50 Essential SDR Tools for Streamlining Your Sales Process
In this extensive list, you’ll find 50 tools to enhance and streamline your B2B prospecting. Don’t be surprised if LinkedIn or an exhaustive list of CRM software doesn’t show up here — we assume you’re already well-versed in those.
Instead, we’ve gathered tools to help you refine your prospect research, make your phone outreach more efficient, send better emails, automate tasks tied to your B2B prospecting, and more. To make it easy for you, the tools are categorized. Use the table of contents on the right or the summary table below to jump to the sections that interest you 🙂
Summary Table
Categories | Overview | Tools |
---|---|---|
Find Contacts (Go to) | We won’t go over how to use LinkedIn Sales Navigator (which is essential, of course). These tools will help you find real contacts (mobile numbers, direct emails, etc.) with just a few clicks. | #1 Hunter.io #2 Apollo.io #3 mList #4 Kaspr #5 |
Phone Prospecting (Go to) | Cold calling is all about numbers. But with the right tools, you can seriously boost your conversion rates. | #1 Aircall #2 Ringover #3 RingDNA #4 CallTracker.io #5 A great script |
Email Prospecting (Go to) | Email outreach is always a hot topic. We’ve handpicked the best tools from our extensive testing. | #1 YAMM #2 Woodpecker #3 Datavalidation #4 BombBomb #5 ChiliPiper |
LinkedIn Prospecting (Go to) | It’s a big trend right now, but it needs to be done right to deliver results. These tools will help you succeed! | #1 Prospectin #2 Dux-Soup #3 Podawaa #4 ShieldApp #5 Piwaa |
Lead Relationship Management (Go to) | Our favorite CRMs for prospecting: simple, efficient, and packed with helpful automation features. | #1 NoCRM #2 Pipedrive #3 Hubspot CRM #4 ActiveCampaign #5 Axonaut |
Enrich Your Leads (Go to) | The best tools for enriching databases from competitors, meta-bases like SIRENE, or LinkedIn. | #1 DropContact #2 ColdCRM #3 Kaspr #4 Societeinfo #5 Lusha |
Close Your Leads (Go to) | From webinars to electronic signatures, here’s the complete stack to close deals faster. | #1 Zoom #2 Prezi Video #3 Proposify #4 Livestorm #5 Yousign |
Save Time (Go to) | Lightweight Chrome extensions to automate small tasks and impress both colleagues and prospects! | #1 LinkClump #2 Screely #3 FrontApp #4 Loom #5 Thank You-App |
Optimize (Go to) | Top data visualization and project management tools to optimize your workflow and boost productivity. | #1 Table #2 Gong.io #3 AutoKlose #4 Monday #5 Guru |
Get Trained (Go to) | The best free and paid sales courses, along with our newsletter and an excellent YouTube channel to follow. | #1 Business Development 3.0 (Rocket School) #2 Boost your sales force (Uptoo) #3 The Salesdorado newsletter #4 The SalesGame (Elric Legloire) #5 Scalezia Outbound Academy |
Find Contacts
We won’t waste your time by listing LinkedIn Sales Navigator here, because we know you’re already using it effectively!
Before you jump into the tools below, check out our ready-to-use company files, organized by city or industry.
#4 Hunter.io
Hunter.io is a highly popular tool for finding and verifying professional email addresses. It’s especially useful for building targeted prospecting lists by collecting email addresses from company domains. Hunter integrates smoothly with most CRMs, making it easier to automate lead generation processes and keep your contact lists updated.
- Easy-to-use platform with a browser extension
- High-quality and verified email data
- Powerful CRM integrations for automated lead management
Hunter.io offers a free plan with 25 searches per month. Paid plans start at $49/month for 500 searches and 1,000 verifications.
#2 Apollo.io
Apollo boasts one of the largest B2B databases in the world, with nearly 200 million contacts. Its advanced filters let you perform highly targeted searches based on criteria like the tools companies use, recent funding rounds, ongoing recruitment, and more.
But that’s not all — Apollo also lets you launch cold email campaigns directly from the platform. Their Google Chrome extension allows you to send emails straight from a LinkedIn profile, enrich your GSuite inbox with loads of information, and even pull valuable context as you browse websites. It’s truly an all-in-one prospecting tool that integrates with the top CRMs on the market.
