are about to leave your landing page. It is also possible to do retargeting by changing these on-site notifications into web and/or mobile notifications.
On Twitter, Webmecanik allows you to extract contacts who use the hashtags and mentions you follow. The automation then allows you to launch campaigns with these new leads: send a tweet to these new prospects by pushing them adapted content for example.
Segmentation criteria & lead scoring
Last but not least, the segmentation engine . Webmecanik offers a very nice segmentation and lead scoring tool!
The French platform allows you to easily divide your contacts into segments that make sense for your business sector. This segmentation is automated on the basis of numerous predefined criteria within the tool. You can, of course, customise these criteria to make them more relevant.
All the information related to your contacts and their interactions with your campaigns is automatically enriched via the integration with your CRM software (list below). This data allows you to qualify your leads with precision and then trigger hyper-personalised campaigns.
By leveraging the automation capabilities and wokflows editor, you can implement an automated lead scoring strategy, automatically assigning a score to your leads based on demographic or behavioural data.
These features are essential if you want to implement an advancedAccount Based Marketing strategy and maximise your pitch to the different decision making profiles within your key accounts.
Salesdorado’s opinion
A great tool, very visual and easy to use, ideal for a small business that wants to take a step forward on the marketing front without going for too advanced solutions.
Reporting on Webmecanik
Webmecanik does not only allow you to set up advanced marketing automation scenarios, the platform also provides you with data analysis tools through dashboards that are once again very intuitive and visual.
You have all the tools you need to understand the reach of your actions, analyse the reactions of your customers and prospects, and then improve your future campaigns to maximise your ROI.
More concretely, Webancanik gives you access to the following KPIs:
- Studies of user behaviour and interactions: identification of pages visited, recurrent users, average time spent on your landing page.
- Results of youremailing campaigns: opening, clicks, best opening hours.
- Customise your reports: there are pre-designed dashboards available in the tool but it is also possible to build your own reporting tools according to your needs.
These analysis tools are available for all the channels mentioned in the previous section, so you can easily measure the performance of your email, tweet, sms and pop-in campaigns.
Salesdorado’s opinion
The reporting solution proposed by Webmecanik is solid and suitable for a “classic” use. On the other hand, it does not go as far as tools such as Pardot, which offersattribution models.
Webmecanik’s support: the real plus of the French solution
If in terms of functional scope, Webmecanik is at the level of the best marketing automation software on the market, it is on the accompaniment and support part that the French player distinguishes itself from its competitors.
First of all, unlike most software of this type, the support offered by Webmecanik is premium for all its users, regardless of the price plan you have opted for.
This support takes the form of :
- A dedicated account manager
- Self-service resources with a comprehensive FAQ: Videos & articles
- Very responsive email support: response within an hour in our experience
- A web marketing training programme: the Webmecanik academy
Finally, another important advantage for French-speaking marketers is that all of these resources are available in “native” French, which saves time for your team members who are less comfortable with the language of Shakespeare.
The Salesdorado opinion
Webmecanik makes a great effort to make its tool as accessible as possible and to allow a significant adoption of the tool. All the content and resources are very well thought out, it is very successful!
Integrations
This is one of the strengths of open source: integrations are numerous, robust and generally well maintained. Webmecanik also makes a big contribution on the subject in order to integrate the best French CRM software in particular.
CRM side
In terms of CRM, there are native integrations with most CRM software on the market:
- Pipedrive
- Hubspot
- Ines CRM
- Insightfully
- Microsoft Dynamics
- Sugar CRM
- Zoho CRM
- Salesforce
On the Lead Generation side
On lead generation tools, Webmecanik integrates with :
- Most CMS – Bigcommerce, Prestashop, Shopify.
- Webinar software –GotoWebinar, Webikeo.
- Data enrichment – Clearbit, Fullcontact.
- Zendesk via Zapier.
Social network integrations
Finally, social network integrations mainly allow you to enrich your data with information about your prospects available on Twitter.
The Salesdorado opinion
All the essential integrations with CRM and lead generation tools on the market are available. A big half is native, the rest is through Zapier.
Customer reviews of Webmecanik
The feedback from users of the tool is very good, with a good score of 4.6/5 on G2.
Advantages & Disadvantages identified by users
- Value for money: “It starts at $100 per month, which is affordable and less expensive than other software of this type”; “It improves productivity while reducing your costs.”
- Support: “Webmecanik’s support is brilliant, fast and not limited to technical problems”; “The support system is attentive and friendly. They respond to your concerns in no time and resolve them as well.”
- Learning curve: “The learning curve of Webmecanik Automation is steep and it may take some time to fully exploit it”. Don’t hesitate to ask the great support team
support team to compensate.
Webmecanik’s rates
In terms of pricing, Webmecanik charges according to the size of your database, which means you can send an unlimited number of emails.
The marketing automation tool has two offerings:
- Enterprise – From €400/month for 10,000 contacts. This formula corresponds to an annual commitment and includes all the features mentioned in our article. To give you an idea, for 100,000 contacts, the price will be 1370€, if your database is larger, you should contact the sales department.
- Reseller – From €500/month, this plan is mainly aimed at agencies and provides for 3 customer accounts, the pooling of contacts and 1 dedicated account manager.
Salesdorado’s opinion
The tool is rather affordable, especially when compared to other giants in the sector… We also appreciate the clarity of the price list and the possibility of accessing all the features from the “basic” plan.
Have you used or are you currently using Webmecanik? Feel free to share your impressions of the tool in the comments 🙂
