Modjo listens in on all your sales conversations (calls, video calls, emails) and handles everything that comes after the meeting: updating the CRM for you, summarizing the conversation, and flagging any buying signals or risks that your sales reps might overlook.
It is a French platform that has established itself as a European leader in this niche, with clients such as Qonto, Doctolib, Pennylane, and Bouygues Telecom.
Call transcription, which has become commonplace, is merely the raw material. The real value lies in what the AI agents do with it next. In terms of pricing, however, the tool is in a completely different league from notetakers that cost €20 per month.
What does Modjo actually automate, beyond meeting summaries? At what team size does the investment make sense compared to simply having someone take notes? How much does it actually cost? We analyzed the tool, here’s our full review.
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Our Review of Modjo: A Summary
| Perimeter | Score | Our opinion |
|---|---|---|
| Overall rating | 4,3 | Modjo is the European leader in sales AI. The tool goes far beyond note-taking to automate CRM data entry, detect business signals, and structure coaching. It’s a worthwhile investment for teams of 3 to 5 salespeople using Salesforce or HubSpot. |
| Ease of use | 4,5 | From a sales perspective, it’s almost immediately ready to use: connecting the tools takes 5 to 10 minutes, and the interface (clear and modern) is well-designed. Advanced configuration (CRM form-filling templates, scoring), however, requires significant effort on the part of managers or the operations team. |
| CRM Automation | 4,6 | The key strength. AI CRM Filling automatically populates any Salesforce or HubSpot field, including custom objects, using granular validation rules. For our most advanced customers, 90% of fields are populated without manual entry. |
| Coaching and Guidance | 4.2 | Call scoring based on your sales methodology, a library of best-practice calls, and analysis of objections and the competition: this is a very robust solution, provided you invest the time needed to configure the tool to fit your processes. |
| Integrations | 3,8 | It offers comprehensive features for phone calls (Aircall, Ringover, CloudTalk…) and video conferencing (Teams, Meet, Zoom), along with a public API and an MCP server. However, automatic data populating into the CRM is limited to Salesforce and HubSpot, which undermines the value proposition for other platforms. |
| Quality-price ratio | 4,0 | Pricing is based on quotes, and there is no free trial. The licensing model is clever: only registered users pay, while managers get unlimited, free access. All features and onboarding are included, with no add-on modules required. |
| Customer support | 4,7 | Here’s where Modjo outshines the American competition. When you choose Modjo, you get a dedicated account manager, a structured 30-day onboarding process, and a responsive, French-speaking support team. Setup assistance is included with the product, there’s no additional charge. |
Modjo doesn’t offer a free self-service trial: everything is done through a personalized demo. Prepare your call volume and list of tools before the appointment, and you’ll get a quote much faster.
What exactly is Modjo? (And what it isn’t)
In its early years, Modjo established itself as the French answer to Gong: a conversational intelligence platform that records, transcribes, and analyzes sales calls to derive insights. Founded in 2020 by Paul Berloty and Matthieu de la Fournière, the company quickly established itself in the French SaaS ecosystem.
But the Modjo of 2026 no longer sells itself that way. The market has changed: meeting transcription and summarization have become commodities, available everywhere for just a few euros. Modjo has therefore repositioned itself a step above the rest, as a platform of AI agents for sales teams, with a promise summed up in its official mission: “to restore the art of selling” by eliminating the administrative friction that prevents salespeople from selling.
The platform captures all your sales interactions (calls, video calls, emails), analyzes them, and then takes action: it populates the CRM, sets up meetings, drafts follow-ups, and flags important signals. All of this is endorsed by more than 550 client companies and 22,000 sales representatives, with a who’s who of the French tech scene on its client list: Qonto, Doctolib, Pennylane, Payfit, and Spendesk.
Modjo is not an enhanced note-taker, nor a CRM, nor a tool for freelancers. The publisher itself positions its solution as optimal for teams of three or more salespeople. If your needs are limited to transcription and meeting minutes, a tool like Fathom will cost you five to ten times less.
Modjo’s Key Features
Rather than going through the marketing catalog, we organized the analysis according to the lifecycle of a sales conversation: lead generation, followed by immediate follow-up, and finally long-term management.
Communication: calls, video calls, and emails
It all starts with data collection. Modjo integrates with your phone system (Aircall, Ringover, CloudTalk, Diabolocom, and a few others) and sends a recording bot (the Modjo Recorder) to your Google Meet and Microsoft Teams meetings. The bot appears as a visible participant, which also takes care of the issue of consent from meeting participants. Emails are forwarded via Gmail or Outlook.
The transcription service covers more than 100 languages, with a claimed accuracy rate of 95% in French. In practice, it works very well for clear calls but struggles a bit with strong accents, fast speech, or poor-quality lines. It’s not a deal-breaker, but don’t expect a perfect verbatim transcript for all your calls.