- Incredible range of features
- Huge global database
- Extensive data available
Best of all, you get access to this for as little as $49/month per user. It’s a steal, really.
#3 mList
mList gives you access to one of the largest B2B databases in the French market. By combining official data sources (INSEE, RNCS, etc.) with companies’ digital activities (websites, social networks, etc.), it delivers high-quality prospecting lists.
- Clean interface with advanced filters to segment your lists
- Ability to export data directly to your CRM
- Dedicated support with the Pro plan
mList starts at €5/month (excl. VAT) for one-off file purchases. Access to the platform is available with the Pro plan at €57/month (excl. VAT).
#4 Kaspr (Chrome Extension)
For B2B contact identification, Kaspr offers a Chrome extension that provides access to your prospects’ email addresses and phone numbers directly from LinkedIn. The data is updated in real time, ensuring top-notch quality.
- Extremely user-friendly Chrome extension
- Excellent tool for finding mobile phone numbers
- Integrates seamlessly with global sales automation tools (covered below)
Kaspr offers 5 free credits per month, with paid plans starting at €30/month/user for the Startup package.
#5 Captain Data
Captain Data is a powerful tool that enables you to:
- Scrape well-known directories (Yellow Pages, TripAdvisor, Leboncoin, Indeed, etc.), LinkedIn, Google, and more
- Enrich retrieved data with email finders like Dropcontact
- Perform numerous tasks to enrich, clean, and sync your data
It’s extremely powerful and easy to set up.
- The turnkey approach is a big plus
- Integrates with top email finders
- Intelligent, business-focused scenario suggestions (contact finding, audience building, etc.)
You can try it free for 14 days by following the link below 👇. After that, pricing starts at €100, which includes access to 3 workflows and 20,000 operations.
- The 9 best web scraping tools, from beginner to advanced
- Top 10 email finders in France
Phone Prospecting
#1 Aircall
Aircall is a French-made IP telephony solution that has quickly become a go-to option, thanks to its easy setup and strong integrations with leading CRM software.
- Simple to set up and use
- Exceptional service and support quality
- Highly successful mobile app
Pricing starts at €30/user/month for unlimited use.
#2 Ringover
Ringover is a VOIP platform designed to centralize call management for sales teams. It uses a simple, intuitive web app that helps you track calls in a business context and assign them to leads through your CRM.
- Easy to deploy and use
- Transparent pricing
- Cost-effective, high-performance solution
Ringover offers two pricing plans:
- Smart: €19/user/month for simplified business telephony
- Power: €39/user/month for enhanced team productivity, with over 15 CRM integrations
#3 RingDNA
RingDNA is a sales platform focused on managing and optimizing phone conversations. It integrates deeply with Salesforce, synchronizing contacts, data, and tasks between both systems.
During a call, RingDNA provides sales reps with contextual lead information (past conversations, emails, voicemails, etc.) retrieved from Salesforce, helping them stay informed and effective.
- Robust integration with Salesforce
- Enhanced lead tracking
- Excellent customer support
Pricing is available upon request.
#4 CallTracker.io
CallTracker is a call tracking tool that helps you identify which marketing campaigns drive calls that convert.
The tool assigns and displays a unique phone number for each marketing campaign, routing all these numbers to your business phone. This way, you can track and measure the success of your campaigns more accurately.
- Excellent tool for gaining deeper customer insights
- Comprehensive reporting features
- Easy to set up and use
CallTracker.io offers competitive pricing, starting at $37/month.
#5 A Good Script
We’ve already highlighted NoCRM as one of our favorite CRM tools, but here we want to focus on its feature that helps you generate easy-to-fill phone scripts. This feature includes timers, call scoring, and everything else you need to improve your cold-calling results.
- Very user-friendly solution
- Option to export call results with a single click
- This feature is available for free
The call script generator is included in the “Start Kit” plan, priced at €10/user/month.
- Comparison of IP telephony solutions
- Comparison of B2B call centers for outsourcing your prospecting
- Examples of phone sales scripts
- How to make your cold calling more successful
Prospecting by Email
#1 YAMM
YAMM, or “Yet Another Mail Merge,” is a personalized email marketing solution that integrates seamlessly with Google’s tools. You can create your email lists in Google Sheets, design your templates in Gmail, and then launch campaigns directly with YAMM.
- Extremely easy to use
- Real-time campaign performance tracking through Google Sheets
- Great for smaller campaigns, helping you avoid spam filters
It’s possible to make full use of the tool with referral options. The free plan allows up to 50 sends per day, and the “Personal” plan at €20/year supports up to 400 sends/day.
#2 Woodpecker
Woodpecker excels by focusing on a specific use case: scheduling email prospecting campaigns with automated follow-ups. This narrow focus results in an exceptionally smooth experience for users.
- Automated follow-ups are incredibly easy to set up
- Sending speeds are managed to mimic human behavior
- Clear, efficient reporting
Woodpecker is also quite affordable, starting at $40 for a single user (or sender). For Gmail or G Suite accounts, the recommended sending rate is 300 to 500 emails per day. For a sequence of 4 emails, this lets you reach 75 to 125 contacts/day. Each additional user costs $40 (€35) per month.
#3 Datavalidation
As the name suggests, DataValidation is a tool designed to boost your email deliverability rates, improving the performance of your email campaigns by verifying the validity of email addresses in your contact database.
- Intuitive user experience
- Provides statistics on your entire database
- Integrates with CRM tools like Hubspot
DataValidation lets you verify up to 500 email addresses for free. After that, pricing scales up. For example, verifying between 500 and 10,000 emails costs $0.007 per email.
#4 BombBomb
BombBomb is an easy-to-use tool that lets you record, send, and track the performance of videos in your emails, messages, and across social media.
Record videos directly from your computer or smartphone. BombBomb integrates seamlessly with Gmail, Outlook, Salesforce, and dozens of other platforms.
- Super intuitive interface that’s easy to use
- A wealth of resources and tips to guide you
- Multiple platform integrations
Pricing ranges from $39 to $49 per month, with a free 14-day trial available.
Prospecting on LinkedIn
#1 Prospectin
Prospectin is a simple yet powerful tool that helps you generate leads on LinkedIn with ease. Developed in France, it’s a fantastic solution for expanding your network based on advanced search criteria and automating sequences such as liking a post after a few days, sending messages after specific actions, visiting profiles, and more.
- Quick and easy to set up with video tutorials
- Pre-configured scenarios simplify usage
- Adheres to LinkedIn’s limits to ensure account safety
Prospectin offers a free plan that lets you test the tool with up to 15 actions per day. Paid plans start at €24/month, with a 50% discount available for annual commitments!
#2 Dux-Soup
Dux-Soup is a powerful tool that lets you visit thousands of LinkedIn profiles in bulk and send connection requests with just one click. You can tag prospects, take notes, and export data to an Excel file or directly to your CRM.
- Easy installation of the extension
- Great value for money
- Responsive customer support
The free version lets you track up to 100 profile visits or group members per day. The $15/month paid version adds the ability to export data on identified profiles to a CSV file.
#3 Podawaa
Podawaa, part of the Prospectin suite from Waapi, enables groups to boost each other’s LinkedIn engagement by automatically liking and commenting on posts. In return, depending on your activity, your posts also receive more engagement, helping them rank better in the LinkedIn algorithm.
- Excellent value with the free version
- Quick setup and easy to use
- Optimized engagement for your target audience
Podawaa offers a freemium version, with the first paid plan starting at €9.99/month per user.
#4 ShieldApp
ShieldApp is a reporting tool designed to measure the impact of your LinkedIn content and overall performance. It lets you A/B test your most effective actions on LinkedIn, helping you gradually build your visibility.
- Intuitive dashboards and reporting
- Real-time data insights
- Manage multiple LinkedIn accounts simultaneously
ShieldApp offers a 10-day free trial, and the “Shield Solo” plan starts at $12 per user/month.
#5 Piwaa
Piwaa, another tool in the Prospectin suite, makes LinkedIn’s often clunky messaging system easier to navigate. It offers pre-configured responses, automated follow-ups, and the ability to tag leads, allowing you to better track interactions on LinkedIn.
- Saves a lot of time
- Optimized lead tracking through note-taking
- CRM integration via Zapier
Piwaa offers a free plan for testing the tool, with paid plans starting at €4.99/month per user.
Is your LinkedIn prospecting not optimized? Check out our key resources on the topic:
- How to prospect on LinkedIn?