If you’re already using Aircall or a similar service, the setup on the merchant side takes 5 to 10 minutes. It’s one of the fastest deployments in its category.
AI CRM Filling: The Real Reason to Buy Modjo
Let’s put it bluntly: this feature is what justifies the budget.
How it works: After each call, the AI extracts key information from the conversation and populates the fields in your CRM directly. It’s not just a summary pasted into a note, it’s the structured completion of any field, whether standard or custom, on any object (account, contact, opportunity, custom objects).
The configuration is based on templates: for each field, the manager or admin writes a prompt (“extract the budget mentioned and its constraints,” “identify the financial decision-maker”), tests it on real calls, and then chooses whether the data is automatically sent to the CRM or requires validation by a sales representative. A library of pre-tested prompts speeds up the setup process.
The results for clients who have structured their approach are spectacular:
- PlayPlay automatically populates 90% of the fields in its Salesforce qualification record; the sales rep simply verifies the information in two minutes.
- Payplug, for its part, increased its conversion rate by 10 percentage points (from 24% to 34%) by combining HubSpot’s auto-fill feature, opportunity scoring, and standardized deal reviews.
AI CRM Filling only works with Salesforce and HubSpot . Modjo integrates well with Microsoft Dynamics or Pipedrive for call synchronization, but without automatic field filling. If you’re using another CRM, you’re missing out on the tool’s most differentiating feature: consider this point early in your decision-making process.
AI Agents and Ask Modjo
This is the platform’s newest layer. Modjo offers ready-to-use agents that can be triggered with a single click to perform a variety of tasks: a comprehensive briefing on a deal before a meeting, a plan for next steps, a follow-up email drafted based on the conversation, or the detection of churn signals or cross-sell opportunities. You can also create your own agents, test them on real accounts before deploying them, and even enhance them with web search results.
Alongside sales reps, Ask Modjo works like a ChatGPT connected to your complete sales conversation history: “What’s the status of the Silverline deal?”, “What objections keep coming up with this account?”, “What did the customer say about our competitor?” You can search by a specific deal or across your entire portfolio.
These features are accessible directly within Salesforce, HubSpot, and Gmail, without switching tabs. For operations teams, a comprehensive API and an MCP server allow you to take things further and integrate Modjo data into your own workflows. We detail this type of architecture in our article on AI use cases in B2B sales.
Management: Modjo Deals, Call Scoring, and AI Insights
The third layer is intended for managers and sales leadership:
- Modjo Deals analyzes all interactions to provide insight into the true status of each opportunity: positive indicators, risks, and next steps. It serves as a valuable complement to the CRM’s declarative pipeline and is a powerful tool for improving the accuracy of your sales forecasts.
- AI Call Scoring automatically checks whether your sales reps are applying your sales methodology during their calls and highlights areas for coaching. Sales reps can also self-assess immediately after each call.
- Every month, AI Insights aggregates what your customers are really saying across three areas: the competition, your product, and the objections they raise. It’s a goldmine for product and marketing teams, who finally have unfiltered access to the customer’s voice.
- The Library centralizes the team’s best calls. It’s the tool that’s transforming the onboarding process for new sales reps: at Doctolib, the time it takes to become proficient has been cut in half, and new hires are closing 22% more deals in their first two months.
Modjo’s depth comes from its configuration. It requires a manager or Sales Ops professional to thoroughly familiarize themselves with the tool during the first few weeks. Without this effort, you’ll be paying for a sales execution platform that’s used no better than a tape recorder. This is the number one cause of disappointment with these types of tools, far more so than any limitations of the product itself. Our sales enablement guide will help you structure this process.
Modjo Pricing: How Much Does It Really Cost?
That’s the main sticking point: Modjo doesn’t publish any prices. The price is determined based on a quote, after filling out a form and watching a demo. It’s frustrating, but the pricing model is actually pretty easy to understand and quite well thought out.
| What You Need to Know | The Modjo Model |
|---|---|
| Paid Licenses | Only registration licenses, i.e., users whose calls are recorded and analyzed (your sales reps, your customer service representatives). |
| Wiretapping Licenses | Unlimited and free. Managers, executives, and product or marketing teams can access the platform at no additional cost. |
| What’s Included | All features (no need to stack modules), a structured 30-day onboarding process, and a dedicated account manager. |
| Commitment | Annual contract. No monthly plans with no commitment. |
| Free trial | No. Custom demo only. |
| Order of magnitude | Market prices are around 100 euros per registration license per month, with volume-based discounts. Expect prices to be 20 to 30% lower than Gong on a comparable basis. |
Let’s run the numbers for a typical scenario: a team of 5 sales reps, 2 managers, and 1 executive. Only the 5 sales reps need a recording license; the other 3 get free listening licenses. Based on the feedback we’ve received on this topic, the budget is around 6,000 euros per year, including onboarding and all features.