- The best tools for generating LinkedIn leads
- 10 key metrics to track your social selling performance
Lead Relationship Management
#1 NoCRM
NoCRM is a highly effective lead management tool, designed to help salespeople manage their prospects efficiently. Lightweight and easy to use, it’s particularly suited for small and mid-sized sales teams. The intuitive, visual sales pipeline makes it easier to track leads and close deals.
- Easy to set up
- Very user-friendly
- Great value for money
NoCRM offers a free 15-day trial. After that, the Starter Edition is available for €12/user/month.
#2 Pipedrive
Pipedrive is one of our favorite CRM solutions. Easy to use and highly visual, it helps your sales team quickly adopt and organize your sales processes. Its intuitive sales funnel is the key feature, allowing you to track the progress of leads and your team’s actions at a glance.
- Super intuitive sales funnel
- Easy to onboard your team
- Mobile app to keep track of your leads on the go
Pipedrive offers a free 14-day trial. Paid plans start at €15/user/month. To access integrated email management, the Advanced plan starts at €29/user/month.
#3 Hubspot CRM
Hubspot’s CRM suite is very user-friendly, with an interface that makes accessing key actions simple and efficient. The free version is excellent for startups, while the advanced features are incredibly powerful—though they come at a steep cost, which may be prohibitive for some.
- Extensive and deep integrations
- Powerful sales automation tools
- Highly visual sales pipeline
Hubspot offers a solid free plan and is a great solution for advanced needs. However, for SMEs, the Starter plan at €41/month may be a bit pricey.
#4 ActiveCampaign
ActiveCampaign is more of a lightweight, affordable marketing automation tool rather than a full-fledged CRM. However, its CRM module is highly effective, especially for small businesses with straightforward sales processes.
- Advanced automation features
- Powerful reporting capabilities
- Optimized contact management
ActiveCampaign offers a free 7-day trial. After that, plans start at $9/month for 500 contacts.
#5 Axonaut
Axonaut can become a real powerhouse when it comes to prospecting. This French software not only offers the usual CRM features like contact management and sales pipeline tracking, but it also includes tools for generating quotes and invoices (with online payment capabilities) and even a cash flow management module.
- Comprehensive feature set
- Excellent customer support in French 🇫🇷
- Extensive resources to help you get the most out of the tool
Is your commercial organisation not using a solid CRM yet? Explore our resources to help you make the right choice:
- Comparison of the best B2B CRM software in 2021
- Discover 7 truly free and easy-to-use CRM tools
- Find the best French CRM software
- How much does it cost to deploy a CRM?
Enrich Your Leads
#1 DropContact
DropContact is an easy-to-use tool designed to help you gather rich data on your contacts, particularly for finding email addresses. It integrates with most CRM tools and offers ready-to-use workflows, especially for LinkedIn-based prospecting. The quality of their content and data is top-notch.
- Deep integration with most CRM tools
- Ready-to-use workflows
- Rich and detailed data
DropContact starts at €16/month for 1,000 enriched lines, with decreasing rates for higher volumes.
#2 ColdCRM
ColdCRM is a global data enrichment solution powered by a B2B database with 43 million companies worldwide. The tool’s main strength lies in the quality of its individual contact data, though the company-level data can be less comprehensive.
- High-quality global data
- Easy-to-use self-service platform
- Transparent pricing
The free trial includes up to 3 phone numbers and 50 emails. Afterward, the “Start Up” plan costs €79/month, providing access to 120 phone numbers and unlimited email addresses.
#3 Kaspr
Kaspr is more than just a Chrome extension for identifying prospects. It’s a full-fledged data enrichment platform that gathers data based on your target accounts’ digital activity, providing relevant and qualified insights.
- Easy to use
- High-quality data
- CRM integration (available with the Enterprise plan)
The free plan includes 5 credits per month (1 credit = 1 prospect’s contact details). The Start-up plan offers 50 credits for €30/month per user.
#4 Societeinfo
Societeinfo is a B2B data enrichment platform, ideal for generating prospecting files. It leverages one of the best meta-bases available on the French market, and its interface and search engine are highly effective.
- Self-service platform
- Excellent price-to-quality ratio
- Extensive database focused on the French market
Societeinfo’s self-service approach and affordable pricing make it a standout. Plans start at €39/month, and you can test it for free with 25 leads/month.
#5 Lusha
Lusha is a powerful tool for sales teams that helps you find your prospects’ contact details, particularly their phone numbers, on platforms like LinkedIn. It integrates seamlessly with your CRM, allowing you to track prospects and build targeted lists with ease.
- Super easy-to-use Chrome extension
- High-quality, rich data
- CRM integrations
Lusha offers a free plan with 5 credits per month. The Pro plan starts at $79/month for up to 3 users.
- The best data enrichment solutions for B2B
- B2B data enrichment: tools and best practices
- Explore 8 use cases for contact database enrichment
Close Your Leads
#1 Zoom
Zoom has become a go-to solution for videoconferencing, offering features tailored to the webinar format. You can host webinars with up to 500 participants and create dynamic, interactive content (chat, replays, etc.).
- Easy to use
- Large user base
- Advanced features for audience engagement
Zoom offers a free version, with the Pro plan starting at €13.99/month and the Business/Enterprise plan at €18.99/month.
#2 Prezi Video
Prezi, once known for creating visually stunning animated presentations, has evolved into Prezi Video—a tool that brings video to the forefront of the presentation experience.
- Unique tool with a guaranteed “wow” effect
- Integration with popular communication tools (GotoWebinar, Zoom, Google Meet, etc.)
- Multiple templates to help you get started quickly
Prezi Video offers a free 14-day trial, with the standard plan starting at €7/month.
#3 Proposify
Proposify streamlines the process of creating and customizing sales proposals. You can select from pre-made templates or tailor them to your specific needs, making it easy to respond to pre-sales inquiries.
- A wide range of templates
- Deep CRM integrations
- Significant time savings
The tool offers a free 14-day trial, after which you can subscribe to the “Tall Plan” for $19 per user/month for up to 5 simultaneous proposals.
#4 Livestorm
Livestorm turns your webinars into lead generation machines. Create webinars quickly and automate prospect registration and follow-up. Livestorm offers a range of interactive features like chat, quizzes, and surveys to engage your audience during the webinar.
Webinars aren’t just for generating leads—they’re also a powerful tool for establishing your expertise, making them an effective way to persuade prospects, especially when showcasing case studies and more.
- Advanced data analysis and enrichment tools
- Numerous interaction options
- Automated follow-up sequences
Livestorm offers a free plan and lets you test all their paid plans. The cheapest plan starts at €99/month for up to 100 participants and 4-hour sessions.
#5 Yousign
Yousign is one of the leading electronic signature solutions on the market. It’s packed with features, including optimized deal tracking, legal compliance, and automatic capture of key information, which is then archived in your account.
- Excellent Salesforce integration
- Super simple mobile signing process
- Standardization of business processes
Yousign offers a free 14-day trial. The “One” plan starts at €9/month for one user and 10 signed documents per month.
- How to sell through video: 8 tips and best practices
- Complete comparison of electronic signature software
- Comparison of the best webinar software in 2021
Save Time
#1 LinkClump
LinkClump is a Chrome extension that significantly boosts productivity when used correctly. It helps you quickly collect relevant links from web pages, streamlining the process of gathering large amounts of data.
- Simple to use
- Lightweight Chrome extension
- Download large amounts of data quickly
LinkClump is completely free to use.
#2 Screely
Throughout this article, you may have wondered where our great screenshots come from. The answer is Screely! This Chrome extension allows you to instantly create search engine mockups based on your screenshots. In just seconds, you can resize images and tweak them to fit your preferences.
- Incredibly easy to use
- Guaranteed “wow” effect
- Ultra-light Chrome extension
Screely is entirely free.
#3 FrontApp
FrontApp is a collaborative messaging tool designed to streamline teamwork. It helps you manage shared inboxes efficiently, preventing message overload. Emails sent to general addresses can be easily routed, while the platform also facilitates internal collaboration through comments and colleague mentions.
- Boosts productivity
- User-friendly interface
- Integrates with CRM systems to update data directly from the app
FrontApp doesn’t offer a free trial, but the “Starter” plan begins at $19/user/month for up to 10 users.
#4 Loom
Loom is a tool for quickly recording and sharing video screenshots. It lets you share videos via an online platform without needing to download large files. You can also customize your videos to highlight key points and receive notifications whenever someone views them—perfect for sales or customer support teams.