Considering the claimed time savings (2 to 4 hours per sales rep per week, a figure consistent with feedback from clients like Pennylane and PlayPlay), the case for this solution is quite strong…provided that your sales reps actually spend their days in meetings. With just 3 calls per week, the investment will never pay for itself.
: Come to the demo with your numbers: the number of users to be registered, monthly call volume, and the CRM and phone system you currently use. Ask two tough questions: Does the price change if you add licenses during the year? What happens to our data if you stop providing the service? (Modjo is contractually obligated to delete data within 30 days after the contract ends, make sure to get this confirmed in writing.)
What we like (and don’t like)
- The most advanced CRM automation on the French market: automatic field completion for Salesforce and HubSpot, configurable down to the prompt, truly transforms teams’ day-to-day work.
- A smart licensing model: free, unlimited listening helps get managers, executives, and product teams on board without driving up costs.
- Support: 30-day onboarding, a dedicated account manager, and responsive French-speaking support. Configuration is included, it’s not sold as an optional add-on.
- Data sovereignty: hosting in France (AWS Paris), encryption at rest and in transit, SOC 2 Type II certification, annual penetration tests. A security track record that meets the standards of even the most demanding procurement committees.
- A long list of French clients: Qonto, Doctolib, Pennylane, Payfit…The tool has been proven effective in robust commercial organizations.
- Opaque pricing: no publicly available rates. It’s impossible to test the service without going through the sales funnel.
- AI CRM Filling is limited to two CRM systems: users of Pipedrive, Dynamics, Sellsy, or Zoho lose the platform’s most distinctive feature.
- No free trial: You purchase based on the demo, without being able to test the tool with your actual calls before signing up.
- A transcription with room for improvement: very good overall, but it struggles with strong accents and poor-quality calls.
- Too large for small organizations: with fewer than three sales representatives or a significant call volume, the cost-benefit ratio doesn’t hold up.
Modjo vs. Gong vs. notetakers: How do you decide?
A head-to-head comparison between Modjo and Gong misses the point. Today, the choice will be made on three levels, and the first step is to identify which one is right for you:
- Level 1: The report. Do you only need transcription, summaries, and a few shared excerpts? A note-taking tool like Fathom, tl;dv, or the one in your CRM is all you need, for 0 to 30 euros per user. Buying Modjo for this purpose is like paying a team of consultants to file your invoices.
- Level 2: Sales Execution. This is Modjo’s specialty. You want a reliable CRM system that eliminates manual data entry, provides insights across your entire portfolio, and offers structured coaching. If your team has 3 to 100+ sales reps and works on HubSpot or Salesforce and sells in Europe, Modjo is probably the best choice on the market. The data sovereignty argument carries significant weight, with data hosted in Paris, native GDPR compliance, and a contract in French with a French provider. For regulated industries or procurement committees concerned about the U.S. Cloud Act, this is often the deciding factor, just as Yousign was the deciding factor over DocuSign in the case of electronic signatures.
- Level 3: Enterprise Revenue Intelligence. Gong remains the leader in advanced forecasting, multichannel engagement (Gong Engage), and analytical depth for very large international organizations. However, the entry cost is significantly higher, implementation is more complex, and support is American-style.
Our take: Modjo’s scope of applicability covers the vast majority of French sales teams that are asking this question. Gong is a viable option in less than 1% of cases; note-takers are the solution in all other cases, provided you’re willing to continue entering data into your CRM manually.
Our verdict: Who is Modjo designed for?
Modjo is for you if:
- Your team has at least 3 to 5 sales representatives or account managers who spend most of their time in meetings
- You work with Salesforce or HubSpot, and the quality of your CRM data is a sore spot
- Do you want to base your sales team’s coaching and onboarding on facts, not impressions?
- Data sovereignty and GDPR compliance are key factors in your purchasing decisions
Skip it if :
- If you’re only looking for meeting minutes, a notetaker will do the job for a fraction of the price
- Your CRM isn’t Salesforce or HubSpot: you’re missing out on the platform’s most valuable feature
- Are you self-employed or part of a very small team with a low call volume?
- If you need to try it out on your own before buying: Modjo does not offer a free trial or self-service sign-up
Final rating: 4.3/5. Modjo has successfully transformed itself from a French challenger to Gong into Europe’s leading commercial execution platform. The product’s strength doesn’t lie in transcription (which has become commonplace )but in everything it sets in motion after the call: a CRM that populates itself, signals you’ll never miss again, and coaching that’s finally data-driven. The opaque pricing and the limitation of CRM data entry to Salesforce and HubSpot are the two real drawbacks. For any team that meets the right criteria, it’s currently the most profitable investment in the sales stack after the CRM itself.
Modjo is the obvious choice for European sales teams looking to move from note-taking to execution. Book a demo with your volume data on hand to get an accurate quote and test the tool against your real-world use cases.