- Great value for money
- Easy to use
- Enhances communication through video
Loom offers a free plan that allows up to 100 videos/screenshots. The Business plan starts at $8/user/month.
#5 Thank You-App
Didn’t spot any typos in this article? That’s because we use Merci App—the Chrome extension that automatically corrects spelling and grammar mistakes while also suggesting better phrasing options.
- Google Docs integration
- Ability to upload entire documents
- Lightweight Chrome extension
The pro version of Merci App can be tested for free for 15 days. After that, the free plan only identifies mistakes without offering suggestions. The first paid plan is €8/month.
Optimise
#1 Tableau
Tableau is a leading business intelligence tool, known for its intuitive and visual interface. It allows you to visualize your data through a SaaS platform, requiring no technical expertise. Tableau integrates with tools like Google Analytics, Salesforce, and SQL databases, providing advanced dashboards and reporting to help drive your decision-making.
- Easy to deploy
- High-performance tool
- Numerous integrations
Tableau offers a free 14-day trial. After that, individual users pay $70/month, though cheaper options are available for viewing only.
#2 Gong.io
Gong.io helps you optimize the performance of your sales calls by recording and analyzing conversations with AI. The tool can enhance phone interactions, optimize sales strategies, and give you deeper insights into your market and positioning.
- Powerful analysis tool for improving business processes
- Guidance from a virtual coach
- Easy to set up and use
Pricing for Gong is available upon request.
#3 AutoKlose
AutoKlose leverages a massive, qualified B2B database to help you identify leads in your target industries. You can engage these prospects with automated, personalized email sequences and manage your team’s sales performance through a centralized platform.
- Sleek interface
- Extensive B2B database
- Powerful automation features
AutoKlose offers a free 14-day trial. After that, the Starter plan costs $49.99/user/month.
#4 Monday
Monday is a project management solution that combines the simplicity of Trello with the depth of Asana, making it ideal for digital project management. It automates simple tasks to save time and offers intuitive dashboards. The collaborative space is also great for team communication and project tracking.
- Powerful search engine
- Ergonomic interface
- Automation features
Monday offers a free 14-day trial, with paid plans starting at €17/month for 2 users.
#5 Guru
Guru is a platform that connects freelancers and companies, with a focus on experienced professionals, particularly in project management. The platform’s higher fees are designed to encourage long-term collaboration between freelancers and employers.
- Highly qualified freelancers
- Professionals available worldwide
- Time tracking feature to monitor freelance activity
As an employer, you don’t pay to post a job offer. However, a 2.9% fee is charged for each transaction related to an assignment.
To go furtherUse our resources below to optimize your business processes:
Training
#1 Business Development 3.0 (Rocket School)
This 3-day crash course from Rocket School focuses on sales prospecting and is an excellent way to start mastering the tools that can make a difference in acquisition. It will also help you structure your sales qualification process.
- Learn modern prospecting techniques
- Organize your acquisition strategy
- Get hands-on with the latest industrialization tools
The cost of this course is €1,650.
#2 Boost Your Sales Force (Uptoo)
This intensive sales efficiency course by Uptoo covers the essentials of prospecting, needs qualification, negotiation, and the mental approach to the sales profession. The training includes 10.5 hours of live sessions over three days, plus two and a half months of e-learning.
- Constantly updated tools and techniques
- Skill validation through tests
- Comprehensive and intensive program
Pricing for this training is available upon request.
#3 Salesdorado Newsletter 😇
#4 The SalesGame
It’s tough to find great SDRs, but Elric Legloire does an excellent job of sharing actionable sales tips on his YouTube channel. He regularly interviews top B2B sales professionals and discusses books that have shaped his approach to selling.
- Interviews with industry leaders
- Real, practical tips based on experience
- Well-produced demos and tutorials
Elric’s channel is free to access, though it does have plenty of YouTube ads 😉
#5 Scalezia Outbound Academy
Scalezia offers “micro-courses” that are almost free (just provide your email). The content is highly practical, covering the tools and strategies that deliver results in outbound prospecting.
- Excellent value for money
- Clear, concise, and easy-to-read content
- Comprehensive training on outbound tools
The training is 100% free 🙂
To go furtherLooking to take your sales team to the next level? Discover the best training courses and approaches:
- The best sales training courses to boost your sales in 2021
- Sales Operations: Definition & best practices
- Onboarding new sales staff: best practices